Noble Consulting is a consulting firm that acts as a bridge between Italian firms and the Chinese market. Frank Chan, the co-founder of Noble Consulting, is known for his quick delivery, experience, and reliable services, and thus captivated Salema. However, that reputation can easily change. Stephen Zhang, an entry level project manager, who has an important role in the Salema project, was offered a better position with a former division manager, based on the contingency that he accepts the offer by the following week. Recognizing the consequences and benefits, Zhang is torn between individual gain and responsibilities as a Noble employee. The following will evaluate the ethical issues and alternatives for this case.
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Stephen Zhang is a graduate from Beijing’s University of International
