...Marketing Research Take Home Final Examination Name: Ma. Cristina Abella Course/Year: BSBA-MM 3 Case 1. Kendalures Requirement: Design the questionnaire for the fishermen who will use the lures. Develop a set of 20 questions maximum. The questions should be a variation among open-ended and closed-ended questions (i.e. dichotomous, multiple responses (with rating scales if appropriate)). The questionnaire should be formatted that is inclusive of all the prescribed parts of a marketing research questionnaire starting with opening comments that should be verbalized when approaching fishermen who are launching their boats. (35 points) RESEARCH QUESTIONNAIRE Thank you for your help with our research. The following questions serve as a guide to collect information as you test our exciting new product. We are very interested in your experience and your opinions. At the end of these, please feel free to add your own comments. We realize there may be no definitive answers to any of these questions, but as an experienced fisherman, you have a very good general idea. We are looking more for trends and opinions based on your expertise. 1. What time of day were you fishing? Before 6:00 am 12:00pm – 4:00 pm 6:00 am - 8:00 am 4:00 pm – 6:00 pm 8:00 am - 10:00 am 6:00 pm – 8:00 pm 10:00 am – 12:00 pm After 8:00 pm 2. What would you pay for something that increased your catch 300-800%? Would you pay P500.00? Would you pay...
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...Data Collection Data Collection Ballard Integrated Managed Services Inc. (BMIS) located in New York city is a nationwide organization that specializes in providing services such as housekeeping and foodservices to 22 of Fortunes top 100 companies. Their clientele also consists of over 100 firms, 16 major universities, 14 medical centers, as well as 3 regional airports. BMIS is broken down into three divisions’ hospitality, food service, and physical plant maintenance, it also employees both full and part time workers. Recently, within the past four months general manger Barbara Tucker has noticed the turnover rate within her three divisions has reached over 64% annually as compared to the average rate between 55%and 60% (University of Phoenix, 2011, BIMS, Inc. Part I). The company moral at BMIS has reached an all time low and management has not improved its relationship with employee’s .Could this be one of the reason behind the increasing turnover rate? There has also been an increased usage of paid time off (PTO). The purpose of this research analysis is to find a solution to the increasing turnover rate as well as help improve company moral and get divisions at BMIS back on track. Instrument Design The data collection instrument used in this analysis was a survey. A survey can be defined as a tool used to collect information by asking questions recording responses on individual opinions and attitudes. BMIS administered a survey to allow...
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...Descriptive and Inferential Statistics Presentation Tony Roberson, Amani Wilson, Deandra Cobb, and Lysa Satterwhite PSY 315 November 11, 2013 Melinda Waife Descriptive and Inferential Statistics Presentation Click on link below to review Team D’s presentation. http://prezi.com/sz-i9ukpbarl/?utm_campaign=share&utm_medium=copy Tony’s Presentation Speaker Notes: Introduction: Please review Prezi Source: Flickr User "unity_creative" To understand the simple difference between descriptive and inferential statistics, all you need to remember is that descriptive statistics summarize your current dataset and inferential statistics aim to draw conclusions about an additional population outside of proposed data (eCaro, 2003). Deandra Statistics in Psychology and its function cannot be taken lightly. The importance ofthe development of psychology would not have been realized if statistics did not play such a crucial role. Important components such as inferential statistics and interactions are dynamic in the study of associations, and affiliations that are essential in psychology.Statistic is the exact phenomenon of nature and it helps in providing a better understanding. Statistics helps in the effectiveness and planning of statistical analysis in any field of study. Furthermore, helps in applicable quantitative data and in presenting complex data in a suitable level, diagrammatic and graphic form for a clear comprehension of the data. Amani Wilson Speaker Notes...
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...Using a spot the difference puzzle to find out whether being a lark or an owl affects your alertness in the morning or the evening. Results were then tested on significance using the Wilcoxon T test to decide whether the results found were reliable, or just down to chance. In theory, a lark should be more alert in the morning than in the evening compared to an owl who would be more alert in the evening. To test thins the participants were given two spot the difference puzzles and had to complete one in the morning and one in the evening. This in using the repeated measures method. This was tested on 49 participants who completed an MEQ (morning evening questionnaire) particapnats were tested in their homes at set times and given 1 minute to complete the spot the difference puzzles. Results were then tested on significance using the Wilcoxon T test to decide whether the results found were reliable, or just down to chance. Introduction The aim of the investigation was to find out the answer to the question ‘are people more alert at their preferred time of day?’ To test this, the procedures were based on the theory that A lark should be more alert in the morning and so should be able to score higher in the morning than the evening and an owl should be more alert in the evening than the morning therefore scoring higher than the larks in the evening. This hypothesis is a One-tailed Hypothesis because it is directional, these are the 4 possible hypothesis that can be tested...
