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Stategic Plan

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Strategic Plan, Part III: Balanced Scorecard Rebecca Lanham BUS 475- Integrated Business Topics August 1, 2011 Phyllis Koch 2 Balance scorecard is essential for developing a healthy business growing place. This is a vital key for defining the goals and targets of a company as well as the vision, mission, and the SWOTT Analysis. A Balanced Scorecard is, A set of four measures directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth (Pearce and Robinson, 2009, p. 202). This term paper will relate TL Concrete Services, values, mission, vision and SWOTT Analysis with the four perspectives of the scorecard (financial performance, customer knowledge, internal business process, and learning and growth). Financial Perspective/Shareholder Value A strong and well defined vision and mission statement will facilitate the company to achieve its target. The objectives of TL Concrete Services should be implemented as a daily routine so as to increase the performance of the company.
The first and foremost responsibility of a company is to seek its customer satisfaction, benefit utilization, increased net revenues, and also to achieve financial stability. To evaluate the financial stability of a company, one should calculate the Operating cost, Earnings per share, growth revenue and return on interest and capital. If we succeed how we will look to our stakeholders Customer Value Perspective. The customers determine the success of the company. The ups and downs in the market share of the company as well as the delivery of services and products relates to the customer satisfaction. The more the customer satisfied and engage with the company, the more will be the increase in the brand image in the market, but there must be consistency in the value and quality of the product. It is the responsibly of TL Concrete Services, to generate awareness in the public and 3 should also offer benefits to them, time to time. To achieve our mission, how must we appear to our customers The Company should organize survey, time to time, so that to have an idea of the customers taste. For this the company has to monitor their brand value in the market constantly.

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