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Starting a Business Online

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Assignment 2: Starting a Business Online, Part 2
Janice Monroe
Notre Dame University

May, 31, 2013

The Jersey Shore Clothing Company has been online a month and we have been offered the opportunity to sell our domain name to a competitor for $1000. It is a tempting offer.
With that being said we are just starting to become established as a web presence, and business has been steady. It is possible our competitor could use a different version of our domain name and redirect traffic that would come to our site to their site. The predicament of our competitor utilizing a similar site does not prevail over the fact that our established clients are already using our existing domain, and the amount of resources we put into the advertising using our domain name.
Ethically speaking we do not have a copyright on the name “Jersey Shore” ergo anyone is at liberty to utilize the name as they see fit. We feel it is in the overall best interest of the business and our investments to not sell our domain name at this time. We are just becoming established and do not want to deter any of the customer relationships that we have formed since going live online. (Fitzpatrick, 2013)
We have decided to continue using the Big Commerce® software as the backbone to our online store. (http://www.bigcommerce.com/). We are looking to work to continue improvements with the shopping cart capabilities on our site. Our online catalog will feature a bold new look as we offer our new engagement tool called the “Outfit finder” in addition to the bold pictures with front and back views of all the colors of our clothing, we will also be helping our customer put outfits together. This feature will help our visitors’ see which items of clothing can mix and match to work together in a wardrobe. We want form to follow function on our site and make shopping easy, engaging and

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