...Starbucks is a social responsible company There are a few reasons why they have become so interested in social responsibility. First of all, they are based out of Seattle. Seattle is known for being an environmentally responsible area and for being interested in making a comfortable, small town feel in their big city. Any business in Seattle has to be environmentally and socially conscious if they want to succeed in the market. Another reason is probably because the founder knows what it is like to grow up struggling. This has made him more down to earth and interested in what is best for his customers and employees. And lastly, many communities, such as Seattle, have become very interested in doing what is right for the greater good. They want to make sure that every choice they make is going to benefit the next generation. People are looking into the businesses they support with much more scrutiny than ever before. Because of this, I think that the founder understood that looking at the bigger picture is important in order to succeed. Starbucks is unique and provides a high level of benefits to its employees. They offer too many benefits to list all of them and the details here, but they have made some vested interest in their employees. They have gone as far as spending more money on employee benefits than supplies for the stores. That could be very detrimental for a company especially during this economic down turn. That shows that they are more interested in their employee’s...
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...Employment Practices 2. Starbuck’ mission: Social responsibility and brand strength 3. New Belgium Breweries: Ethical and Environmental Responsibilities You will be required to answer to the end of case questions. I expect personal opinion, don’t try to copy from a template somewhere Test 2: StarBuck Case 2 Starbucks’ Mission: Social Responsibility and Brand Strength Case Notes for Instructors: Students will likely have strong opinions regarding Starbucks. Many may be committed patrons who view Starbucks as a socially responsible company committed to green practices and free-trade coffee. Others might dislike Starbucks because it is a large chain that pushes out smaller local competitors. Another possible reason students may be opposed to Starbucks are its prices, which are higher than many of its competitors. Starbucks seems to be able to justify its higher prices because the company sells more than just coffee—it sells an experience. Starbucks patrons can order specialty drinks and hang out in what founder Howard Schultz envisioned to be the “third place” to be after home and work. Love it or hate it, Starbucks has been very successful at branding. Starbucks has had a profound influence on the U.S. coffee market. Before Starbucks came onto the scene, people perceived coffee as an uninteresting product largely consumed by older people in the United States. It did not have the “cool” factor or the cache that it does today. Starbucks’ entry in the market largely...
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...Introduction Starbucks, known as one of the most popular coffee franchises in the world with over 17,000 stores in 49 different countries in present days was founded in year 1971. Starbucks Company has been loved by people for revolutionizing people’s leisure time with the quality of services and the quality of the products they provide, but the real key points to its success were different aspects they cared about including employee aspect, customer aspect, and even society aspect. When the company started to grow, they started to be responsible for such aspects other than just caring about the profit they can earn by increasing awareness of ethics in its business and launching Shared Planet website with three different goals in order to involve the company’s commitment to ethics and sustainability. Starbucks is a company which trying to stay close to us, hears us, and respond to the customers, employees, the public, and us. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? There are many different reasons why Starbucks has been so concerned with social responsibility. Firstly, human resources, teamwork and involvement can let the current employees and potential employees know that they are working in Starbucks for a good cause can encourage and motivate them to work better or wants to work for the company. Secondly, brand differentiation. Stating the company’s futuristic goals on either their official website...
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...Case 2: Starbucks’ Mission Social Responsibility and Brand S Corporate social mission EESCC • Environment - reducing waste by recycling and energy conservation to minimize the company’s “footprint”. • Employees - who work more than 20 hours a week at Starbucks, receive health benefits including health, medical, dental, and vision benefits • Suppliers - engages in many practise's with organizations to help farmers get premium prices in order to make profit • Customers - satisfying the customers, and building consumer loyalty. Communities - “instant gathering spot”, “place that draws people together” and “third place people go to after homes and offices”. OUTLINE: Summary. Summary: • Starbucks was founded in 1971 by three partners in Seattle. • Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing. • Schultz realized the opportunity of coffee shops in Seattle while returning from Milan, Italy. Starbucks culture: All the partners have the right to comment on any decision or action through “Mission Review” system. • A website, called Shared Planet, was launched to become a medium of communication between the company • Starbucks’ Global Responsibility Department, known as Corporate Social Responsibility (CSR) department before. Q1: Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Highlight the present ranking of the company in the eyes...
