...George L. Grody 408-6212 & 257-7818 (mobile) ggrody@nc.rr.com or george.grody@duke.edu Course Description: The course will investigate and discuss the theory and techniques used to market to the world’s different shoppers and consumers in both developing and industrialized economies and countries. You’ll gain an understanding of how to market to shoppers and consumers based on the varied insights of each target group. We’ll focus on the “Consumer is Boss” and understand how to influence them at the “First Moment of Truth” when the shopper makes a purchase decision and at the “Second Moment of Truth” when the brand is actually used and the consumer decides if it delivered against the brand promise. The course will include a team project to develop collaboration skills but also to gain deep insights into a specific target group and product. Class participation and discussion will be an important factor in class success. Course Objectives: Students will gain insights into: 1) the behaviors of the world’s consumers; 2) how those differences come about due to differing national, ethnic, cultural, and demographic influences; 3) how certain companies have succeeded and failed at addressing those differences; and 4) how to develop business and marketing strategies and plans to successfully address those differences. Course Materials: We will use a book “The Marketer’s Toolkit” which you can purchase from Harvard or Amazon (it’s cheaper on Amazon). All the other articles/cases...
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...Explain the utility of dimensions of national culture to an international manager. International University College, Dobrich, Bulgaria Cardiff Metropolitan University, UK International Business Management BA (Hons) International Business & Cultural Difference Assignment 1 Philippe Bergonzoli Bergonzoli.ph@gmail.com Content Introduction 2 Hofstede’s dimensions 2 1-The Power Distance Index 2 2-Individualism versus Collectivism 3 3-Masculinity versus Femininity 4 4-Uncertainty Avoidance Index 4 5-Long Term-Orientation versus Short Term Orientation 5 6-Indulgence versus Restraint 6 Comparison Overview 7 Others theories 7 Schwartz’s dimensions 7 Inglehart’s dimensions 9 GLOBE dimensions 10 Culture Measurement 10 Culturally endorsed implicit leadership (CLT) 11 Conclusion 12 References 13 Introduction The globalization has been the key which allowed the exchange and diversification of different culture. Nowadays, the proper understanding of cultural differences has become a daily matters for businesses because employees, products, services,… are located, are sold and bought across the world (Mirja Ivonen, Diane H. Sonnenwald, Maria Parma, Evelyn Poole-Kober, August 1998). The subject is not new and has been discussed and analyzed for the past four decades (Xiumei Shi, Jinying Wang, 2010). Geert Hofstede, a Dutch social psychologist and professor emeritus of organization anthropology and international management is one of the pioneer...
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...VENDOR PROFILE HCL Technologies — Vendor Profile Series for R&D/Product Engineering Services Mukesh Dialani IDC OPINION As HCL Technologies likes to put it, product engineering is in its DNA. Since inception of its group operations more than 30 years ago, the company has invested in creating technology products and offering engineering services to its customers. Until recently, its focus was to position itself as a "technology services provider." IDC believes that in order to scale revenue and utilize its assets more productively, the strategy has changed since the past five to six years to include other IT services offering. As a result, engineering and R&D services now contribute to approximately 26% of HCL Technologies' total revenue. IDC has made the following observations: ! It is commendable to note that revenue for R&D/product engineering services has risen by 40%, while head count has risen only by approximately 24%. This indicates that HCL is successfully optimizing the use of its resources. ! Among its various initiatives, its Global Risk Reward Partnership (GRRP) model is unique and does enable it to create differentiation. However, success of this partnership will be determined by analyzing customer adoption over the next 2–3 years. ! HCL Technologies has created a sound and robust ecosystem consisting of partnerships, alliances with educational institutions, and manpower certification. ! It has acquired more than 270 customers and its top 10 customers contribute...
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...| SUBJECT NAME : | Managing, leading, stewardship | | SUBJECT NUMBER : | 21937 | | Subject Co-ordinators lecturerstutors | Dr. Walter Jarvis Dr. Natalia Nikolova Dr. Stephen Wearing Management Discipline Group UTS B-School Dr. Walter Jarvis Dr. Natalia Nikolova tba | SUBJECT PRECIS An understanding of managing, leading and stewardship is foundational to the development of students as responsible and accountable leaders, managers, followers and stewards. This subject aims to prepare students to meet profession-like objectives and how to guide others to meet collective responsibility in morally challenging situations. To do so, the subject develops the concept of stewardship to help leaders to better understand how to promote and sustain the symbiotic integrity of business and society, i.e. where business serves society's needs for not just products and services but in ways that earn public trust and respect. The approach taken in the subject delivery and associated assignments is to encourage students to recognise the place of business in society and to cultivate a personal commitment toward earning and sustaining public trust in consideration of others in their business judgments and decision-making. SUBJECT PRECIS An understanding of managing, leading and stewardship is foundational to the development of students as responsible and accountable leaders, managers, followers and stewards. This subject aims to prepare students to meet profession-like...