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...Statistics in Psychology Team B April 5, 2014 PSY/315 Nancy Walker Many people find the topic of statistics to be very difficult and a world of confusion. If asked, most would simplify statistics to being a breakdown of information using those colorful charts and graphs. This paper will give a brief introduction into the world of statistics by examining the differences between descriptive and inferential statistics, as well as, introduce some key terms that are frequently used. It will also describe the functions of statistics and describe how they are applied in the field of psychology. Having a better understanding of the various statistical functions and definitions, we will have a better opportunity at providing examples and prove that statistics is more than just colorful charts and graphs. Statistics is where a large amount of data is put together in a format that allows the viewer to understand it better. Whenever choosing an experiment that results in statistics, one would start with a hypothesis, or idea. This gives the entire process a purpose. The function of statistics appears for various reasons. When there is a large amount of data, it organizes it so that a viewer and/or a presenter can comprehend or present it easier. A way that it is organized is through charts and graphs, which shows the clarity. Another function is to show comparisons between two or more clumps of data. Statistics helps in forecasting trends and tendencies. Statistical techniques...
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...Descriptive and Inferential Statistics PSY/315 Statistical Reasoning in Psychology September 21, 2013 Dr. Nancy Walker Descriptive and Inferential Statistics Statistics is “a branch of mathematics that focuses on the organization, analysis, and interpretation of a group of numbers” (Aron, Aron, & Coups, 2009, p. 2). However, just the mention of statistics makes people nervous, although when properly understood, many of the questions statistics tries to answer are very provocative and challenging. Statistics are a collection of information and, data that helps test the theory something is happening or will happen again. The functions of statistics are there to help researchers have a better understanding of a phenomenon. Statistics can be used when looking for the truth, if you have ever had a hunch about something, was it confirmed? Yes the hunch was confirmed. Statistics help researchers with data by using math and working with a group of numbers. Statistics studies variables, characteristics that have different values, values, possible number that a score can have, and score one person value of a variable (Aron, Aron, & Coups, 2009). Descriptive and inferential statistics are to evaluate results and enable one to make a conclusion. Descriptive statistics are a way to describe data (Laird Statistics, 2013), as well as to “summarize and describe a group of numbers from a research study,” whereas, inferential statistics are used to “draw conclusions and...
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...box plot and dot plot charts it shows that employees are 2% satisfied with how they are receiving a response for the request for the desire shift fulfilled using the dotplot chart. Using the box chart plot the count is at 78, the mean at 2.81, the sample is 1.41, and the final sample is 1.98. The first quarter using the box plot is 2.00, and the mean is 3.00, while the 3rd quarter is at 4.00, the interquarter is 2.00, with the final category of the mode at 2.00 using the descriptive statistics to final the results for the box plot. This is also used with the frequency distribution- Quantitative and shows the frequency at 78 and the percentage at 100.0. Also using the histogram to find the results at a percentage of 25% are satisfied with the request for the desired shift was fulfilled, the highest point at 2 on the histogram chart. Question four is how many sick days in the past month? The boxplot shows this at a different point than question threes mark as it is lower and using the descriptive statistics shows the count at 78, the mean at 2.77 and the sample at 1.51 and the sample at 2.28. The highest point on the dotplot is at 2 and using the frequency distribution to find the employees have a 100% of how many sick days in the past month. Using other methods to determine that the employees are near 30% using the histogram, and the frequency polygon with how many sick days in the past...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Other Topics Uses of Statistical Data In: Other Topics Uses of Statistical Data Uses of Statistical Information Darryl Lowery Statistical Applications/HCS438 February 28, 2012 Julieanne Hessler, RN MSN, MBA Introduction Statistics are used in every phase in the delivery of health care. This is particularly true as it relates to the cost of providing health care services (Eaton, 2006). At Mercy Medical Center, not unlike any other health care facility, the use of statistics is pervasive throughout the organization. First and foremost Mercy uses statistics to develop and maintain its financial imperatives (Minnis, 2008). Simply stated if actual cost of providing health care services exceeds the revenue generated the organization will have difficulty keeping its doors open. This paper will discuss examples of descriptive and inferential statistics in use at Mercy Medical Center. Also discussed will be how data at nominal, ordinal, interval, and ratio levels of measurement are used within the organization. Finally, the advantages of accurate interpretation of statistical data and improved decision making within the organization will be discussed. Descriptive Statistics An example of a descriptive statistic used at Mercy Medical Center is time spent by the Emergency...