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...Starbucks Strategic Initiative FIN/370 May 7, 2012 Terry Dowdy, Ph. D. Starbucks Strategic Initiative In this paper, Team C will describe the relationship between strategic planning and financial planning for Starbucks Corporation. The first topic covers Starbucks strategic planning initiative and identifies a strategic initiative discussed in the organization’s annual report; from this report Team C will describe how this initiative affects Starbucks financial planning. Team C will break down and address how Starbucks initiative directly affects costs and the sales of the company’s financial plan. The final section will describe the risks associated with the initiative and the financial impact that these risks have on Starbucks. Strategic Planning Initiative Strategic initiatives are strategies outlined by an organization to achieve the goals and objectives outlined in the strategic plan. The Starbucks Corporation is one organization striving to improve the commitment of upholding and achieving organizational missions and goals. Starbucks is “committed to ethically sourcing and roasting the highest quality Arabica coffee in the world” (Starbucks Corporation, 2012, para.1). Starbucks’ mission is “to inspire and nurture the human spirit – one person, on cup, and one neighborhood at a time” ) Starbucks Corporation, 2012, para. 1). Guiding principles within the strategic plan of Starbucks ensure high quality products, ethical treatment of partners...
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...Business Ethics: Case Study 2: Starbucks’ Mission: Social Responsibility and Brand Strength 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? * Starbucks achieved social responsibility by taking steps to follow guidelines, minimize its environmental “footprint”, and became involved with the community. This is important to the company because ethical companies do better in the long run. Customers feel good about bringing business to social responsible companies and employees feel good about working there and in turn employees provide better customer service. 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? * Starbucks is unique in being able to provide a high level of benefits to its employees. Many businesses do not provide employees with many benefits. Starbucks understands how important its employees are and that they are the face of the company. Happy employees create good customer service experiences and repeat business. It seems like a lot of businesses overlook their internal customers too often. 3. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? * Starbucks rapid growth is due to both its ethical and socially responsible activities and it providing products and an environment that customers want. A company needs to worry about its business...
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...STARBUCKS CORPORATION: SERVING MORE THAN COFFEE Wake up and smell the coffee—Starbucks is everywhere! As the world’s No. 1 specialty coffee retailer, Starbucks serves more than 25 million customers in its stores every week. The concept of Starbucks goes far beyond being a coffeehouse or coffee brand. It represents the dream of its founder, Howard Schultz, who wanted to take the experience of an Italian—specifically, Milan— espresso bar to every corner of every city block in the world. So what is the Starbucks experience? According to the company: You get more than the finest coffee when you visit Starbucks. You get great people, first-rate music, a comfortable and upbeat meeting place, and sound advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between there’s a place where you can sit back and be yourself. That’s what a Starbucks store is to many of its customers—a kind of “third place” where they can escape, reflect, read, chat, or listen. But there is more; Starbucks has embraced corporate social responsibility like few other companies. A recent Starbucks Corporate Social Responsibility Annual Report described the company’s views on social responsibility: Starbucks defines corporate social responsibility as conducting our business in ways that produce social, environmental, and economic benefits to the communities in which we operate. In the end, it means being responsible...
