...Financing Capabilities through line of credit by China Development Bank (CDB) and stable cash flows How can Goldwind most effectively establish a strong presence in U.S. wind industry C Ó Ó Ó Ó E Ó Ó Q Ó Goldwind Issue Tree How fragmented is the industry? How aEractive is the wind turbine/wind power industry? How fast is the industry growing? How is Goldwind USA’s product/service differentiated? Is Goldwind USA ‘s strategy competitive enough to offset its downside risk of being a Chinese company? Can Goldwind USA continue to grab market share in the USA? Do they have a competitive pricing strategy? Does Goldwind USA’s strong balance sheet and financing capabilities aEract US clients? Should Goldwind USA grow through joint-‐‑ ventures with local wind energy developers? Which strategic decision will best bolster their position in the US market? Should they grow via M&A of smaller players? Should they increase revenue through financing the development of wind farms? 5 Elements of Strategy Arena Ó Ó Acquisitions in Illinois & Michigan Streamlining PMDD technology within all existing U.S. wind farms Acquiring wind energy projects and companies that are...
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...Nokia’s Pricing Strategy Nokia is one brand name that inspires all those who are into the mobile culture. Of all the brand that touches our lives, Nokia stand s out significantly. It has taken mobility a step forward by creating products with continuous innovations in this industry has made it imperative that every player keeps pace with changes. Nokia has been one step ahead in anticipating future market moves and strategizing accordingly. Interestingly the company prices its products so competitively that it not only ensures that its margins are covered but also assures revenue maximization. Let us see how Nokia leveraged it segmentation strategies, appealed to various segments with uniquely designed messages and differentiated between its products at every level to communicate and connect effectively with the intended target audience. When Nokia positions its product to the top end segment, it does it as a classy product. To the middle segment customers it is in the form of the best alternative. To the lower end segment, the carrot is that Nokia gives real value, as a high tech product, at low affordable price. The pricing strategy of Nokia can be better understood when the juxtaposed with the skimming strategy and further interposed on Philip Kotler’s nine price/quality strategies model. P R O D U C T Q U A L I T Y PRICE High High PRICE 1. Premium strategy Medium 2. High low value strategy 3. Super value strategy ...
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...Despite having a prescription for a specific brand medication, we are often served a generic drug and, often but not always, told that it is “the same” but less expensive. Is it really? Some generics of old medications such as the benzodiazepines and the tricyclics are really inexpensive, with most of the bill going toward pharmacy costs. As an example, the price of a low dose of amitriptyline for the management of chronic pain for 1 month is probably not much more than that of a cappuccino in a fancy bistro. In contrast, the savings on newer molecules introduced immediately after patent expiration are not that considerable. This is, in part, due to the fact that generic companies, like brand companies, are in the business to make money. In addition, the chemical synthesis of some medications may be quite cumbersome and expensive. For instance, generic companies stayed away from making the commonly used antibiotic cefaclor because its synthesis involves an intermediate that is explosive. After a patent for an original medication has expired, companies producing generics initially have to present data showing that their product has 80%–125% bioavailability of the original drug. Variations within that range for most illnesses and most patients probably have no clinical consequences. In some cases, however, a switch to a generic will produce a significant difference in the control of a disorder, for instance, in the management of epilepsy when the outcome is not a mere alteration...
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...The aim of this case study - “Coke Versus Pepsi, 2001” is to analyze the trend of both companies – Coke and Pepsi, after announcement of Pepsi’s acquirement to Quaker Oats, based on the past and forecasted information and materials. This essay would use “Economic Value Added” (EVA) measure, in order to identify the expected values of both companies. Carolyn Keene, the consumer analyst at mutual fund firm SPL, believed that the value comparison of Coca-Cola and PepsiCo should be measured by EVA. So what is EVA? Economic Value Added is a popular method of value creation developed by Stern Stewart and Co of New York. It is a measure of economic profit. The EVA is the difference between the firm’s after-tax return on capital and its cost of capital. Stewart states that the earnings, earnings per share, and earnings growth are misleading measures of corporate performance, and the best practical periodic performance measure is economic value-added. The formula to measure EVA is: EVA= NOPAT – (invested Capital x WACC). EVA is a dollar amount and if that amount is positive, the company can earn more net operating profit after tax than the cost of capital used to generate the profit. There are a number of advantages that should be addressed of using EVA as a measure of company performance. The first one is the close relationship with NPV who is the most common measure of company performance. EVA is closest in spirit to corporate finance theory that argues that the value of the firm...
