...思考前请注意，在中国的生意需要关注其社会特点如下： 1． 人口众多: 生意成功的关键是接地气，有共同需求 2． 功利心强: 引导消费者的关键 3． 独生子女，爱子心切: 新富阶层的非理性消费 4． 攀比心理: 面子社会 5． 渠道拓展部分依靠个人关系: 人情社会 6． 拍照资质的重要性取决于和政府的关系（这点在美国课堂就算了。。。） 否则容易好高骛远，失败概率增大 2) LOGO 1．一棵大树内嵌一颗树苗，简单清晰，绿色 2． 三片玻璃叠加 代表穿越时空 3. 爪子图案 Look outside and prepare for your future Let future tell you today 3) Mission Statement 公司业务目标是为中国一二线城市中学生甚至大学本科生提供职业导向和专业理解服务，使中学生在高考填报志愿过程中对大学学科设置及未来职业指向有清晰的认识，避免盲目选择，也使大学生在就业前对与本专业相关的各个行业和岗位设置有较为全面和基本的了解。 4) Business Concept R & S Company is an educational consulting firm located in Beijing, China specializing in extracurricular career events and workshop development and marketing to the middle school and university students. Operations 公司与三方面的机构合作： 1． 会通过商会和其他非营利组织与各大城市的500强公司建立联系并签署合作协议，提供活动地点和信息来源。 2． 同时与国内顶尖师范大学合作研发培训产品 3． 积极开发与重点中学和大学的关系，扩展营销渠道 Logistics 公司的产品是培训和咨询服务，典型的过程如下： 1． 产品调研与市场探测 2． 产品研发与合作机构关系建立 （通过学生家长是可以讨论的渠道）在公司选取mentor 3． 产品试用和数据分析 4． 设计活动及培训安排时间表 5． 产品营销 6． 产品维护升级 Business process 1． 有需求的学生客户，家庭客户或学校客户注册 2． 客户需求与培训及咨询产品匹配 3． 安排及预约活动 4． 现场培训及案例练习 5． 客户反馈 6． 产品优化和学生数据跟踪（优秀学生被企业纳入人才库，这是对功利性家长的直接吸引，甚于名牌大学） 5) Description of product or service Key features | Benefit | 1. 全国独家中学生志愿填报咨询顾问 | 建立概念，减少误选概率 | 2. 联系企业与学生 | 职业规划的超前思维，贴近实战的理解与练习 | 3. 案例培训，非简单访问活动或夏令营 | Blended learning 学习效果最佳，沟通能力得到发展，扩展人脉 | 4. 学生数据跟踪服务 | 既为企业建立数据库研发打基础，也为学生更好的了解自身提供科学依据。 | Discussion of the market 6) Market situation...
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...ESTABLISHING A BUSINESS : FINANCE TABLE OF CONTENTS Acknowledgement iii Executive Summary iv Purposes for which finance is needed v Organizational Chart vi Cost of producing goods vii Capital Goods vii Sources of finance viii Collateral viii Capital Instruments ix Implication of capital mix selected ix Projected Performance x Use of technology to enhance a business xiii Government regulations impacting the business xiii Ethical Issues ...
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...Starting Your Own Business Contents List of illustrations ix Preface xi 1 Getting Started 1 What's holding you back? 1 Learning to handle success 3 Overcoming the mental blocks 3 Fighting back 6 Checking your readiness 12 Case studies 13 Action points 15 2 Finding Ideas 16 Looking right in front of you 16 Cashing in on change 17 Carving a niche 18 Acquiring commercial skills 20 Working on your self-esteem 20 Choosing a trading name 21 Checking your readiness 24 Case studies 24 Action points 26 3 Creating a Winning Business Plan 27 Planning ahead 27 Making sure the plan is yours 30 Your blueprint for success 30 Getting help from the public sector 36 Getting help from the banks 36 Checklist 37 Constructing your 'blueprint for success' 38 Case studies 43 Exercises 45 4 Funding Your Enterprise 46 Getting your hands on some seed money 46 Start-up costs 46 Getting outside finance 49 Approaching the public sector 50 Approaching potential funders 54 The plan that will fix your funding 58 Presenting your case 61 Checklist 62 Case studies 63 Action points 65 5 Planning Ahead 66 Choosing a partner 66 Case studies: going into partnership 69 Measuring the competition 71 Competitive analysis 75 Finding the right premises 77 The systems you will need 79 Deciding your business status 80 Understanding the basics of taxation 81 Preparing to survive - and succeed 84 Case studies 85 Action points 87 6 Marketing Your Enterprise 89 Debunking...
