AJ DAVIS
DEPARTMENT STORES

Credit Customer Sample Analysis

September 16 2013
Created by:
Created for: Upper Management

TABLE OF CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Income by Location (Bar Graph) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Credit Balances by Income (Histogram) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Credit Balances by Size (Scatterplot) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Credit Balances by Location (Box Plot) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Size Frequency (Dotplot) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

INTRODUCTION

AJ Davis is a department store chain with many customers who hold credit accounts at the store. The company’s management group wants to analyze the data collected and summarized to determine if there is any connection or relationship between the information gathered from the customers.

Sample of 50 credit customers with the following variables:

1) LOCATION (Rural, Urban, Suburban) 2) INCOME (in $1,000’s) 3) SIZE (the number of people living in the household) 4) YEARS (the number of years that the customer has lived in the current location) 5) CREDIT BALANCE (the customers current credit balance)

The process of