...P a g e | 1 of 5 Series on Understanding Business Law & Regulations As a small business owner, you are subject to the same regulations as large corporations. Even if you’re starting out on a small level and planning to grow, you must comply with business laws and regulations from the day you open for business. This month: Advertising Law: Truth in Advertising Product Labeling Advertising Specific Products You’ve got a great product or service to sell, and you’re anxious to begin promoting it to potential customers. To make sure the claims you make about your offerings are truthful and to protect consumers, all businesses have to comply with advertising and marketing laws. This section will help you understand the basic rules when it comes to advertising, labeling your products, and marketing online or over the phone. Truth in Advertising Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. So before you start an advertising campaign, it's important you understand some basic rules. The Federal Trade Commission (FTC) is the main federal agency that enforces advertising laws and regulations. Under the Federal Trade Commission Act: • • • Advertising must be truthful and non-deceptive Advertisers must have evidence to back up their...
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...Advertisements and Effects on Business Starting any business is challenging task for any entrepreneur. One important factor where a lot of focus is given is that in the creation of quality services and products which will add value to the target consumers/customers. Advertising is the central part of any business or organization as its that part which does the work of communicating to the end users. Advertising is the means of marketing through communication which in turn helps in selling and promoting a particular product or service. There is another side to advertising through which it can give the confidence to the employees or shareholders that the company is stable, growing and successful. Advertising can be in any form such as mass media like newspaper, television, magazines, radio, outdoor. Nowadays advertising is also done on websites, SMS, blogs, Mobile applications etc. Advertisements can also be of two types such as commercial and non-commercial. Commercial ads want to increase the consumption of their services and products through branding. Branding deals with the association of a products name with some qualities within the consumers. Noncommercial advertisements include politics, NGO, government agencies etc. Advertising is essential for any business or organization. The proper use will add to the growth and profitability. But on the other hand ill-thought-out advertisements can be money eating and also tend to loose market...
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...Confessions of an Advertising Man By: David Ogilvy Jacob Shelton July 18, 2006 About the Author David Ogilvy is known as the father of advertising in many advertising circles. He attended Christ Church College, Oxford, but did not graduate. Instead he moved to Paris and became a chef at the Majestic Hotel. Later he became a door to door salesman where he wrote a Manual advising other salesman on how to increase sales. After the success of the manual, his brother who was working for Mather & Crowther convinced the agency to hire Ogilvy as an account executive. After a working for the agency for a while, Ogilvy convinced them to send him to America for a year. After in America for a few years, and working various jobs, Ogilvy started his own agency in America with Mather and Crowther. Soon Crowther left and it was just Ogilvy and Mather. It was hard for him to get clients in the beginning, but he soon built a clientele that was very respectable, including Hathaway shirts, Schweppes, and Rolls-Royce. In 1989, Ogilvy & Mather was bought out by WPP for a large profit. Ogilvy served as WPP non-executive chair for three years. Ogilvy died in 1999. Ogilvy published several books while during his career, including Ogilvy on Advertising and Confessions of an Advertising Man. Abstract In Confessions of an Advertising Man, David Ogilvy explains the rules in which he has used to create one of the most successful advertising businesses in the world. He goes through different areas...
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...Confessions of an Advertising Man By: David Ogilvy Jacob Shelton July 18, 2006 About the Author David Ogilvy is known as the father of advertising in many advertising circles. He attended Christ Church College, Oxford, but did not graduate. Instead he moved to Paris and became a chef at the Majestic Hotel. Later he became a door to door salesman where he wrote a Manual advising other salesman on how to increase sales. After the success of the manual, his brother who was working for Mather & Crowther convinced the agency to hire Ogilvy as an account executive. After a working for the agency for a while, Ogilvy convinced them to send him to America for a year. After in America for a few years, and working various jobs, Ogilvy started his own agency in America with Mather and Crowther. Soon Crowther left and it was just Ogilvy and Mather. It was hard for him to get clients in the beginning, but he soon built a clientele that was very respectable, including Hathaway shirts, Schweppes, and Rolls-Royce. In 1989, Ogilvy & Mather was bought out by WPP for a large profit. Ogilvy served as WPP non-executive chair for three years. Ogilvy died in 1999. Ogilvy published several books while during his career, including Ogilvy on Advertising and Confessions of an Advertising Man. Abstract In Confessions of an Advertising Man, David Ogilvy explains the rules in which he has used to create one of the most successful advertising businesses in the world. He goes through...