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...describe the relationship between strategic and financial planning. Describe: This has to be for Starbucks A strategic planning initiative for your organization and identify an initiative discussed in the organization’s annual report. How the initiative affects the organization’s financial planning. How will the initiative affect costs? How will the initiative affect sales? Describe risks associated with the initiative and financial effects they may have. Starbucks Strategic Initiative Your Name Here University Name FIN/370 Date Instructor Name Here Starbucks Strategic Initiative In this paper, Team C will describe the relationship between strategic planning and financial planning for Starbucks Corporation. The first topic covers Starbucks strategic planning initiative and identifies a strategic initiative discussed in the organization’s annual report; from this report Team C will describe how this initiative affects Starbucks financial planning. Team C will break down and address how Starbucks initiative directly affects costs and the sales of the company’s financial plan. The final section will describe the risks associated with the initiative and the financial impact that these risks have on Starbucks. Strategic Planning Initiative Strategic initiatives are strategies outlined by an organization...
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...Ethical behavior and corporate social responsibility can offer significant benefits to a company. Ethical business conduct not only gives the company a great reputation but it also has a positive effect on its bottom line. One of the companies listed on the Ethisphere Institute's list of the World's Most Ethical Companies is Starbucks. Starbucks Corporation has 19,972 stores in 60 countries and is world’s largest coffeehouse chain, and is considered one of the world’s most famous and most liked consumer brands (Mocallejon, 2012). Over the last decade, the company has made the lists of Most Admired Companies in the U.S., 100 Best Companies to Work for, 100 Best Corporate Citizens, World’s 50 Most Innovative Companies, and World’s Most Ethical Companies. According to the company’s executives, their success is mainly attributed to their commitment to social responsibility and ethical conduct. Starbucks believes that striving to do the right thing with regards to their consumers, the environment and their employees is vital to the success of the company, and demonstrates its values in a number of ways (Starbucks, 2013). When it comes to being morally responsible towards consumers, Starbucks is committed to provide wellness to its customers by offering low-calorie quality products that do not contain unhealthy ingredients such as dyes, artificial flavors, and high fructose corn syrup. The company also strives to establish a human connection with consumers by ensuring that its shops...
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...RUNNING HEAD: Starbucks CSR Starbucks Corporate Social Responsibility Individual Project 1 BY: Amber Light Colorado Technical University MGM110-1201-A-28 FOR: Professor Sally Rogers DATE: January 16, 2012 Starbucks has clearly discovered the importance of corporate social responsibility (CSR). The way Starbucks runs its operations ultimately effects the communities it serves, and they are not willing to compromise their stand on the positive impact they want to have. This is very visible through their website, where they list what they do on an everyday basis to not only give back to society but also ensure they are doing business on a responsible level. The website separates four separate commitments Starbucks stands for: Origins, Environment, Partners, and Communities. Starbucks has made a commitment to the farming communities that produce their specialty grade coffee. They are paying a fair trade price for the product they are receiving. This price will sustain their farms and the industry as a whole by covering production costs and providing more for their families as a whole. Starbucks has pushed the idea that sustainability is of utmost importance, and part of being sustainable is being environmentally responsible. By being environmentally conscience you are assuring the long-term health of this industry. Starbucks is partnering with non-profit organizations that strive for their same beliefs in sustainability. This right here shows how CSR is...
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...do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? They have been highly concerned with their social responsibility efforts. Due to the reduce its Eco-friendly mark and as became involving with the community. Being Eco-friendly is important to the Starbucks because of their ethical beliefs. Due to these actions Starbucks should improve greatly within the next few years. The company’s encourages their consumers to feel worthy about conveying business to social responsible companies and the organizations. They encourage good vibes and good work work ethics. Each company encourages their organization to provide highly good services for their consumers. 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? Starbucks is unique in being able to provide a high level of benefits to its employees. They are irreplaceable in actually able to offer a high level of benefits to their organizations. Not all businesses deliver organization with as much profitability’ as do Starbucks. The company understands the important of its organizations. They understand that each of their organizations are the face of the bigger corporation. Starbucks understand that pleased organizations creates good services and goods. Creating good environments for their organizations creates good outcome profits. Doing this repeatedly creates a healthy chain of businesses. 3. Do you think that Starbucks has grown rapidly...