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...indicated and who measured date or obtained medical record report, it is very pertinent to know who obtained the data report and its preciseness and correctness of information is important. QUANTATIVE ANALYSIS Ickovics et al 2003 utilize both descriptive and inferential statistics to scrutinize the data, the reason for the study was to evaluate the difference among the two groups, for the inferential statistics the McNemar test was used, which was suitable for the degree of enquiry due to the matched group, the Cohort design was also implemented as they intended to quantify between groups. Also as relates to the variables outcome. (Polit & Beck 2008). The paired T test was also proper for the study due to the fact its purpose is to test the differences among the two groups that are either paired or matched on the essence of the characteristics. The F test was also implemented, it occurs as the test used when apply multiple linear regression as this F statistics has been utilized while stipulating the influence between birth weight and preterm delivery (p1054). The purpose of linear regression is to describe the amount of the outcome variable is distinct to the independent variable (Burns & Groove, 2007) Descriptive statistics were used by the author to relate the dispensing of the statistical data among topics such as age, race, and parity, they also possess illustrative analysis to explain the issues of statistical variables among the distributing of outcomes variables...
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...Final Exam PSY 325: Statistics for the Behavioral and Social Sciences Download 100% accurate A++ and most economical answer from here http://www.homeworkmarket.com/content/need-urgent-5173933-2 http://www.homeworkmarket.com/content/need-urgent-5173933-2 Essay 1 A group of researchers conducted an experiment to determine which vaccine is more effective for preventing getting the flu. They tested two different types of vaccines: a shot and a nasal spray. To test the effectiveness, 1000 participants were randomly selected with 500 people getting the shot and 500 the nasal spray. Of the 500 people were treated with the shot, 80 developed the flu and 420 did not. Of the people who were treated with the nasal spray, 120 people developed the flu and 380 did not. The level of significance was set at .05. The proportion of people who were treated with the shot who developed the flu = .16, and the proportion of the people who were treated with the nasal spray was .24. The calculated p value = .0008. For this essay, describe the statistical approaches (e.g., identify the hypotheses and research methods) used in this excerpt from a research study. Interpret the statistical results and examine the limitations of the statistical methods. Finally, evaluate the research study as a whole and apply what you have learned about hypothesis testing and inferential statistics by discussing how you might conduct a follow-up study. Your essay must address the following points: • Describe the...
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...Statistics: Highly Informative Latosha Greer BUS308: Statistics for Managers Instructor Hayes June 1, 2014 In this essay I am aim to discuss the differences between descriptive statistics and Inferential statistics and the reasons why we use them. I will also discuss hypothesis development and testing, when to select the appropriate statistical test, and how to evaluating statistical results. In this class I learned the difference between descriptive statistics and inferential statistics. We use descriptive statistics to measure and analysis data. There are a number of reasons why we use Descriptive statistics. We use it, because Descriptive statistics numerical summaries measure the central tendency of a data set, it can include graphical summaries that show the spread of the data, and they provide simple summaries about the sample that help interpret and analyze data. First, there are a number of reasons why we use descriptive statistics we use it because descriptive statistics numerical summaries that either measure the central tendency of a data set. In business therefore descriptive statistics helps in making conclusions about various issues and therefore helps in making decision. Description statistics is the first step in analyzing data before making inferences of data, therefore it is important in analyzing any data collected that will help in describing the characteristics of data collected. There are three measurements that we tend to use. One measurement...
