...Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management, sec-A Subject: STARBUCKS CORPORATION: Managing high growth brand. Dear Sir, We are grateful to you for giving us the chance to work on this case study. We would also like to express gratitude to you for your gracious cooperation and valuable guidance for preparing the report. Sincerely, Khan Samara Salsabeel (07-09162-2) Sadia Rezwana (07-09013-2) Kazi Masum (08-09933-1) Mohammad Abdul Kader (08-11783-2) In 1971, Seattle entrepreneurs Jerry Baldwin, Gordon Bowker and Zev Siegl first opened Starbucks in Pike Place Market. At that time, Country’s major coffee brands were engaged in price war, therefore they were forced to use cheaper beans in their blends to reduce costs. As a result there was a decline in coffee consumption. To harness the potential of the gourmet coffee trend in the Seattle area, the founders of Starbucks experimented with the new concept of a...
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...MANAGEMENT AND LEADERSHIP PAPER – STARBUCKS Sheila D. Forte Professor Cedrina Charbonnet Management 330 How can we differentiate between management and leadership? The biggest difference between managers and leaders is the way they motivate the people who work or follow them, and this sets the tone for most other aspects of what they do. You have people that can do both the management and leadership aspects. We know the functions of management involves planning, organizing leading and controlling. Leading has a profound effect on manager’s ability to govern as well as plan, organize and control. Basically leadership deals with interpersonal aspects of manager’s job; meanwhile, leadership deals with change, inspiration, motivation and influence (Management functions, n.d.). Leadership involves influencing others toward the attainment of organizational objectives. Effective leading requires the manager to motivate subordinates, communicate effectively, and effectively use power. If managers are effective leaders, their subordinates will be enthusiastic about exerting effort toward the attainment of organizational objectives. To become effective at leading, managers must first understand their subordinates' personalities, values, attitudes, and emotions. (Management functions, n.d.). Comparing and contrasting the difference between management and leadership are as follows: management produces order, consistency, and predictability; leadership produces change and adaptability...
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...factors rather than identifying reasons of prosperity in other countries can be critical for the company. Moreover, finding out the fundamental reasons of its regressive business in Australian market might lead to developing solutions for cultural markets as well. Surely, the Starbuck’s failure in Australian market can be explained by various cultural factors. In this report, however, global strategy will be discussed as a major theoretical principle and finally there will be recommended solutions for the problems. Starbucks Struggling In Australia With the growing trend of globalisation, many companies has been trying to expand their business globally for past decades. In order to be successful in international expansion, setting a good global strategy is a vital process for a company. The definition of global strategy is how businesses compete in the international market, and also it helps determine the performance of a corporation (Shaoming Zou). The first Starbuck opened 1971 in Seattle and today it is the largest coffee franchise in the world...
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...Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 Stefano Di Nicola CPR 081190-3523 Tomás Vaz De Carvalho CPR 190491-4025 Leadership and strategic Management Mini-Project Why Starbucks failed in Israel? COPENHAGEN BUSINESS SCHOOL 2015 Program: Cand.soc Service Management N° of pages: 14 N° of characters: 30,946 Hand-in the 03/05/2015 1 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 2 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 TABLE OF CONTENTS 1. Introduction ...................................................................................................... 4 1.1. 1.2. 2. Problem Statement ................................................................................................ 5 Methodology .......................................................................................................... 5 Analysis ............................................................................................................. 6 2.1. Cultural Analysis .................................................................................................... 6 2.1.1. Introduction to Hoftede’s 5 Cultural Typologies Framework ..................................... 6 2.1.2. Israeli culture vs. United States culture...........................................................................