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...Assignment 1: ‘’Advertising Stew’’ Ken Ernst Strayer University Professor Brad Bridges November 4, 2012 Abstract In this paper we will briefly look at the company Hormel Foods who sell the Dinty Moore Beef Stew Line of goods how they got started and what kind of goods they sale. As this paper continues we will be introduced to Luis who is a new brand manager for the Dinty Moore Beef Stew line. Luis Arroyo has been assigned a project to develop a new advertisement campaign for the entire line of the beef stew line of products. There are several questions that need to be answered before he continues his new assignment. The first question that should be asked of Luis should he consider hiring an outside advertising agency to help create and launch this new campaign. What are some of the benefits that an outside advertising agency would bring to the campaign and would it help the line of products? As Luis considers these options he also needs to figure out what kind of research and planning that needs to go into identifies Dinty Moore’s most loyal consumers and the potential for new consumers. So as Luis’ adventures continues with this new job we should be able to answer these outstanding questions and Luis will be able to bring new consumers to the product. Dinty Moore is a product of the Hormel Foods Corporation which is based out of Austin, Minnesota which was once known as Geo.A Hormel & Co. The company was established in 1891 by George A. Hormel who was a child...
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...businesses in America today. Starting a business takes lots of careful planning. There are many things to take into consideration when starting a business. These things could include startup cost, equipment that may be needed, number of employees and many other things. A conceptual small business startup business that I would like to plan, develop and operate is a mobile notary signing agency. A notary signing agent is someone that is not only a notary public, but also is licensed and bonded to sign for real estate documents and other legal documents that regular notaries are not able to do. The startup costs for this type of business are very low, because this type of business can bet set up in a home office. First of all, I would need to first get a notary license for the State of Arizona as well as get bonded. After the notary certification has been received then the notary must take a class and pass the test to become a notary signing agent. Once this is done, the notary must become bonded at a higher amount than just a notary also they are required to purchase E & O (Errors and Omissions) insurance for themselves. Once all this is completed I am ready to start the set-up of the business. Since this is going to start off has a home based business a small office space is needed. Also, because this is a home business the only employee will be myself and most likely an outside accountant to handle the financial aspects of the business. A computer, printer, copier...
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...Top Advertising Companies In South Africa 1) Ogilvy & Mather South Africa In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy & Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy & Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy & Mather is the leader in the industry, focused on building and transforming brands. For more than 50 years, O&M South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Kraft, and we continue to live by our founders credo of “We sell, or else”.on Portfolio: http://www.ogilvy.co.za/2013/07/audi-audia3exchange-case-study/ Why? I Think the fact that they shave been in the business for so long, and handle major accounts and have won numerous awards time and time again proves to be good at what they do. They are the best...