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...| | |Starting a Business in Finland | | | [pic] Opening a business in another country presents different and sometimes unusual challenges compared to the challenges that we are used to here in the United States. There are various market forces that need to be taken into account when considering opening a business in another country. For our project we picked Finland. In our research these are the challenges and differences we would have to deal with if we were to open a business in Finland. (Nickels) Legal and Regulatory Forces are laws, taxes, regulations and ways of conducting business. When opening a business in Finland there are general steps that should be followed. The steps to open a business in Finland are: 1. Selecting the form of business. 2. Selecting a name of the business. 3. Election of Auditor. 4. Licensed trades. 5. Start-up Notification to the Tax Administration. 6. Opening of a Corporate Bank Account. 7. Regulatory Environment in Employment Issues (OrcaWorldwide) In addition and really tied to the legal...
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...Starting and Naming a Business Betty, a Christian individual, is considering the option to open a Christian coffeehouse. Her husband will help fund the business, however; he has no desire to participate in the running of the business. Betty’s sister, who is also Christian would like to have a part in the business, however; she and her husband do not see eye to eye on this matter and wants her to have no part of it. Erma, Betty’s non-Christian neighbor is also interested in helping with the business and feels that the “Christian thing” is the way to go. Betty has decisions to make as to whom will be involved in this venture with her, how much control will placed to whom and how she will go about starting the business. She will have to weigh her pros and cons for the types of business forms available to her to determine which one is the best fit for her. She will also need to determine the amount of the contribution her husband is willing to make as this will help her make a determination as to which business form may suit her needs. A sole proprietorship, a partnership, a limited liability corporation and a franchise are just a few of the types of business organizations available to research prior to opening a new business. Betty must carefully evaluate each of these options prior to making a decision on which one is the best option for her. A sole proprietorship is an organizational form in which the individual has complete control...
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...strengths 10 SCENARIO 3 10 Analysis of Objectives 10 Business Plan 11 SCENARIO 4 13 CONCLUSIONS 13 BIBLIOGRAPHY 14 EXECUTIVE SUMMARY The present assignment provides a report based on analysis and evaluation of the current and prospective development of NEW LINE STEAM WASH LTD within its business environment. Methods of analysis include SWOT analysis, Porter’s five forces, and business plan development. All information can be found mainly in the official website of the company. The results of data analysed show that there is no organisational objectives, therefore it is required to make an strategic planning in order to be able to develop a business plan. The company’s current position is not positive. The major areas of weakness require further investigation and remedial action by management. The present report bears in mind some limitations regarding forecasting figures which are not provided by the company, as well as the real economic conditions and data limitations due to New Line Steam Wash LTD. is a starting-up business. INTRODUCTION The present assignment will be developed on a very wide topic in which will be necessary to analyse a company within its market sector. The aim of the research is to understand the modus operandi of a small business enterprise in the UK, and how the business environment interferes on its performance. ...
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...Assignment 2: Starting a Business Online, Part 2 Janice Monroe Notre Dame University May, 31, 2013 The Jersey Shore Clothing Company has been online a month and we have been offered the opportunity to sell our domain name to a competitor for $1000. It is a tempting offer. With that being said we are just starting to become established as a web presence, and business has been steady. It is possible our competitor could use a different version of our domain name and redirect traffic that would come to our site to their site. The predicament of our competitor utilizing a similar site does not prevail over the fact that our established clients are already using our existing domain, and the amount of resources we put into the advertising using our domain name. Ethically speaking we do not have a copyright on the name “Jersey Shore” ergo anyone is at liberty to utilize the name as they see fit. We feel it is in the overall best interest of the business and our investments to not sell our domain name at this time. We are just becoming established and do not want to deter any of the customer relationships that we have formed since going live online. (Fitzpatrick, 2013) We have decided to continue using the Big Commerce® software as the backbone to our online store. (http://www.bigcommerce.com/). We are looking to work to continue improvements with the shopping cart capabilities on our site. Our online catalog will feature a bold new look as we offer our...
