It goes without saying that Advertising and Public relations are indispensable for any Company. In this Age of Information, the way an organization controls its flow of information can become the differentiating factor between success and failure. Case in point, one of the first steps that Goldman Sachs took after being in the news for all the wrong reasons for months was to appoint a seasoned person as its PR honcho. Similarly, the 2010 BP oil spill crisis was exacerbated by its disastrous PR. As for an effective advertising campaign, who doesn’t remember the way Pepsi trumped the official sponsor Coca Cola with its Nothing Official about it campaign in 1996? Such is the importance of Advertising and Public Relations that it has become a requirement for all public figures- politicians, celebrities, media personalities etc. Narendra Modi is as savvy at administrating as he is at PR. And in 1998, who would have thought that a few years down the line, Bill Clinton would become one of the most sought after speakers?

Having worked in the Public Relations space for over a year now, my erstwhile passive interest in Advertising and Public Relations has evolved into a genuine desire to gain all possible knowledge, information and experience related to this field. It excites me, piques my interest and is something that I do not consider to be merely a subject to be studied or a job to be done-but rather as knowledge that will become the catalyst for a career which will be exciting and challenging, unpredictable and impactful. As someone who loves interacting with people, is deeply attached to the creative arts including photography and has always taken a keen interest in organizing events, I believe I am a natural fit in this field. While my job experience has helped me identify my career goals, to actually realize them will require comprehensive and in depth learning.