...Stella Artois Abstract This paper explores the communication benefits of building a “brand narrative’ and it will also talk about the best way to improve dialogue with the target audience of Stella Artois. I will also be writing about appreciating how marketing communications can help create meaning for consumers. At the end of the article, I will be talking about Jack Daniels and how its traditions and brewers’ art has been continued for over 100 years now. tella Artois: Reassuringly expensive wife beater The communication benefits of building a ‘brand narrative’ in the way Stella Artois has is now more consumers are involved and the brand’s “story “ is reinforced in all brand encounters. Building a brand narrative can evoke positive perceptions, differentiate and gain competitive advantage, enable faster introduction of new products, reinforce brand awareness and improve overall company and brand image and enhance trust. (Smith 2010, p. 6) Consumers feel that these products need to be part of their lives and that they need to have it. All advertising provokes some sort of story through the use of framing, characterization, cultural codes and the evocation of cultural expectations and stereotypes. (Smith 2010, p. 13) It is more important than ever for companies to be concerned on how to grab their customer’s attention and build a brand narrative through that attention. The brand is more meaningful when the consumers feel closer to the story of the brand....
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...to establish global name recognition, Interbrew began by acquiring and improving, not completely changing, a variety of already successful companies in growth markets rather than simply marketing their product. Focusing on improving pre-existing brands provided some security that the Belgian style beer wouldn’t see failure among countries and cultures that were familiar with certain beers and companies. As they grew, Interbrew paid close attention to trends in consumer price demands and global products, using them to direct company growth. 2. The choice to use Stella Artois as their flagship brand contributed to the success of Interbrew strongly because of the marketing strategy used to introduce it. Predicting increased global interest in beers with authentic and international foundations, Interbrew chose Stella Artois, over the less successful Labatt Blue, to present as a premium beer. The company introduced Stella Artois exclusively in key cities, focusing on popular places within these cities. The beer was advertised as a sophisticated European lager and was...
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...Sustainable Design Case Study on Fashion designer, Stella McCartney. • Stella McCartney would always touch on an element of a sustainable or eco collection in everything she did. • In her lingerie collection, she had a part of the collection that was organic, or with her Adidas collaboration again there were organic materials or recycled materials in the bags or shoes, and every part of her design at some stage comes into contact with that. • She wanted to isolate the collection and in itself make it completely sustainable .She stated she wanted to bring all those elements together and show the importance that it had within the brand. • The designer felt using conventional dyes was an efficient use of resources and had damaging consequences. Though she had to resort to using them in some of her collections she felt it was important to create high quality products for the consumer and not lose its desirability yet also try to be responsible in thinking how to source materials. • She usually sourced organic fabrics. • Some challenges she did face were playing by the rules and being limited. There were less colours, fabrics and different quality attributes she wasn't used to. • She agreed that "80 per cent of a product’s environmental impact is decided at the design stage". • She refrains from using fur or leather in her designs and she exemplified in the reason in the quote, "In the fashion world I think that most designers know fur is wrong. More and more of them also know about...
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...Abstract This paper explores the communication benefits of building a “brand narrative’ and it will also talk about the best way to improve dialogue with the target audience of Stella Artois. I will also be writing about appreciating how marketing communications can help create meaning for consumers. At the end of the article, I will be talking about Jack Daniels and how its traditions and brewers’ art has been continued for over 100 years now. tella Artois: Reassuringly expensive wife beater The communication benefits of building a ‘brand narrative’ in the way Stella Artois has is now more consumers are involved and the brand’s “story “ is reinforced in all brand encounters. Building a brand narrative can evoke positive perceptions, differentiate and gain competitive advantage, enable faster introduction of new products, reinforce brand awareness and improve overall company and brand image and enhance trust. (Smith 2010, p. 6) Consumers feel that these products need to be part of their lives and that they need to have it. All advertising provokes some sort of story through the use of framing, characterization, cultural codes and the evocation of cultural expectations and stereotypes. (Smith 2010, p. 13) It is more important than ever for companies to be concerned on how to grab their customer’s attention and build a brand narrative through that attention. The brand is more meaningful when the consumers feel closer to the story of the brand. I do think that...
