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Steamboat Case

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| Steamboat Ski & Resort Corporation | Analysis | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |

Strengths * Very good brand image as one of the premier ski resorts in North America * Strong marketing with innovative ideas which later become norms in the ski industry * Very good infrastructure in their ski resort in terms of skiing activities even when compared to rivals * Good backing of parent company who wants SSRC to become ‘number one’ * Good deals struck with airlines | Weaknesses * Inferior quality lodging arrangements * Could not target upscale corporations due to lower level image then Aspen & Vail Beaver Creek * Accommodation not enough to satisfy demand, losing out opportunity cost * Customer satisfaction not up to par with what KIC their owners would like * Conservative owners who do not like very radical changes in their operating system or capital expenditures | Opportunities * Expand summer activities to increase revenue * Denver International Airport opening soon would do wonders for their business if the right marketing moves are taken * Upgrading their own lodging arrangements would make them capable of reaching more chic markets * Marketing expenses should be increased to not only reach American markets but more focus on International markets as well * Use celebrity ploys like other ski resorts to attract new customers, use their resort as movie shooting locations which would provide not only more revenue but would grant free advertising worldwide * Some very good alternatives to pursue thanks to their VP of Marketing, however the best one according to me would be to tweak the seasonal variance and implement the

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