Marketing strategy
PPPP
1) Bit of space explaining scenario, trends, etc 2) Target Market 3) Small paragraph about mainstream vs niche 4) Hotel Marketing mix 5) Recommendations 6) Contingency plan
Put X instead of info you don’t have, make situation clear for Rach to edit.
Target atleast 3 pages and max 5, although getting info in crucial (excl. references)
Page1: Scenario, Trends, customer profile, mainstream vs niche
Page 2+3: Marketing Mix
Page 4: Estimated Budgetary recommendations and Contingency Plan
Marketing Plan
Introduction
For a startup company, an effective marketing plan is essential in order to ensure that it stands out from other, larger and more established brands. Established brands not only have tremendous brand recognition and a developed customer base but also the financial wherewithal to influence or manipulate the market conditions to make them more favorable to them. Nowhere is this more evident than in the hotel industy where large family firms have dominated the industry for decades. in addition the large initial investments, large overheads and fierce competiton often deter new entrants.
However, the advent of the internet and consequently E-busness and IT business solutions has significantly leveled said playing field. With tourism increasing rapidly, especially from inxcreasingly affluent middle classes from the Newly Industrialized Economies (NICs), the hotel industry faces new challenges and opportunities, somthing our marketing strategy has taken advantage of.
Airports, the gateways to foreign tourists, are undoubtedly one of the most promising fields today for the tourism and hotel industries. Increasingly, airport authorities around the world are seeing airports.as more than mere gateways but rather sources of huge potential revenue. Already, airports such as New Delhi in.India earn more revenue