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...Imagine this: racks emptied within 30 seconds and complete store sell-outs (bare shelves and naked mannequins) within 20 minutes. This craziness is the result of Stella McCartney’s collaboration with Target Australia. (Green, 2007). Prior to this, her only other collaboration was with H&M in Britain in 2005, which resulted in brawls at the cash register. (Hudson, 2007) On March 12, 2007, Stella McCartney’s limited edition 42-piece collection ranging in price from $29.99 to $199.99 debuted at 100 Target Australia stores. The collection featured a trench coat, tailored jacket and pants, shirts, a day dress, and an embroidered cocktail frock. (Oakley, 2007) . “This is about exposing more women to our label, “she said, referring to her objective with the Target collaboration. (Hudson, 2007) McCartney believes the Target collection would complement rather than dilute her luxury brand. Though skeptics, including myself, believe otherwise. Photo credits: SassyBella.com Granted, the general public (middle class) was able to afford a Stella McCartney piece. However, I feel that three factors contributed to a (short-term) dilution of the brand: the hype, the experience, and the fit. First, the hype… Given the timeframe (approx. 3 mos.) between the initial announcement of the collaboration and the launch, the consumer’s expectation of the brand was heightened. Placing myself in the Australian’s shoes, I would be reviewing all of McCartney’s prior (or current) collections...
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...To begin with, Astrophel and Stella is composed of a collection of sonnets written by Sir Philip Sidney during the late 1500s. In these sonnets, Astrophel expresses his love for Stella, but it’s mentioned that Stella does not return his feelings. Furthermore, in sonnet 7, Astrophel repeatedly mentions multiple times how beautiful Stella’s eyes are such as “In color black why wrapped she beams so bright?” Throughout the short sonnet, Astrophel asks himself various rhetorical questions related to Stella’s black eyes. Eventually, at the end of the sonnet Astrophel realized the reason Stella’s eyes were black was because he could not have her. Moreover, in sonnet 39, Astrophel talks about how he can find relief only when he sleeps because it’s...
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...love presented in Astrophel and Stella? In Astrophel and Stella love is presented in various ways, within sonnet 1 love is presented as passionate as well as unrequited. As Astrophel is expressing his love for Stella but she is not taking any notice. Astrophel is trying to get Stella to notice him through his poetry, he hopes that the poetry will visualise Astrophels affection for Stella and therefore make them both fall in love.” Loving in truth, and fain in verse my love to show, that she (dear She) might take some pleasure of my pain” here Astrophel explains how he is writing these sonnets so that he can try to get the attention of Stella. Astrophel demonstrates how eager he is by using the word “fain”, this shows the reader that Astrophel Is clearly passionate with his lover for Stella as he cannot wait to show her. As well as this, Astrophel has used lists to express his desperation for Stella. The list used in sonnet 1 again demonstrate Astrophels desperation for Stella. At the end of sonnet 1 astrophel tells the reader how passionate his love is as he says “look in thy heart and write.” Astrophel tells the reader that he feels to get the attention of Stella all he need to do is look in to his heart as he feels that his heart will describe his true love for Stella. however later in the later sonnet 39 we see that Astrophel is battling between in his heart and his mind which might be why he has not been able to get the attention of Stella yet. In sonnet 39 Astrophel tells...