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...MMS Cleaning Services Marketing Plan Keller Graduate School of Management Robyn Marshall Chrystal Jordan Daniela Arce Sofia Joseph Adrian Bonilla 1.0 Executive Summary MMS Cleaning Services will provide cleaning services for residential properties in Charlotte, North Carolina. In addition, MMS Cleaning Services plan to expand nationally thus opening up the operation for franchising at a very early stage. Our customer base will comprise realtors, property conservation companies, and real estate developers, and will service clients that require direct services such as trash outs, sales clean, securing, and boarding. Currently, MMS Cleaning Services operate on a family basis that allows the company to build personal relationships with customers and potential clients in the respective areas where they live. MMS Cleaning Services has differentiated itself from its competitors in a number of ways. We are targeting foreclosed properties, a segment of the cleaning market that is virtually untouched by our competitors, and we definitely see that as a niche, so we are going to successfully fill that need. MMS Cleaning Service’s investment in personal relationships and employee empowerment will also help differentiate it from its competitors. Starting off with family, we plan to hire local employees that will help capitalize on the importance of building personal relationships because MMS Cleaning Services depends on customer loyalty. Our core customers will see a...
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...Introduction: Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and originally launched commercial operations under the brand name "Warid Telecom" on May 10, 2007. Bharti Airtel Limited of India took management control of the company and its board, and rebranded the company's services under its own Airtel brand from December 20, 2010. The Bangladesh Telecommunication Regulatory Commission approved the deal on Jan 4, 2010. Airtel is the sixth telecom operators in Bangladesh. As an emerging company Airtel is doing extremely well. After the launch of Airtel in Bangladesh, the competition has become more strengthen among the telecom operators. Each of them is fighting to boost up its market share by offering new promotion and benefits to the customers. Since, all of the operators are offering almost same categories of products it has become a big challenge to retain the existing subscribers and acquisition of new customers. At this moment Airtel is trying to reach the customers with various promotional activities and is attempting to make their brand presence felt. Through their significant advances in Bangladesh, Airtel is moving ahead on the track to achieve their goals. Today, it would be difficult to find a company that does not proudly claim to be a customer-oriented, customer- focused, or even-customer driven enterprise. Increasing competition is forcing businesses to pay much more...
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...Contents PIC and target market summary 3 Chartering for Ideation 4 Top 5 Ideas 4 Concept Ideation process 7 Controlled Convergence 8 Positioning statement 10 Product concept 11 Competitive comparison 11 Perceptual map 12 Product design 13 Pricing Strategy 16 Costs 16 Sales Forecast 16 Sales Forecast 17 Profit and Loss Statement 17 Table: Profit and Loss Statement 18 Sensitivity Analysis 18 Margins 18 Break-even Analysis 19 Payback Period 19 Net Present Value of Future Cash Flows 19 Unique selling proposition 20 Launch 20 Fitbit advertisements 20 YouTube Viral video 20 Reebok: Crossfit Games 21 In store/ on ground- gym facilities and sporting events 21 Digital social media 21 Website traffic 21 Google Ad words 22 Feedback 22 Media schedule and messaging 22 Electronic direct mail 22 Stock sale and monitoring 22 Sales statistics 22 Gant media schedule 23 Potholes 24 Call to Action 24 Appendices 1 26 Brainstorming Method 26 The Worst Idea Method 26 Relationship Analysis Method - Multi-dimensional / morphological matrix 27 Problem based approach using Voice of Customer through product reviews 27 Highs 28 Lows 28 Highs 31 Lows 31 Market based ideation 32 Problem Analysis of workout market 32 Attribute ideation Method 33 Appendices 2 34 Appendices 3 36 Executive Summary PIC and target market summary Health is opening up a new revolutionary advances within the industry of wearable...
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...1. ITC to counter illegal cigarette market with a pack of new brands: Kurush Grant, Executive Director Writankar Mukherjee, ET Bureau Aug 28, 2012, 06.18AM IST * (ITC Executive Director…) It is not common for an ITC top executive to talk about the FMCG-to-hospitality major's largest revenue generator, the cigarette business. However, ITC Executive Director Kurush Grant-who oversees its FMCG businesses including cigarettes and is one of the three directors who are considered frontrunners to succeed YC Deveshwar as ITC chairman-says that the company is determined to fight the illegal industry. ITC is test-marketing a portfolio of new cigarette brands such as Flake Deluxe, Scissors Deluxe, Bristol Deluxe, Gold Flake Superstar and Capstan Deluxe simultaneously. Kurush, 54, tells ET that these brands are pitched against illegal cigarettes that account for 20% of the market. Excerpts of an interview: What is the impact of the slowing economy on your FMCG business? FMCG businesses do not easily get impacted by economic issues. Consumers usually postpone large buying decision such as cars and televisions. The only possible impact in the FMCG industry is an increase in downtrading. But as of now, there are no such signs. In the rural market too, the business is not impacted. Bad monsoon can impact farmers, but farm labourers remain unaffected...a lot of factors today impact rural economy such as roll out of programmes like the national rural employment guarantee scheme. Why have you...