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...Starting a technology company in Tasmania Australia Western International University International Business INB 300 March 25, 2009 No doubt everyone is familiar with a computer or sorts, either it are at work, home or right in their very hands. Today’s society requires that we establish and continue to maintain a familiarity with computer through all different kinds of electronic devices. Without information that is passed between individuals, organizations and in this case a startup technology company, there would be no use for electronic devices. Information, or pieces of information called data, is moved around the world at what seems the speed of light. Imperative as it seems more so now a days from sales agents to the average Joe information needs to be accessible in seconds. Having the accurate information as well having the ability to organize and recall data about a particular subject is part of this papers makeup. The other portion of this paper is establishing a set of plans for the business to come into its own. Through discussing what type of technology and product along with a business plan to set this business in motion in Tasmania Australia is the focus of this paper. A start-up company’s way of making sure they become viable and a respected entity is through having a solid product and business plan. For this instance the technology company being discussed centers around the warehousing of data from clients. Data warehousing is the secure...
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...Running head: Starting an Online Business Starting an Online Business BBA 3331 Introduction to E-Commerce Columbia Southern University Introduction Today’s business ventures have a much different look from the start-ups that came about 50 plus years ago. With the fast rise of computers and the internet age, starting a business has become more streamline than ever and more achievable to anyone that is willing to take a chance at making a difference for themselves. The World Wide Web has sparked an excitement within the online company community promoting the creation of more and better tools that make doing business online better than ever. Starting an Online Business Before an online business can be started, one has to make the decision of what they will be promoting for this venture, either to provide a service or some sort of product. It is important that you find something that you will be well suited for or would be a “good match” for you. (Stephenson 2014) Do you have an interest in this particular service or any experience that you can pull from that will guide you through the building process of your online site. I find it very important to find something that will keep you interested and engaged so your business won’t fall to the wayside. If this is something that is interesting to you as the owner, then you will be willing to have more of an interest in keeping it going. It would prove extremely hard to stay motivated and overcome any challenges that arise...
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...Double Business - staring a small Business Unit 36 By Greta Maneikaite (centre number 27102) Content page P1 Present the initial business idea using relevant criteria P2 Explain how to identify the target market P3 Describe the skills needed to run the business successfully and what areas require further personal development P4 Describe the legal and financial aspects that will affect the start-up of the business P5 Produce a proposal containing the essential information for the start-up of a business. M1 Explain methods used to identify the target market for the proposed business M2 Analyse the personal development needed to run the business successfully M3 Assess the implications of the legal and financial aspects that will affect the start-up of the business. D1 Present a comprehensive business proposal that addresses all relevant aspects of business start-up. Unit 36 – Setting up a Small Business P1 Present the initial business idea using relevant criteria Introduction to my business: Golden tanning Salon will open in my local town Corby within Northamptonshire. The reason for opening a tanning salon is because there aren’t many tanning salons within the Corby area. Today’s world trend is for people to look fit and have a natural tan complexion especially in a country like this where we don’t get a lot of sun to develop a tan. I am going to be introducing my business plan which I am intending to set up. In order for me to develop my business plan...
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...BUS357 Starting and Managing a Business Assignment 2 – Group based Assignment January 2013 Presentation 1. Executive Summary This document proposes the feasibility of opening a new Pet Lovers Centre Franchise outlet at the proposed recreational hub at the site of the former Parkland Golf Range in 2014. We see a need for more pet friendly facilities at East Coast Park and we believe that of all the pet franchises operating locally, Pet Lovers Centre has the most compatible business practices and values with our intended business. With steady growth in both the pet population and pet product sales in Singapore, we are targeting the middle class segment primarily, with products priced between $1, up to $500. Our main focus is on dog owners who enjoy bringing their dogs out to play at the beach or park. With an existing market share of 49.7 percent, Pet Lovers Centre is well positioned to benefit from the increased exposure towards pet activities once the hub opens. Our financial projections show that the project will be financially feasible with gross profits of about $300,000 annually, and net income of about $100,000 each year. Our monthly breakeven point requires us to sell roughly 67 units of pet accessories with an average worth of $150, as well as 53 grooming and training appointments worth $350 per session to meet costs monthly. Our estimated starting capital required is $300,000, 50% of which will come from shareholders as equity and...