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...Executive Summary Stella and Dot is one of the Inc 500 companies that lead in sales for selling premier jewelry. With a signature line of innovative, premium and affordable jewelry, Stella and Dot targets consumers of all ages and backgrounds. Stella and Dot has reinvented the jewelry shopping experience for individuals, groups of friends and families, by selling high quality jewelry at a reasonable price, while being in the comfort of someone’s home. Stella and Dot are known for their home networking technique, in which consumers are able to work as an independent sales representative, selling their favorite jewelry. Our marketing plan will design a product strategy, marketing goals, competitive analysis and different tactics that we will use as a company to achieve a more profitable goal for the upcoming years. With this new marketing plan, we will lay out our budget for the next year to ensure we are utilizing our marketing budget in the best way possible for Stella and Dot. Situational Analysis Stella and Dot is known for their high end, yet very reasonably priced fashion jewelry at home shows. Stella and Dot cliental is primarily woman, since all of Stella and Dot’s jewelry and accessories are for women’s fashion. Stella and Dot have a price range that is reasonable for the working adult that enjoys high quality fashion at a lower cost than shopping at an expensive boutique or store. In today’s business world, finding out who a targeted customer is for a product...
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...39 Levetts Lane Bodiam New Orleans TN37 7AZ To my beautiful sister Blanche, I know you're probably wondering about how i am doing, as i am always thinking about you to. But i must say life in New Orleans is better than it has ever been. Oh honey, i met this lovely guy named Stanley and i definitely knew it was love at first sight, when i laid my eyes on him. And guess what? YES! We got married. Oh my sweet, sweet blanche, i wish you could of been there. It was the best day of my life. Oh how i cant wait to see you again. You really need to see new orleans its the most beautiful place ever walking threw the fields on a summers day while the beautiful orchid flowers tickle your toesd, it is the best feeling ever. You will love it, absolutely love it. Oh my, i could go on and on but enough about me! How have you been? How is life like in Laurel Mississippi? What about the house? Your teaching career? Everyone in our family knew you had the brains as well as the looks, so come on, spell the beans! Oh blanche i must ask, have you found your mystery lover yet? With looks like a goddest all the guys should be falling to their knees, crawling at your feet. I bet you've gone way more pretier than you was before. You were always the cute, pretty, princess, wasnt you. Haha! I havent see that beautiful face of yours in a very long time, so when is it that you'e coming to see me? When are you coming to see New Orleans? Well mind you, musy be really busy with all that teaching...
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...Kowalski. Stella Kowalski abandons her aristocratic upbringings to live in unholy matrimony with Stanley Kowalski in the slums of New Orleans. Perhaps Stella’s lack of independence from her pampered past is the driving force within her marriage because Stella cannot survive the real world without Stanley. On the other hand, Stella and Stanley’s marriage could simply be built on a foundation of sexual desire. Their sexual relationship with one another is the most important aspect of the Kowalski’s relationship. The fact that Stella has declared her attraction to Stanley’s sexual aggression and the knowledge that Stanley’s violent aggression undertones sexuality leads the readers to believe that the latter statement suits the Kowalski’s marriage best. Therefore, it can be reasoned that the driving force within Stella’s marriage to Stanley Kowlaski is not Stella’s dependence upon her husband, but rather Stella and Stanley’s carnal desire for one another....
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...Stella McCartney -Stella McCartney was born on the 13th of September 1971 in London, England. -Stella is a English fashion designer, who is the daughter of Paul McCartney a former Beatles member, and her mother is Linda McCartney who is a American photographer and animal rights advisest. -As a young girl Stella traveled the world with her parents along with her siblings, half sister heather, older sister Mary and younger brother James. -While at school Stella was a victim of bullying, as well as being a bully herself. -Stella became interested in designing clothes at a young age, at age 13 Stella designed her own jacket. -3 years later Stella was working with Christian Lacroxi on his first fashion design collection. -Stella studied her foundation at a college of design and communication, and then moved on to fashion design at a college of art and design. -Her later work was modeled by friends and super models for free at the graduation runway show, the collection was shown into a song by her famous father and made front page news, the whole collection was sold to a London boutique. -in 1998 Stella designed her sisters marys wedding dress for her wedding to Alister Donald a tv producer.[pic] -As a lifelong vegetarian Stella does not use any leather or fur in her designs, she supports PETA. Some of her work designs have text that elaborates on her “no animal policy” for example on of her Adidas jackets says on the sleeves “suitable for sporty vegetarians...