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...Competition Starbucks is the unquestionable market leader in the U.S. and is in the early stages of an international expansion plan that could lead to more revenue coming from international than domestic locations within the decade (www.beta.fool.com). Starbucks has significant strengths in coffee business. It is the current market leader with over 17000 stores worldwide. It has no debt and uses internal cash flow for expansion. Also since all of its stores are company-owned, it is able to maintain the image and quality. It also spends very less amount on advertising and marketing, and relies primarily on the word of mouth. Starbucks also has strong brand recognition by consumers. It is known for its high quality products and its consumer friendly environment. Labor, Demand, Supply, Relations and Unions It is important for Starbucks to analyze it suppliers for different reasons. First a powerful supplier can negotiate for higher price and insist on more favorable terms, forcing down profitability margins. Suppliers are not just the manufacturers of the raw materials but also all the manpower that are part of the distribution chain which includes the store front employees. To minimize the power of the supplier and the buyers the company will have to aggressively differentiate its strategy to be put competitors against each other, instead of buyers viewing the product as a commodity it will been seen as a powerful brand (Margretta, 2012). Starbucks can ...
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...does sustainability mean exactly? Sustainability means that a company is aware of the impact and effects that it has in the community and environment that surround it. For a company to be considered socially and environmentally responsible, it must prove that what works and what’s good for them, is also good for the environment and society in general. In other words, companies should always function and meet their goals while remaining socially and environmentally conscious, where they can increase their profits and their wealth while balancing the effects they have on every other element and/or player that participates in the operating and production process of the company. Because of the increasing importance of how much impact businesses can have on the environment, many companies have been implementing new and improved sustainability initiatives across the globe. Some have organized recycling programs, while others have developed water conservation initiatives, approaches to support climate change, energy conservation, energy building, and more. For the purpose of this assignment, I’m going to focus on Starbuck’s sustainability practice to create green stores across all its company-owned outlets. Starbucks has always been known for its responsible practices and the approaches that it takes to produce the coffee grains and other ingredients that it uses on its worldwide-known beverages. However, in 2009, Starbucks set a new goal which would focus on achieving a LEED certification...
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...and Motivation Corporate Social Responsibility (CRS) can still be a controversial topic. CRS is a commitment made by a corporation to develop and adhere to policies that are socially responsible in areas of work, community welfare, ecology, human rights, and family life. Today’s businesses realize an ingredient in being successful is through respect and confidence of their customers. A company can obtain respect and confidence through being socially responsible. Through social responsibility corporations manage their business processes to produce a positive impact on society. The growth of easing problems in society such as; child abuse, hunger in America, homelessness, gun violence, and equality in human rights has grown. Corporations can gain loyal customers through corporate social responsibility and giving back to society and the communities that they serve. Commitment of the company can be defined by its employees, the company’s treatment of the environment and community in which it is located. Today’s society is concerned with the global environment which puts pressure on today’s businesses to participate in being socially responsible. When a company or corporation does not contribute to the society that they serve and/or not environmentally conscientious, that company or corporation may experience loss of product loyalty and possible consumer boycotts. In today’s business world nationally and internationally it has become standard quo to have a reputation...
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...think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Starbucks achieved social responsibility by taking steps to follow guidelines, minimize its environmental “footprint”, and became involved with the community. This is important to the company because ethical companies do better in the long run. Customers feel good about bringing business to social responsible companies and employees feel good about working there and in turn employees provide better customer service. 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? Starbucks is unique in being able to provide a high level of benefits to its employees. Many businesses do not provide employees with many benefits. Starbucks understands how important its employees are and that they are the face of the company. Happy employees create good customer service experiences and repeat business. It seems like a lot of businesses overlook their internal customers too often. 3. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? Starbucks rapid growth is due to both its ethical and socially responsible activities and it providing products and an environment that customers want. A company needs to worry about its business in the long run and the short run. Its ethical and socially responsible activities...
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