...Statoil’s IT Step – Distributing the Technology The objective is to increase Statoil’s productivity and profits through technology and innovation. In this case mid and top level management should feel responsible for the overall outcome of the objective. Statoil’s IT step program is major initiative by management to increase knowledge of information technology and their ability to use that technology to personal and business advantage in the future (Andersen, 1998-2000). The success of the implementation of this program will ultimately affect the all employees. Statoil a Norwegian is an oil company that has 15,000 employees that has an international presence. Distribution is mainly in the North Sea and their activities are all upstream and downstream oil exploration. Einar Eng wants to take the IT Step so he can increase the employee's knowledge of information technology thus having the ability to have a better business advantage for the future. The situation that Einar Eng is currently in is that there is decreasing birth rates, a tight labor market, and high employee cost. Going forward with the IT step can help productivity through technology and innovation rather than put more towards leadership. The IT step initiative consists of the distribution of a PC with free Internet connection. Only employees will receive this offer and no contractors. The root problem in this case is how Statoil’s should incorporate the IT Step initiative into their company. Due to high employee...
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...Statoil’s IT Step – distributing the technology Statoil Fuel and Retail, in this case, refers to the Norwegian state’s oil company which has approximately 17,500 employees. The company’s main activities involve upstream and downstream oil exploration, it also produces and distributes oil mainly in the North Sea. Statoil Fuel & Retail's other products include stationary energy, marine fuel, aviation fuel, lubricants and chemicals. Statoil Fuel and Retail employs approximately 17,500 individuals; including individuals employed at Statoil Fuel & Retail’s retail sites across Europe, in its corporate headquarters, its eight regional headquarters and its terminals and depots. With Oil prices currently dropping below $30 a barrel, today companies like Statoil are now considerably worse off than they were in the darkest hours in their entire history. As oil prices continue to fall there is a global tendency for companies, especially in the oil industry, to prioritize for short-term earning rather than long term value creation. From the case, we find the management under the leadership of Einar Eng who understood that the company needed to take steps to enhance the expertise and tenure of valuable human resources to better position his company for the future. Mr. Eng thought of a recommendation to steer the committee to information technology (IT) which stands to be a major initiative of boosting the employees’ knowledge of IT and their ability to use the technology especially...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsens or...
Words: 25058 - Pages: 101
...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant...
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...Upstream Downstream Upstream Africa • Algeria – Development • Cameroon – Development • Egypt – Exploration, Development, Production & LNG • Mauritania – Exploration, Development & Production • Mozambique – Exploration • Republic of South Sudan – Exploration, Development & Production • Republic of Sudan – Exploration, Development & Production • Chad – Development & Production Asia Pacific • Australia – Exploration, Development, Production & LNG • Brunei – Exploration • China – Exploration & Development • Indonesia – Exploration, Development & Production • Malaysia – Exploration, Development, Production, LNG & Trading, Technology & Engineering Services • Malaysia-Thailand Joint Development Area – Development & Production, Technology & Engineering Services • Myanmar – Exploration, Development & Production • South Korea – Technology & Engineering Services...
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