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...EXECUTIVE SUMMARY As every business concern irrespective of its size, nature, and age needs an adequate concentration on its supply chain to carry out regular business operations and survive in the international competition. A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to the end customer. The project report titled “Consumer Buying Behavior of Volkswagen Cars For Shreekripa Automobiles Pvt. Ltd, Nashik” deals with this matter and is based on the in-house industrial training at Shreekripa Automobiles Pvt. Ltd, pertaining to the requirement for the Master of Business Administration from “Kautilya Institute of Management & Research, Wagholi, Pune”. Everest Industries Ltd formerly subsidiary of ACC Ltd, Founded in 1934, is engaged in building solutions like Roofing, Ceiling, Wall, Flooring, Cladding, Door and the Pre Engineered steel Buildings for the Industrial, Commercial & Residential sector. Holcim, world’s second largest cement producer gained control of Everest Industries after acquiring ACC by gaining majority stake in Ambuja cements India from Sekhsarias. In 2006 Holcim exited from Everest Industries after selling their stake back to Everest finvest (India) controlled by Sekhsarias for Rs 134 a share. Company is renowned...
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...Model………………………………………………………………………..5 Geometric Mean…………………………………………………………………………….6 Recommendations…………………………………………………………………………………6-7 Analysis……………………………………………………………………………………………………7 Appendix A………………………………………………………………………………………………8 References……………………………………………………………………………………………….9 Client Description Joe Schedin is 45-years-old, who has spent the last 18 years working for Costco as a meat cutter. He will be switching jobs as he wants to do something new and more exciting so he will be able to contribute $110,000 to add to the current portfolio. He wants to be able to retire in 20 years, by age 65, and would like to have at least a million dollars for retirement as well as a surplus of greater than or at least $40,000 in order to pay for his new step-son’s college fund. He would like to be able to only use about half of the retirement to live off of, and keep the rest either invested in his portfolio, or set up college funds, IRA’s, etc. to help his family with his grandchildren and give them a chance for a higher education. With this information I was able to calculate a yearly rate of return needed to generate at least $1.1 million dollars with the initial investment of $152,212, compounded over 20 years. The minimum yearly rate of return needed is 10.4 percent. This number assumes the returns on the stocks will not vary and stay constant over time. When Joe and I were going over the numbers, I advised we add five percent to compensate for economic downturns, family emergencies...
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...UNIVERSITY COLLECGE OF TECHNOLOGY AND INNOVATION (UCTI) Marketing ASSIGNMENT Student declaration: | I declare that | 0 I understand what is meant by plagiarism. 1 The implications of plagiarism have been explained to us by our lecturer. 2 This project is all my own work and I have acknowledged any use of the published or unpublished works of other people. | Student Signature: | Date: | MODULE: | BM012-3-1-MKG | CLASS CODE: | UC1F0907-BMP | Lecturer Name: | SEVAKUMAR A/L T.BATUMALAI | DATE ASSIGNED: | 22 February 2010 | DUE DATE: | 5 April 2010 | Students Full Name (Indicate Student ID in brackets) | | DINDA AULIA DAMANIK (TP020563) | | TOTAL NUMBER OF PAGES INCLUDING THIS COVER PAGE: | 45 | TOTAL WORDS WITHOUT TABLES AND FIGURES WORDS: | 1,576 | Acknowledgement The success of this project is due to advises and involvements of several people that always support and help me. First, I would like to express my gratefulness to Allah SWT for give me health and smoothness in doing this project. Then, I would like to say thank to University College of Technology and Innovation (UCTI) for the inclusion of this subject ass part of B.Sc. (Hons) in Business Management Program. This subject will give a good knowledge about marketing plan. And also I would like to say thank to Mr. Sevakumar A/L T.Batumalai as our lecturer of Marketing subject for the knowledge about marketing and giving a direction of this assignment...
