Executive Summary

This report was prepared for the Chief executive officer for Axiata PLC as requested to analyze the internal and external environment and identify both external and internal factors shaping their competitive position which accounts for their success or failure in the market. This report is based on both primary and secondary information derived from Dialog Axiata PLC.
The report gives a basic overview of Dialog Axiata PLC, its operations and performance. The external environment of Dialog Axiata has been analyzed using the PESTEL analysis where the political, legal, economical, ecological, social and demographical factors are analyzed to identify opportunities and threats in the external environment. Furthermore Porters five forces model was prepared to analyze the intensity of competition in the industry’s attractiveness and profitability. In addition to this, competitor analysis was conducted using strategic group concept to understand how similar firms face same environmental forces that have same resources and similar strategies in response to uncontrollable environment forces. All these are used to perform the SWOT analysis to derive strategies to be developed to suit Dialog Axiata’s environment keeping alive its objectives.
The internal environment analysis gives a view of its resources both tangible and intangible and its capabilities which shapes the competitive position of Dialog. For this purpose VRIO framework was carried out to measure the company’s resources in terms of how valuable the resources are, whether the resources enable the organization to exploit an opportunity or neutralize a threat, how well the resources are in line with organizations procedures and policies, the rarity of resources and whether organization faces a cost advantage in obtaining or developing the resources, Furthermore value chain analysis was carried