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...Schein’s definition. The Schein’s theory is include of the (a) a pattern of basic assumptions, (b) invented, discovered, or developed by a given group, (c)as it learns to cope with its problems of external adaptation and internal integration, (d) that has worked well enough to be considered valid and, therefore (e) is to be taught to new members as the (f) correct way to perceive, think, and feel in relation to chosen problems’.(Schein, 1990, 111). So by this all theory will be discuss about the theory in the organization or the company I had been choose to study how much this theory will be applied toward the organization or the company. The company that I had been choose is Starbuck company that selling the drink and beverage toward people. The other reason I choose Starbucks is because it has worldwide branch including Malaysia. So that it must adapt it certain culture in the nation in order to survive. Starbucks also including the best company in the world that because of it successes to expand the company to the whole worldwide. In term of management Starbucks also has the best management in the world. According to the Fortune.com Starbucks get a ranking no 5 world for the most admired company so far. By this I will related the Schein’s theory toward this company and how it functioning. 2.0 Problem statement 2.1 What are the basic assumptions within the organization? a. Basic assumption is based or the root of the company or organization grows up value until they becomes...
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...Impact of Change at Starbucks Mark Louden Cardinal Stritch Managing Change MGT 545 Scott Braught August 12, 2013 Impact of Change at Starbucks Executive Summary There is something about Starbucks that goes beyond caffeine. Starbucks has used their multi-cultural diversity to turn challenges into opportunities for success. Corporations such as Starbucks use Performance Management Systems (PMS) to monitor progress towards achieving a set of specific objectives and goals. Organizations commonly identify evaluating performance as the most demanding. Leaders are apprehensive discussing and providing feedback on behaviors because the process uses too much time supervising employee’s job tasks. The best way to keep these challenges from weakening a performance management operation is to meet the issues directly. This paper will identify, analyze and assess the impact of organizational change at Starbucks to enhance the customer experience as well as offer some recommendations for continued success. Introduction Starbucks has experienced phenomenal growth since 1992 and has become one of the greatest retail stories in recent history. The company currently occupies all fifty states and forty three countries with over 16,000 stores (Starbucks, 2013). Starbucks just celebrated its 42nd year in existence on March, 8, 2013. Eric Conger is the entrepreneur behind Starbucks who created a model coffee shop with a passion for superior coffee. The company’s goals grew...
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...involvement. Essential Functions: Set goals for team, recruit and hire team members and shift supervisors, generate reports, train team members safety standards and health standards, implement policies, lead your team by example, communicate and recognize any problems, act quickly for solution, get involved in the community, recruit patrons feedback, delegate task, hold group meetings, create employees work schedules, setting goals for the work group, developing organizational capability, and modeling how we work together, monitors and manages store staffing levels to ensure partner development and talent acquisition to achieve and maintain store operational requirements, utilizes existing tools to identify and prioritize communications and regularly uses discretion to filter communications to the store team, ensures adherence to applicable wage and hour laws for nonexempt partners and minors, solicits customer feedback to understand customer needs and the needs of the local community, uses all operational tools to plan for and achieve operational excellence in the store, tools include Automated Labor Scheduling, monthly status report, Quarterly Business Review, cash management, and inventory management, utilizes management information tools and analyzes financial reports to identify and address trends and issues in store performance, provide partners with coaching, feedback, and developmental opportunities and building effective teams, order supplies, do inventory, open and close...
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...Starbucks More Than Just Coffee COM/530 Communications for Accountants November 5, 2012 Dr Ed Wirth When Starbucks first opened in 1971 their goal was to make the world better with coffee. Starbucks reflects this in their mission statement, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” ("Mission Statement Starbucks Coffee Company", n.d.) Every day by Starbucks strives to live up to this statement through the principles of the company. Starbucks considers their employees as partners in the company. They also pride themselves in their ethics and diversity and insist the companies they do business with to share the same ethics principle. Starbucks takes pride as an asset to any neighborhood they build in. They recently implemented an environmental mission statement that says that Starbucks will make every effort “to buy, sell, and use environmentally friendly products.” ("Mission Statement Starbucks Coffee Company", n.d.) This fits right in with the environmental worries society has today. To ensure Starbucks leaders are carrying out their espoused values they have a Mission Review Committee. Partners have a right to have...