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...MGM Advertising & Communications Services, Inc. Address: Ste. 1203 Galleria Corporate Center EDSA cor Ortigas Ave. Quezon City Manila Contact: Tere de Jesus - Garcia Email: Company description: MGM is a full service communications company that provides advertising, public relations, event planning & management, market research and other communications services to broad range of clients. Clients include Honda, Cathay Land, National Bookstore, Seaoil, JVC, Heinz, Lea & Perrins, Bridgestone. Dean Owen has been changing his business cards to say “President” for years now, so we thought we might as well make it official. MGM attempted to establish a new life for itself from the mid-1990s as a "mini-major" studio, operating more or less independently, but latterly with the financial and operational support of part-owners Sony Pictures and Comcast. That followed a long period of steady decline. In its golden age, MGM was the undisputed giant of the movie industry, with such hits as Gone With The Wind and Wizard of Oz. But the studio fell from grace in the 1950s before being gradually carved up by corporate raiders. In 1996, MGM bought back its independence and restored some of its lost glory. But it remained the smallest of the movie majors, heavily reliant on its back-catalogue and the periodic resurrection of its James Bond franchise. The company went into play in 2004, and was eventually acquired by a consortium of investors. However, this strategy also...
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...the launch of the business, the owner of the business is very passionate and usually experienced in the line-of-business; as David Ogilvy was at the age of 38 when he started his own advertising agency in 1948. Ogilvy & Mather, an advertising agency was started in New York and expanded worldwide. By 1991, O&M was ranked the largest marketing company in the world.[1] But there comes a time when a company must look to adapt a change. With competition growing, clients of O&M changed their demands. O&M was a high-cost agency that was failing in controlling their budget and lowering their cost; they failed to see the reason for a change. Due to that fact, O&M had lost few of their multi-million dollar accounts. Many companies may have either filed bankruptcy or have shutdown in the process of losing their clients but O&M was not the type of company that would give up that easily. In 1992, Charlotte Beers was appointed CEO of O&M and a massive change was underway. She was not the type of person who would dwell on the past, but instead look to better the future. Charlotte Beers clearly made an impression on the O&M employees as she had the ability to inspire. But more importantly, she came up with three strategies which turned the company around 360 degrees; Client Security, Better Work/More Often, and Financial Discipline. Yes these strategies were formed for an advertising agency, but if clearly read, they can be used in any line-of-business. These three strategies...
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...intensification of consciousness of the need for building a successful career are increasing. As a result, the aspects of building a career have expanded to a great extent. Now a person can pursue his career in numerous sectors such as Marketing, Information Technology, Engineering, and so on. But with the expansion of business around the world, the popularity of Marketing as a career is increasing day by day as it is a significant part of all kinds of businesses. Marketing: Marketing, one of the vital parts of Business, refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Now, business organizations largely rely on marketing to save their existence in the market increasing margin. Marketing is used to identify the customer, satisfy the customer, and keep the customer. Marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, creating a huge amount of jobs with creativity and knowledge in different areas such as business planning and execution, pre- and post-sales promotional activities and so on. As educated society is becoming much more conscious of a successful career, they are opting to pursue a career and...
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...Executive summary: Advertising and promotion is used to inform about the products or service to customers, stakeholders or boarder publics. To fulfill this motive, many strategies has been developed and practiced over the world. In this era of technology and science, it has become easier to carry out advertising and promotional activities. This assignment has been specially designed about the communication, strategies, techniques and evaluation that are needed to carry out proper advertising and effective promotion. The importance and significance of promotional activities have also been included here. The assignment is writing in such a way that all kinds of readers can easily understand the points mentioned here. Table of Contents Executive summary: i Introduction 1 LO 1: Understanding the scope of marketing communication. 1 1.1 Communication process that applies to advertising and promotion. 1 1.2 The organization of advertising and promotion industry. 2 1.3 Assess how promotion is regulated. 3 1.4 Examine current trends in advertising and promotion including the impact of ICT. 3 LO 2: Understand the role and importance of communication. 4 2.1 Explain the role of advertising in an integrated promotional strategy for a business or product. 4 2.2 Explain branding and how it is used to strengthen a business or product. 4 2.3 The creative aspects of advertising. 5 2.4 Ways of working with advertising agency. 5 LO 3: Understand below-the-line techniques...
