SD’H Hospitality Lecture Series: Guest Speaker: Mr. Edmund Chua Former STB Assistant Chief Executive

School D’Hospitality launched the first of her SD’H Lecture Series on 31st May 2012. Keeping with the institution’s mission to “inspire and develop future leaders and professionals for the hospitality business,” the lecture series was launched with the objectives of helping our students stay current to industry trends and development as well as encourage our students to develop critical thinking and practical application through the provision of a platform for interactive questions and discussions on hospitality related topics.

The Branding and Shaping of a Nation’s Tourism: Singapore

The Singapore Tourism Board (STB) is the country’s leading economic development agency in tourism, one of Singapore’s key service sectors. Known for forging partnerships, driving innovation and ensuring excellence, the Board champions tourism and builds it into a key economic driver for Singapore.

It was a red letter day for School D’Hospitality (SD’H) on the 31st May when special guest speaker, Former Assistant Chief Executive of the Singapore Tourism Board, Mr Edmund Chua gave an inspiring and informative lecture address with Q & A before some one hundred SD’H students. The topic was on “the Branding and Shaping of a Nation’s Tourism: Singapore.” It was a timely topic and indeed a treat for both our international and local students to learn how tourism in Singapore has evolved from good to best in the Asia Pacific Region over the past decades.

Mr. Chua, who had been awarded in 2005 the Public Administration Medal (Silver) by His Excellency, the President of Singapore, eloquently shared the exciting years he had with STB. Among his accomplishments were his active involvement in the loan of a pair of pandas by China to Singapore;