As requested, we are writing this memo to shed the light on our confusion deciding whether our slogan is good or bad to become our advertising campaign. To refresh your mind, in our slogan, we states that we promise a money back guarantee if we cannot collect the money within 50 days. The way we examine this slogan is by taking random samples of accounts closed out in the previous year. We believe those historical data are good benchmark to make some adjustment to our slogan. Our calculation shows that our slogan is not completely inappropriate yet some adjustments need to be made to make it better. Based on our analysis, the slogan is also not a good fit if we do not exercise the amount of money we collect. Due to all these, we recommend to create some restriction to our slogan that can give more assurance for our customers.

Getting into the details, we have found out several noteworthy informations from our research that become the basis of our recommendation. First and foremost, we find that both individual and business account have a linear relationship within the group. Despite of this fact, they both do not share the same correlation. In the business account, for each additional $100 it takes approximately 17 days less to collect the money while for individual account with that same additional, it require 16 days more to collect the money. As they both have linear relationship, the number of days needed to collect extra money will continue to decrease for business while to increase for the individual account. The accuracy of the data being explained by our analysis is also high, reaching 97% and 93% for both business and individual respectively that makes us very confidence with our recommendation.

It can be clearly concluded that the current slogan will never satisfy both situations as both accounts are moving in two different directions. For this reason, we have made some restriction in our recommendation. We decided to still include 50 days in our slogan since this is what customers have known about us. Our adjustment will put restrictions on both business and individual accounts. For business we will guarantee to collect the money within 50 days for accounts over 300 dollars. For individual accounts we will guarantee to collect the money within 50 days for accounts with less than 280 dollars. the restrictions for both of these accounts can be included in the fine print. This adjustment will allow the company to keep with the slogan but also ensure we are making a profit.