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...Starting Business Online: Innovation and E-Commerce Samuel Rhodes BUS 107 Professor Tiffany Miner 23 August, 2012 The business industry has myriad contribution on how the realm was able to tweak their preferences in their lifestyle. The huge effect of the market industry significantly pushes the people to alter their choice and be bold in their style and choices. Innovation contributed a lot to the manner in which market industry played their role in producing goods and services that will certainly capture the attention of the consumers. One of the upscale transformations in business would be in terms of adapting modern technological advances and incorporate it to the system of management. Through the course of this paper, it will be delved how starting a business will magnify the strategies of the business sectors and in the same manner, it will mull over on how to expand the business and reach the target market. “Excellence of thought and skill in thinking are real possibilities, to maximize the quality of your thinking you must learn how to become an effective critic of your thinking, and to become an effective critic of your thinking, you have to make learning about thinking a priority” (Paul and Elder, 2002, several scenarios have come to play the moment a business entity roll their company and start to drag the people to their upbeat promotional mix and strategies. Provided that someone has offered a $1000 to buy the domain name which I have established my business...
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...Starting a Business Online, Part 1 In today’s world of online companies trying to find a unique way to out produce, out resource and outperform competition. It’s going to require the right product and of course the correct approach and research in order to be successful. Identifying the advantages and disadvantages of taking your small business online by performing a SWOT analysis. While conducting a SWOT analysis of my clothing store along the Jersey Shore boardwalk, I determined what my strengths, weaknesses, opportunities and threats could potentially be. My research has indicated that my Strength’s would be my customer service skills, flexibility in my direction and focus, experience in the clothing industry and being able to provide a good value to customers. Weaknesses would be my competition, lack of reputation to gain customer response and potential cash flow. Within the opportunities category, I determined that the weak economy in some regard would be a benefit to apply for government grants and SBA loans to help with my overall business intent. My competition may be slow to adopt new technologies; giving my business the opportunity to excel. The threats that may be a concern are also a weak economy. The developments in technology could change the clothing market beyond our ability to adapt and larger competitors could destroy our chances in the clothing industry. The advantages that I anticipate would be the ability to run my business from virtually anywhere...
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...Research Annotated Bibliography * You will choose a controversial social topic to research and create an argumentative annotated bibliography. * Required Sources: 4 sources (including 1 primary source) – all sources will come from the online database, Points of View. * Internet sources are NOT allowed. Getting Started: Before you begin researching your topic: 1. In a single sentence, state what you currently think is the controversy surrounding your topic: The controversy surrounding the legalization of marijuana is that many people see it as just a drug, so therefore they assume that no good can come from it. Understanding the Argument: Student Research Center: Points of View Go to www.ncwiseowl.org Click on High School Zone Click on Student Research Center (password is wiseowl) Click on Search Other Databases (top right) Click OK to the dialog box that pops up Choose Points of View Click on View All Topics and browse to your topic Click #4 – Your Topic: Guide to Critical Analysis and read 2. Based on your reading, what is a FACT? A fact is something that can be proven true. 3. Based on your reading, what is an OPINION? An opinion is one’s belief. Go back to your results list and read Your Topic: An Overview 4. What are some of the key terms that you must understand in order to understand your topic? You must understand that...
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...company is forecasted to up company awareness and increase sales. Developing a good store marketing plan utilizing e-commerce will be the key to opening the doors to consumers at anytime from anywhere. Understanding internet language is an essential part of e-commerce. Banner ads increases revenues and keywords and ad words assist consumers in searching your company. The following information will help your understand why you should consider selling your product on line. Plan of Attack * Learn why e-commerce can help improve sales E-commerce plays a significant role on the Web. It is usually relating to selling and buying good on line. Advertising on line is growing rapidly and companies are changing the way they do business through this advanced technology. Selling books is on top of list of items consumer buy on line. The web offer faster...
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