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Starwood Hotels Marketing Draft

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Submitted By RajdeepTank
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Overview of Starwood Hotel & Resorts Worldwide, Inc.
Starwood Hotels are one of the world’s largest hotel and leisure companies. They conduct hotel and leisure business both directly and through their subsidiaries. Brand names includes following: * St. Regies: A luxury full service hotel, resorts and residences is for connoisseurs who desire the finest expression of luxury. They are located in the ultimate location within the world’s most desired destinations, important emerging markets and to be discovered paradises. * The Luxury Collection: The group of unique hotels and resorts offering exceptional service to all clientele. To give world of unique, authentic and enriching experiences to each destination that captures the sense of both luxury and place. * W Hotles: Upscale full service hotel, where iconic design and cutting edge lifestyle set the stage for exclusive and extraordinary experiences. * Westin: Hotel provides innovative programs and instinctive service which transform every aspect of guest stay into experience. * Le Meridien: A Paris born hotel brand aims to target the creative minds that are eager to learn something new and see things in different light. * Sheraton: The largest brand serving needs of upscale business and leisure travelors worldwide. * Four Points: A selected service hotel delights self sufficient traveller with what is needed for greater comfort and productivity. * Aloft: Small scale service hotel which provides vision of W hotel to every category of travellers. * Element: More towards extended stay hotel provide space to live in modern upscale industry and feel to be comfortable.
Company’s approach towards customers
Starwood Hotels share’s value and works on action together to ensure understanding from one to another. The concept of connecting with customers is just specific to their

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