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...Statistics in Business QNT/351 Statistics in business The purpose of this essay is to examine the purpose of statistics in business. Our text, Lind (2011) defines statistics as “The science of collecting, organizing, presenting, analyzing, and interpreting data to assist in making more effective decisions” (p.5). Types and levels of statistics There are two major types of statistics, descriptive and inferential. Descriptive statistics is defined by Lind (2011) as “methods of organizing, summarizing, and presenting data in an informative way” (p.6). An example of descriptive statistics would be a high school report showing that it had 300 graduates in 1990 and 450 graduates on 1991. The information that they provided described the amount of graduates that they had for each year. Inferential statistics is defined by Lind (2011) as “the methods used to estimate a property of a population on the basis of a sample” (p.7). If the same high school sent out a report showing the graduate numbers for 1999- the present to estimate the number of graduates that they would have for this school year, those statistics would be inferential because they are used to estimate future outcomes. There are four levels of statistical data: nominal, ordinal, interval and ratio. The nominal level deals with qualitative variables such as colors and blood types that can only be counted and classified. Ordinal data measurement is a variable rating system that ranks data according...
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...Unit 1 - Fundamentals of Statistics Patricia Schneider American InterContinental University Abstract This paper is about the difference between qualitative data and quantitative data. If also will show how a qualitative data chart looks like and how the information is retrieved, it shows what type of information is put in a quantitative chart and how it is also retrieved. What standard deviation and variance is? Why charts and graphs are important tool for communicating facts and figures? Introduction The data that I chose for the qualitative data was the gender, and the quantitative data that I chose was the intrinsic. In this essay you will learn what the differences between qualitative data and quantitative data is? Why graphs and charts are so important in businesses and why they are used in communicating the facts? Chosen Variables The data that I have chosen is the gender and the intrinsic. The gender is qualitative data and the intrinsic is the quantitative data. Difference in variable types The difference between qualitative and quantitative variables is the qualitative has no value or is just a label where the quantitative has a value. The qualitative is a label there is no value of information to be measured. Qualitative is a non numerical measurement on a set of people or objects (Segal, 2011). Quantitative is numerical measurement for a set of people or objects (Segal, 2011). Descriptive statistics: Qualitative variable | | Qualitative by Gender...
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...specific subject related queries. It is defined as a tutoring practice, which provides support to the students in solving particular subject related queries. Apart from this, this makes the learning process easy for the students through providing ready to learn or tailor made notes and helps in solving specific subject problems. Basically, academic assistance is the new method of tutoring by a large number of institutions to facilitate the students in their studies. Academic assistance encompasses all types of subjects from English to Management. In the academic content development, a number of subjects such as business studies, marketing, accounting and financial management, operations management, qualitative techniques, history, science, statistics, dissertation and its proposal development, human resources and organizational behaviour are covered. In pertinent to the given subjects, academic assistance is a kind of help provided to the students in developing particular topic related subjects content. Academic assistance is not only limited to provide a notes specific to subjects, but also it covers a full helps in completing the project steps such as authentic data collection and then presentation. As a service provider, we are providing academic assistance to all grades of students including school, college and Phd students. Our professional subject writers provide you a tailor made content and helps pertinent to the subject query. Accounting can be explained as the recording...
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...Unit 1 - Fundamentals of Statistics Kathtrina Brazell American InterContinental University October 12, 2014 Abstract The purpose of this essay is to examine two of the nine sections of data and include all data points listed in the column for the variable. All of these items will be used to combine into one comprehensive report. Introduction In this assignment I will one section of qualitative data (choose either Gender or Position) one section of quantitative data (choose either Intrinsic or Extrinsic) and provide data. In each section the data will be indentified and the reason for the selection will be stated. Charts and graphs will be provided. An explanation of the importance of charts and graphs will be stated. Chosen Variables The variables that I chose to analyze are gender for my qualitative variable and Intrinsic for my quantitative variable. Difference in variable types “Qualitative data are no numerical measurements of characteristics, such as hair color or the charge of electron. Quantitative data are numerical measurements like weight, height, and age. The two data types need to be handled differently because qualitative characteristics don't have clear mathematical relationships to one another.” (Elementary Statistics) Descriptive statistics: Qualitative variable |Position |Tenure |Job Satisfaction |Intrinsic | |1 |3 |4.9 |6.4 | |1 ...
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