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...importance of each character's actions in order to create a masterpiece that consumes you instantly. Feminism is the most prominent literary criticism within A Streetcar Named Desire. Patriarchy is seen repeatedly in almost all of the interactions Stanley has with his wife Stella and her sister Blanche. In scene two of the play Stella doesn’t want Blanche around when Stanley has his poker night so she tells Stanley, “I'm taking Blanche to Galatoire's for supper and then to a show, because it's your pok'r night.” (Williams 32) and he replies, “How about my supper, huh? I'm not going to no Galatoire's for supper!” (Williams 32) to her. This portrays feminism because Stella knows that Blanche would call...
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...Risk Management 2301 Stella Liebeck VS McDonalds This case involves two parties; McDonalds and Stella Liebeck, a 79-year-old female, was sitting in the passenger seat of her grandson’s car having just purchased a cup of McDonald’s coffee. After her grandson stopped the car, she tried to hold the cup securely between her knees while removing the lid. However, the cup tipped over, spilling boiling hot coffee onto her legs. She received third-degree burns on over 16 percent of her body, this required eight days of hospital care, whirlpool treatment for debridement of her wounds, skin grafting, scarring, and disability for more than two years. Despite these horrifically extensive injuries, she asked McDonald’s to settle her hospital bills of $20,000. However, McDonald’s refused to settle, they offered her a mere fraction of the required $20,000. McDonalds offered $800. The jury awarded Liebeck $200,000 in compensatory damages, which was reduced to $160,000 because the jury found Liebeck to be twenty percent at fault and $2.7 million in punitive damages for McDonald’s callous conduct. (The judge was referring to the fact that; McDonald's revenue from coffee sales is in excess of $1.3 million a day.) The trial judge reduced the punitive damages to $480,000. Subsequently, the parties entered a post-verdict settlement. The case went on to be considered a frivolous lawsuit, which means the practice of starting or carrying on lawsuits that, due to their lack of legal merit,...
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...Consumer Behavior July 28, 2013 In economic activity transportation has an important role. Transportation systems are needed to support mobilization, communication, and information technology. The industry is a capital-intensive and labor-intensive which requires the needs for large sums of money for investing planes and industry tools needed for human power for operation. Development of flights is currently indicating levels of competition between brands that’s getting high, also the support by competing aviation business behavior which competes in services through variety of products offering promotions, innovations, and creativity that is packed for the strategy of passengers service with the expectation of passengers will be loyal to certain brands. Secondly, the products characteristics of products relatively homogeneous a little difference between flights to one another including the number of alternative option brands giving flexibility to customers to choose and comparing and supporting customers to switch to other brands. Loyalty shows international flight passengers strength in cognitive including strong intention to recommend others to use certain flights airlines. Singapore is renowned to successful strategic airport brand. Recreation and relaxation goes hand in hand. Catching a movie, playing Xbox games or watching cable television on a plasma LCD are all done on Singapore airlines. Also themed gardens with indoor to outdoor sun are also included. Winning...
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...Male and Female Report 1 - Male or Female 30 | | | | | | |6| | | | | | | | | | | |3| | | | | | | | | | | |.| | | | | | | | | | | |4| | | | | | | | | | | |%| | | | | [In green are displayed Male and in Red Female] Among the 82 people interviewed the 63,4% were females that preferred beer to other alcoholic beverages such as liquors whiskey vodka. In the second bar in clearly shown that men prefer to drink also other types of alcohol 2 - In the Chart below people, male and females that accepted to interviewed for 2 minutes were between 25 an 44 years old, lovers of bears and without kids , are people interviewed at the exit of their shopping in front of Malls and stores in Neighborhood of Gatineau and in Kanata 3 - Age Group? 1 of 20 17...
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