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...Starbucks Coffee Company LaKeisha Lewis Com 530 September 24, 2012 Mark Busby Organizational Culture Starbucks Coffee Company was founded with the idea of differentiating itself from other companies through its strong organizational culture and ethical beliefs. The company’s founders believed that it could do business responsibly with a feeling of connection to the community, customers, and partners (www.starbucks.com). Its mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time is achieved through its passion of providing a quality product with quality service (www.starbucks.com). Starbucks Coffee Company upholds a culture in which diversity is valued and respected. Starbucks refers to its employees are partners, because they are treated as equals. The company invests the time and resources to educating its partners at all levels. Recognizing that a happy employee reaps excellent customer service which in turns reaps a maximization of profits, Starbucks offers many benefits to its partners. Part time partners who work more than twenty hours per week are eligible for health care benefits, stock options, 401(k) matching, and tuition reimbursement (Marques, 2008). Starbucks understands the importance of providing great service to its customers. It believes in providing a welcoming experience to each customer at each visit. Each customer receives the Starbuck...
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...Carrie Farmer Retail Management Case Study: Howard Schultz on Starbucks’ Future Plans to Grow West Georgia Technical College 5/23/2015 Case 1: Howard Schultz on Starbucks’ Future Plans to Grow When Howard Schultz returned to the company as CEO in 2008 he realized there was a problem with the company's strategy in the recessionary environment. He uncovered major problems at Starbucks locations that had been open for less than 18 months. Schultz found out that many retailers we're managing their companies based on same store sales growth which focuses on sales of existing stores not new stores. This was making management compare themselves to other successful stores, and was causing them to find other ways to increase sales that were under minding the brands image and reputation. This is not a good strategy to have so Schultz stopped the reporting same store sales each month. To promote long-term growth Starbucks introduced new products and brands within its stores. Instead of selling their new products like VIA in grocery stores and drug stores they decided to sell it in its own stores first. Because of proving the success of the product first there was no need to pay stores to stock it on their shelves. This also helped new products prove their credibility among consumers. Starbucks also had a great success with its loyalty card program which accounts for one fifth of all store based transactions. This program encourages customers to purchase Starbucks products in grocery...
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...Internationalization STARBUCKS’ INTERNATIONAL OPERATIONS1 Internationally, we are in our infancy. (Howard Schultz, Chairman & Chief Global Strategist – Starbucks, 2003) The expansion strategy internationally is not bullet-proof as it is in the U.S. (Mitchell J. Speiser, Analyst – Lehman Brothers, 2003) ALL’S NOT WELL WITH STARBUCKS In March 2003, Fortune came out with its annual list of “Fortune 500 companies”. For Howard Schultz (Schultz), Chairman of Starbucks Corp. (Starbucks), this list was special as Starbucks [was] featured in the list (position 465). It was a dream that come true for the Seattle-based entrepreneur. Though the U.S. economy was reeling under recession and many retail majors were reporting losses and applying for bankruptcy, Starbucks announced a 31% increase in its net earnings and a 23% increase in sales for the first quarter of 2003. Analyst felt that the success of Starbucks showed that a quality product speaks for itself and the fact that Starbucks spent less than 1% of its sales on advertising and marketing strengthened this view. In addition to be a popular brand among customers, Starbucks was also considered the best place to work due to its employee friendly policies (Starbucks was the first organization in the U.S. to offer stock options and health coverage to part-time employees also). However, analysts felt that the success of Starbucks was due to its profitable domestic operations. It was reported that most of Starbucks’ international operations...
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...Starbucks Corporations GM591: Leadership and Organizational Behavior Overview Starbucks is planning on opening a record number of new stores, with the ongoing popularity of its core beverage and food items, and the enhancing of the customer experience through unique offerings in music and consumer products, they are appealing to a broad and diverse global consumer base. Starbucks has set its sights on entering new markets with an aim of achieving a first mover's advantage and building brand loyalty. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business Introduction Starbucks Coffee Company was founded in 1971, when it opened its first location in Seattle's Pike Place Market. Starbucks was named after the first mate in Herman Melville's Moby Dick and is the world's leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Starbucks Coffee Company was founded in 1971, opening its first location in Seattle's Pike Place Market. Starbucks, named after the first mate in Herman Melville's Moby Dick, is the world's leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Worldwide, approximately 33 million customers...
