STRATEGY CONCEPTS AND APPLICATIONS

ASSIGNMENT

Submitted by- MODINA MONIR SAFA

Submitted to- JIM MILLIGAN

Submission date-21-01-2011

WORD COUNT: 2560 (Exclusion of cover page, table of contents, refference, appendix )

TABLE OF CONTENTS

PAGE NUMBER

EXECUTIVE SUMMARY…………………..

INTRODUCTION……………………………… 1

OBJECTIVE ………………………………… 1

CORPORATE MANAGEMENT ……………. 1

MAJOR COMPETITORS OF CRH………… 1

ANALYSIS ………………………………….. 2

SWOT …………………………………………. 2
PEST …………………………………………… 3
FIVE FORCES INDUSTRY …………………. 4
BCG …………………………………………… 4

UPWARD SPIRAL OF CREATIVE BUSINESS ……….5

FACTORS BRINGING CHANGE
TO CRH’S INDUSTRY …………………… 6

CONCLUSION ………………………… 6

RECOMMENDATION ……………………. 7

REFFERENCES …………………………… 8

APPENDIX ……………………………. 9

Executive summary:
In strategy concepts and applications module assignment I have critically evaluated the competitive position of CRH through the use of positioning tools such as PEST, SWOT, BCG, Five forces industry analysis .i have also identified the driving factors which bring change in the industry. after evaluating all the analysis and factors I have recommended some future strategic options on the basis of relevant theories and frame work for CRH to remain competitive .i have put emphasis on it’s business portfolio composition and product market relationship. through this whole report the