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...167–179 www.elsevier.com/locate/solener Ensuring long term investment for large scale solar power stations: Hedging instruments for green power A. Radchik a,⇑, I. Skryabin b, J. Maisano c, A. Novikov d, T. Gazarian e Mathematics & Statistics, Faculty of Science, UTS and Director GTS Pty. Ltd., Suite 2, 16 Figtree Avenue, Randwick, NSW 2031, Australia b Centre for Sustainable Energy Systems, Australian National University, Canberra 2000, Australia c Energy Markets, TTA Pty. Ltd., Suite 12, L6, 321 Pitt St., Sydney, NSW 2000, Australia d School of Mathematics & Statistics, Faculty of Science, University of Technology Sydney (UTS), P.O. Box 123, Broadway, NSW 2007, Australia e School of Mathematics & Statistics, Faculty of Science, UTS, 1 Stella Vista Pl, Greenwich, NSW 2065, Australia Available online 29 March 2013 Communicated by: Associate Editor Frank Vignola a Abstract There is a general consensus that solar power is one of the cleanest energy technologies available. Nevertheless, investment in largescale Solar Power Generators (SPGs) is largely impeded by the intermittent nature of solar power. Since the electricity market has a critical responsibility to maintain the reliability of energy supply, the SPG can be registered only as the market semi-scheduled generator (AEMC, 2011). This option excludes the advantages of providing baseload supply, which in turn impedes efficient market contracting for SPGs. The existing approach relies on energy storage or co-generation facilities...
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...The Future of the Internet A Compendium of European Projects on ICT Research Supported by the EU 7th Framework Programme for RTD European Commission I nform ati on S oc i et y and M ed ia Europe Direct is a service to help you find answers to your questions about the European Union New freephone number * 00 800 6 7 8 9 10 11 Certain mobile telephone operators do not allow access to 00800 numbers or these calls may be billed. In certain cases, these calls may be chargeable from telephone boxes or hotels. «The views expressed are those of the authors and not necessarily those of the European Commission or any of its officials» A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server (http://www.europa.eu). Cataloguing data can be found at the end of this publication. ISBN 978-92-79-08008-1 © European Communities, 2008 Reproduction is authorised provided the source is acknowledged. Printed in Belgium PRINTED ON CHLORE FREE PAPER The Future of the Internet A Compendium of European Projects on ICT Research Supported by the EU 7th Framework Programme for RTD European Commission I nform ati on S oc i et y and M ed ia ••• 2 Preface 5 priorities identified by the Internet Governance Forum: openness, security, access, diversity and critical Internet resources. The use of the Internet in public policies will considerably grow in areas such as education, culture, health and e-government...
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...in: R.A. Meyers (ed.), Encyclopedia of Physical Science & Technology (3rd ed.), (Academic Press, New York, 2001). Cybernetics and Second-Order Cybernetics Francis Heylighen Free University of Brussels Cliff Joslyn Los Alamos National Laboratory Contents I. Historical Development of Cybernetics....................................................... 1 A. Origins..................................................................................... 1 B. Second Order Cybernetics............................................................ 2 C. Cybernetics Today...................................................................... 4 II. Relational Concepts................................................................................ 5 A. Distinctions and Relations........................................................... 5 B. Variety and Constraint ................................................................ 6 C. Entropy and Information.............................................................. 6 D. Modelling Dynamics .................................................................. 7 III. Circular Processes................................................................................... 8 A. Self-Application......................................................................... 8 B. Self-Organization ....................................................................... 9 C. Closure .....................................................................................
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...------------------------------------------------- Study on SAP Training Satisfaction of the Students ------------------------------------------------- A Research Paper Presented to The General Education and Accountancy Department In Partial Fulfillment of the Requirements for the Course in Research Submitted by: Ronel Katrina Kishia Marie Nyalyn Reymund Elmer Rennaly Ruby Angelica Mae Anne TABLE OF CONTENTS Title Page 1 Acknowledgment 2 Chapter I Introduction 4-7 Background of the study 8 Framework of the Study 9-11 Statement of the Problem 11-12 Significance 13 Scope and Delimitation 14 Definition of Terms 15 Chapter II Review of Related Literature 17-21 Chapter III Methodology 22-24 Chapter IV Presentation, Interpretation and Analysis of Data 25-32 Chapter V Summary of Findings, Conclusions and Recommendations 33-36 References 37-38 Appendices Appendix 1 Schedule of Expenses 39 Appendix 2 Letter of Approval 40-41 Appendix 3 Letter to Respondents 42 Appendix 4 Questionnaire 43-46 Curriculum Vitae 47-55 CHAPTER I Problem and Its Background INTRODUCTION Companies nowadays use systems that would help them streamline operations and improve their customers’ experience to enhance their competitive position and drive growth. By which the SAP or Systems, Applications...
