...I have chosen to evaluate a review of the new sitcom ‘Modern Family’. It is established that genres act as shortcuts and are ideological in nature. They serve to organise particular programs by providing artists with an understanding of its rules and conventions, audiences with an interpretative context, and institutions with a means to facilitate the sale of a particular media text to an audience. However, particular genres continually develop in an attempt to invent fresh concepts. Michael Idato’s review of ‘Modern Family’ highlights to a degree the traditional conventions of a sitcom, and examines how this program alters such a traditional framework in order to establish itself as unique. He also highlights the specific techniques used by the program to both capture and maintain an audience which involves a consideration of both program content and celebrity. Michael Idato highlights that ‘Modern Family’ consists of all the elements typical of a sitcom whose comic premise and structure revolves around a dysfunctional family. He recognises that its program content is derived ‘straight from the comedy playbook’ (Idato, 2010) as it explores the challenges of parenting, marriage and teenage romance which are so frequently touched upon. The diversity of the characters portrayed in ‘Modern Family’ inevitably allows for its interpretation as a traditional ‘character com’ (Aaronson, 2000, p.13). Its form therefore allows for the creation of opposing comic perspectives within particular...
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