Web 2.0 for today’s entrepreneurs
In the early days of internet world, there are so many changes that happened in the world of communication and interaction for the people. It has enabled any person on any corner of the world to communicate to anyone anywhere by using the internet facility. The web has played important role in changing the way people interact with each other and also communication to the outside world. Email communication, publishing and consuming information on the web have been radically transformed in the recent times. Today, there are so many websites to offer anyone to create their own blogs to write and publish without needing an effort of writing and getting accepted by anyone. We have other websites which offer anyone to upload video, audio such as “You tube” to get the information to the world in no time. The power of communication has increased rapidly with the advancement of these sites using web technology.
The content sharing websites like Facebook, Twitter, YouTube and Yelp are commonly referred as “Web 2.0”, where the communication of using these sites have increased and people have extensive knowledge of important information very fast and also communicate to these website user community in no time. We can very well get information of any new products into the market, new movies information (reviews about good or bad), we can also very well get recommendations, we can also ask in the websites for people to recommend a product and its pros and cons of getting it.
Due to these in-depth changes in the web usage by people and the power the consumers have in determining any product or service, the companies are making every effort to get connected with the community by creating customer facing websites. On top of having just the online selling or servicing of products and service the companies are constantly allowing more and more consumers to interact with the company by providing their reviews on the product and service. Companies watch the reviews of the customers and constantly work on the data collected from the customer to make adjustments for the benefit and improvement of the company. Web 2.0 is the future way of conducting business and get to know your customers, and have bonding with the customers with constant touch with the customer and it helps in improving and producing quality products and quality support. It’s very imaginative and creative by asking and involving the customers into the organization growth. A strong customer base and strong customer recommendation will allow any company to grow well.
Conclusion
The enormous growth on the Web of social and community sites in the consumer space such as MySpace, YouTube, and the deluge of Web 2.0 sites. Many organizations have witnessed the moves of major Web players such as Amazon, eBay, Live, Google, and Yahoo to include social and community elements, and the interest and demand that this has created. These companies are now actively investigating and in many cases building new community-based portals and businesses for their own organizations.

References
Retrieved from http://msdn.microsoft.com/en-us/library/bb735306.aspx