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...General Electric General Electric Company | | Type | Public | Traded as | NYSE: GE [1]Dow Jones Industrial Average Component S&P 500 Component | Industry | Conglomerate | Founded | Schenectady, New York, U.S. (1892) | Founder(s) | Thomas Edison, Elihu Thomson, Charles Coffin, Edwin Houston | Headquarters | Fairfield, Connecticut, [2]U.S. | Area served | Worldwide | Key people | Jeffrey Immelt (Chairman & CEO) | Products | Appliances, aviation, consumer electronics, electrical distribution, electric motors, energy, entertainment, finance, gas, healthcare, lighting, locomotives, oil, software, water, weapons, wind turbines | Revenue | US$ 147.359 billion [3] (2012) | Operating income | US$ 17.406 billion [3] (2012) | Net income | US$ 13.641 billion [3] (2012) | Total assets | US$ 685.300 billion [3] (2012) | Total equity | US$ 123.000 billion [3] (2012) | Employees | 301,000 [3](2012) | Subsidiaries | GE Capital, GE Energy,GE Home & Business Solutions, GE Technology Infrastructure, GE Aviation NBCUniversal [4](49%) | Website | GE.com [5] | General Electric Company, or GE (NYSE: GE [1]), is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States.[2][6] The company operates through four segments: Energy...
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...VIEW Strategic Human Resource Management Taken from: Strategic Human Resource Management, Second Edition by Charles R. Greer Copyright © 2001, 1995 by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. ii Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–72690–6 BA 996748 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300 Boston, MA 02116 A Pearson Education Company iii iv Table of Contents SECTION ONE ................................................................. 1 An Investment Perspective and Human Resources .... 2 HUMAN RESOURCE INVESTMENT CONSIDERATIONS ...6 INVESTMENTS IN TRAINING AND DEVELOPMENT ..... 14 INVESTMENT PRACTICES FOR IMPROVED RETENTION ..................
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...The Big Book of Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6 Energizer: Hebrew Numerology ................................................................................... 6 Energizer: Brain Teaser ............................................................................................... 9 Energizer: Human Treasure Hunt............................................................................... 10 Energizer: Secret Hat Trick ........................................................................................ 11 Energizer: Accentuate the Positive............................................................................. 11 Energizer: Name Game.............................................................................................. 11 Energizer: Heart to Heart ........................................................................................... 11 Energizer: Guess my Body Language ........................................................................ 11 Energizer: How to Say Hello in Different Languages ................................................. 12 Energizer: Good Morning Game ................................................................................ 12 Service Value # 2 – Maintain A Professional Image ...................................................
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...HOW TO Prepare Your Curriculum Vitae Revised Edition Acy L. Jackson and C. Kathleen Geckeis Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-142626-4 The material in this eBook also appears in the print version of this title: 0-07-139044-8 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve...
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...throughout this difficult task; Next, I would like to take this opportunity to thank the people who generously spent time to enable me to complete successfully my dissertation with the best possible result: My family, who has supported me amazingly all these years, both financially and psychologically. Their love and support kept me going in difficult times. My boyfriend Tomasz for his patience and moral support during my hard times. All my friends met in Barcelona who made my stay wonderful and unforgettable: Bigola, Paride, Fabri, Gabri, Peruzzo, Vinci, Mattew, Ale, Arvin, Philip,… At last, I would like to thank my favorite Spanish friends: Fernando and Leire, who helped me to learn Spanish. INDEX CHAPTER 1 : INTRODUCTION CHAPTER 2 : PROJECT 2.1 DEFINITION 2.2 MOTIVATION CHAPTER 3: COMPETITIVE ADVANTAGE IN THE...
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...task; Next, I would like to take this opportunity to thank the people who generously spent time to enable me to complete successfully my dissertation with the best possible result: - My family, who has supported me amazingly all these years, both financially and psychologically. Their love and support kept me going in difficult times. - My boyfriend Tomasz for his patience and moral support during my hard times. - All my friends met in Barcelona who made my stay wonderful and unforgettable: Bigola, Paride, Fabri, Gabri, Peruzzo, Vinci, Mattew, Ale, Arvin, Philip,… At last, I would like to thank my favorite Spanish friends: Fernando and Leire, who helped me to learn Spanish. 2 INDEX CHAPTER 1 : INTRODUCTION Pag. 8 CHAPTER 2 : PROJECT 2.1 DEFINITION 9 2.2 MOTIVATION 9 CHAPTER...
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...International Relations Theory The new edition of International Relations Theory: A critical introduction introduces students to the main theories in international relations. It explains and analyzes each theory, allowing students to understand and critically engage with the myths and assumptions behind each theory. Key features of this textbook include: • discussion of all of the main theories: realism and (neo)realism, idealism and (neo)idealism, liberalism, constructivism, postmodernism, gender, and globalization two new chapters on the “clash of civilizations” and Hardt and Negri’s Empire innovative use of narratives from films that students will be familiar with: Lord of the Flies, Independence Day, Wag the Dog, Fatal Attraction, The Truman Show, East is East, and Memento an accessible and exciting writing style which is well-illustrated with boxed key concepts and guides to further reading. • • • This breakthrough textbook has been designed to unravel the complexities of international relations theory in a way that allows students a clearer idea of how the theories work and the myths that are associated with them. Cynthia Weber is Professor of International Studies at the University of Lancaster. She is the author of several books and numerous articles in the field of international relations. International Relations Theory A critical introduction Second edition Cynthia Weber First published 2001 by Routledge Second edition published 2005 by Routledge...
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