...Michael Phelps: Strategizing for Gold Firm undertake various measures with the aim to succeed however goal directed actions a firm intends to take in its quest to gain and sustain competitive advantage defines it strategy (Rothaermael, 2013). Strategic actions by firms typically lead to the creation of superior value at competitive price resulting in widening the difference between value creation and cost. Firms which thrive at this create greater economic contribution hence establishing competitive advantage. Michael Phelps and his team most importantly Peter Carlisle Manager and longtime coach Bob Bowman set a bold goal of winning nothing less than gold medal during his Beijing Competition. At the same time Peter Carlisle foresaw the need to expose Michael Phelps to the Asian Market thereby creating a brand. Such goal required tremendous strategic planning which entails actions geared toward the realizing such goal. The accomplishment of such goals will entail a framework of analysis, formulation and implementation. 1. Michael Phelps transitioned to a global brand through the acquisition of eight gold medals in Beijing Games in China (Rothaermal, 2013). In the presence of a global audience MP was able to raise the standards of the Olympics swimming games by setting seven world records. Such feat set standards that separate one from the competition. Again through technological innovation MP was available to his followers by personal managing his social media sites...
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...Seven Steps to a Successful Business Plan This Page Intentionally Left Blank Seven Steps to a Successful Business Plan Al Coke American Management Association New York • Atlanta • Brussels • Buenos Aires • Chicago • London • Mexico City San Francisco • Shanghai • Tokyo • Toronto • Washington, D.C. Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www. amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Coke, Al. Seven steps to a successful business plan / Al Coke. p. cm. Includes bibliographical references and index. ISBN 0-8144-0648-3 1. Business planning. 2. Strategic planning. 3. Success in business. I. Title. HD30.28 .C6422 2001 658.4'012—dc21 2001033579 ©2002 Alfred M. Coke All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system...
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