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...© Neste Oil 2005 Neste Oil Corporation Initial Public Offering April 2005 1 Disclaimer This presentation has been prepared by, and is the sole responsibility of, Neste Oil Corporation (the ‘‘Company’’) and its directors. This presentation does not constitute or form any part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer to purchase or subscribe for, any shares or other securities of the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract therefor. This presentation has not been approved for the purposes of section 21 of the Financial Services and Markets Act 2000 and is directed only at persons who fall within Article 12 (‘‘Communications to overseas recipients’’), Article 19 (‘‘Investment professionals’’) and Article 49(2)(a) to (d) (‘‘High net worth companies, unincorporated associations etc’’) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2001 (such persons being referred to as ‘‘relevant persons’’). This communication must not be acted on or relied on by persons who are not relevant persons. No reliance may be placed for any purpose whatsoever on the information contained in this presentation or on its completeness. No representation or warranty, express or implied, is or will be made or given by the Company, Fortum Corporation, their respective directors and officers, Morgan Stanley & Co. International...
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...IIM-C SMP09 Marketing Nuggets Project – SUV Market in India Success of Mahindra XUV 500 By: Amit Ahi Samir Chitkara Dr. Bhaskar Sonowal Anirban Sarkar Amit Dass J.Mohapatra Dwarka Nath Sharma Table of Contents Current market Size & key market trends 5 India’s Socio demographic profile 5 Indian Automobile Market 6 Size of Indian Automobile market 7 Key Market Trends for SUVs / Automobiles 8 Key market trends of SUVs 10 Segmentation of the market 11 Price Based Segmentation 11 Entry Level 11 Mid Segment 11 Premium Segment 11 Luxury 11 Price Wise Segmentation for Indian SUVs 12 Usage Based Segmentation 13 Off Roading: 13 Soft Roading: 13 Consumer Behavior noticed in Buying SUVs 13 Psychological factors 13 Personal Factors 14 Social Factors 14 Positioning of different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21 Digital Marketing – FAce Book & Twitter 21 Launch Campaign 21 Force One 21 Big B as the Brand Ambassador 21 Toyota FORTUNER 23 Campaign Tag: “The Art of Power” 23 Toyota Fortuner Marketing Campaign: Experience the Power of Art on your Mobile 23 Results and achievements...
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...Developing a Marketing Strategy: Delivering and Capturing Value Marketing Plan: The Brita Products Company Product: • Brita Pitcher-filter water system Price: $15.16 pitcher system and $4.10 filter • Brita faucet system Price: $34.99/$39.99 Faucet System Place: Pitcher system: main health food chains introducing department stores, mass merchandise, grocery stores, club stores, drug stores. (Minimum advertised price). Faucet to be launched. Promotion: They are very focused in taste for pitcher. It has been a good decision since I think probably to try to find another proposal for purity and health for the faucet system. Diagnosis: The first question is can we launch faucet system? Or would it cannibalize the pitcher system in which we are the leader? I think we definitely should launch the faucet system it is cheaper so we can access to another segment of customers. Also the faucet could even convince people that regularly drink water directly from the tap, because it last longer, and the cost is lower compared to the pitcher. It even helps the customer get to know Brita and improve taste on water, and even evolution as a Brita customer, first the faucet system then the pitcher. Then how would we promote the faucet in order to differentiate it from the pitcher? Would the taste be also the main focus on our campaign? Or should we focus on health and bacteria? Even though public is not very aware of the bacteria issues on water. Another question is to launch...
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...MMS 172.01 MARKETING ACROSS BORDERS COURSE SYLLABUS – Spring 2012 Visiting Associate Professor: George L. Grody 408-6212 & 257-7818 (mobile) ggrody@nc.rr.com or george.grody@duke.edu Course Description: The course will investigate and discuss the theory and techniques used to market to the world’s different shoppers and consumers in both developing and industrialized economies and countries. You’ll gain an understanding of how to market to shoppers and consumers based on the varied insights of each target group. We’ll focus on the “Consumer is Boss” and understand how to influence them at the “First Moment of Truth” when the shopper makes a purchase decision and at the “Second Moment of Truth” when the brand is actually used and the consumer decides if it delivered against the brand promise. The course will include a team project to develop collaboration skills but also to gain deep insights into a specific target group and product. Class participation and discussion will be an important factor in class success. Course Objectives: Students will gain insights into: 1) the behaviors of the world’s consumers; 2) how those differences come about due to differing national, ethnic, cultural, and demographic influences; 3) how certain companies have succeeded and failed at addressing those differences; and 4) how to develop business and marketing strategies and plans to successfully address those differences. Course Materials: We will use a book “The Marketer’s...
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