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Steps for Developing Ibs

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THE DEVELOPMENT OF AN INTERNATIONAL BUSINESS STRATEGY

International Market & Investment Surveyors

DeRuiter Consultancy

A STEP-BY-STEP APPROACH TO DEVELOPING A BUSINESS STRATEGY FOR INTERNATIONAL GROWTH

We at DeRuiter Consultancy have formulated an efficient and cost effective step-by-step approach to developing an international business strategy. Its focus is on penetrating foreign markets and its development process involves structured meetings with the top management of a company. The strategy determines the optimum mix of direct exports, foreign investment, cooperation through outsourcing, licensing, co-production, joint venture, acquisition or merger with regard to selected target markets. This brochure informs you of our approach.

DeRuiter Consultancy: The Development of an International Business Strategy

2

IN WHICH DEVELOPMENT PHASE IS YOUR COMPANY ?
Few opportunities for exports

Active export marketing from home country

Limited foreign investment

Major dependence on international business

Multinational : no distinction between home and export markets

WHY GO INTERNATIONAL?
Global competition will increase. The European Union, notwithstanding the obstacles will more and more become a single market and notwithstanding cultural differences dominating for a long period. European companies have to strengthen their international activities. US and Japanese firms try to obtain market shares in the European market. Businesses in the former “Eastern Block” countries and in the fast upcoming “Newly Industrialising Countries” will increasingly export finished products worldwide at competitive prices and certainly within some time on a large scale at international accepted quality levels. In our present world 20 % of the total population, living in the industrialised countries, consume 80 % of the total global industrial production.

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