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...When it comes to the four functions of management, it is much more than that. Diversity in Starbucks incorporates ethnic group, age, personality, thinking style, religion, job position, education, sexual orientation, and personal background. These are just some of the types of diversity that Starbucks faces on a daily bases and must deal with in to implement a successful management system. Diversity not only affects a Starbucks internally but also externally in the sense that it must protect its public image to customers and creates a higher standard of competition with other businesses. Leading in any business also can be considered as a practice for diversity management because it gives the understanding that in order to fix external diversity problems; it must start by working with the internal diversity problems. (Starbucks Blog, 2011) A perfect example of this is when allegations surfaced in June 14, 2011 of a Long Island Starbucks being anti-gay after a customer posted a blog on her personal website of a manager yelling at a gay employee that they are not interested in in his politics or beliefs and his thoughts were down right offensive to his co-workers and that they are not welcomed in Starbucks. (KIROTV, 2011) This caused thousands of customers to post angry comments on Starbucks Facebook wall and news media outlets to report the story. The next day, Starbucks issued a statement and apologized for the incident added that “Starbucks has supported the LGBT community for...
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...description of the Starbucks Coffee Corporation. This paper will also discuss the six components of Starbucks organization’s supply chain. This paper will also discuss the potential problems with the supply chains and what could be used to prevent the problems. This paper will show control chart with the global operational processes. Lastly, this paper will address the importance of quality management and measurement. Starbucks Coffee Corporation Starbucks Corporation is one of the best examples of a global organization that deliver services and goods all around the world. Starbucks Coffee began in 1971 in Seattle’s Pike Place Market. Starbucks is the largest coffee company and coffeehouse global. Starbucks name derived from character in the Moby Dick book the first mate and the logo is Greek mythology twin-tailed siren. With more than “23,187 Starbuck stores in 64 countries, including 12,973 in the United States, 1,897 in China, 1,088 in Japan and 927 in the United Kingdom” (Starbucks Company Statistic, 2014). By “one person, one cup and one neighborhood,” Starbuck mission is “to inspire and nurture the human spirit” (Starbucks Company Profile, 2014). I am not a coffee drinker but ever since Starbucks been around I am drinking coffee. I never knew about Frappuccino’s, Lattes or Expresso’s. My favorite drink is Sugar Free Caramel Macchiato with couple splashes of French Vanilla syrup coffee or the Vanilla Bean Frappuccino. Let’s not forget about Starbucks other products...
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...Read the case titled "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa" in the Resources and address the following components in your assignment: • Answer discussion questions 2 and 4 at the end of the case. 2. Build the management-research question hierarchy for this project. Step 1: Management Dilemma Is there a brand fit between credit card and Starbucks? How does the customer value the different benefits being offered by the Starbucks Duetto Visa card? How does the customer value "the give back to the community component"? Step 2: Management Questions If there is a match between the brand and the customers value the benefits of Starbucks Duetto Visa card, the card should be launched to as large an audience as possible. Step 3: Research Questions Starbucks should go in for the full launch of Starbucks Duetto Visa card. Starbucks should go in for a limited launch of Starbucks Duetto Visa card Starbucks should launch the Starbucks Duetto Visa card without give-back-to-the community component. Step 4: Investigation Questions Does Starbucks Duetto Visa card clash with the image of Starbucks? How much do the benefits of Starbucks Duetto Visa card appeal to the customers? How much do the planned give back to the community component appeals to the customers of Starbucks Duetto Visa card? Step 5: Measurement Question What is the extent to which the perception of Starbucks is hurt by Starbucks Duetto Visa card. In dollars what is the perceived value to...
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