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...12-13) VII. Impact of Chosen Career – Business/Marketing - (Pgs. 14.15) VIII. Global Implications - (Pgs.15) IX. Future: Short-Range & Long Range - (Pg. 16) X. Personal Reaction/Rationale - (Pg.16-17) Appendix - (Pgs. 18-19) Bibliography - (pg. 20) I. Introduction/Overview: Account Executives “Advertising makes products into heroes, but simultaneously caricatures the bureaucratic masters in serves” (Jackall & Hirota, page 82). The advertising agency is a very unique and fast growing business. It’s an area where people, situations and job requirements are always changing and evolving. Advertising agencies tend to have ample amount of client accounts, while still maintaining existing accounts. Since this business is such a high demanding and fast evolving business, it requires some specific characteristics in running the establishment. Account executives need to be able to multi-task at all times, be quick thinkers, be great problem solvers, have a tolerant and friendly personality and, most importantly, these type of advertising management need to be confident in every decision that he/she makes. Another characteristic that is important for account executives is for them to be able to help, communicate, set goals, and endorse a happy work environment for the rest of the employees in the advertising team as a whole. Account...
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...lastname@saatchi.ca | 4163599595 | ssuite 600 2 Bloor street east, Toronto | Assistant creative manager | Grey | Karen Barootes | Director & HR | careers@greycanada.com | 4164860700 | 46 Spadina Ave, suite 500, Toronto | Admin assistant | Cossette | Nadine Cole | GM marketing and advertising department | info@cossette.com | 4169222727 | 32 Atlantic Ave, Toronto | PR internship | Taxi | Agatha Wronecka | GM | aoda@taxi.ca | 4163428244 | 495 wellington street west, Suite 102, Toronto | Account Manager intern | Red Urban | Sonia Ruckemann | Account Director | hello@redurban.ca | 4163246330 | 33 Bloor street east, suite 1100, Toronto | Assistant account manager | Union | Lindsey markus | Account coordinator | WORK@UNIONCREATIVE.COM | 416.598.4944 | 479 Wellington Street W Toronto | Assistant account coordinator | Dentsubos | Julie dube | Account director | cv.to@dentsubos.com | 416-929-9700 | 276 King St. West, suite 100 Toronto | Associate account manager | Havas life Toronto | Karie Priyasnie | HR | cv.to@havaslife.ca | 416 933 4778 | 473 Adelaide Street West, Suite 300 Toronto | Associate account manager | DDB Toronto: Being Toronto’s number one advertising agency DDB Toronto was definitely my first choice. It is...
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...completed their education and are starting fresh in a field. Similarly when an individual decides to pursue a career in advertising field, heor she needs to start from an entry level posiiton. This is an ideal job profile for a person trying to get an overview of the field and can get opportunities to work in different departments like sales, marketing, copywrighting or administration. The candidate in this role might be required to handle various responsibilities right from pitching the adverting campaigns to potential clients to maintaining a report on the feedback about the same. An entry level advertiser usually works as an assistant...
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...Works Cited 13 Introduction Sherdon and Anissa Webb have been working parents for over 18 years. Both individuals understand the hardship of starting out and making yourself marketable in the corporate world. Now that their eldest son is in college, and they have seen how hard it was for him to get summer jobs and student work studies, they want to make the path a bit easier for their younger children. Their hope is to start a small business that will eventually become a family affair. This business will help the community as well as allow their children to have summer work growing up and instill in them the entrepreneurial spirit. As part of working class America, Sherdon and Anissa do not have a lot of income at their disposal. They will be investing all of their savings into this business, therefore, proper planning is a must. The business that they have decided to open is an employment agency. After researching the industry, both feel as though there is a market for this service and that the time it will take to open the business is reasonable. Additionally, they believe that if they can use a line of credit, their initial investment will be low and their risk a bit lower compared to other industries. To begin their journey to small business ownership, Sherdon and Anissa will approach their planning by way of using a project plan, especially focusing on managing their risks as they have a lot at stake. Statement of work...
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