...Introduction…………………………………………………………………………………….....2 Part I: the management style of Steve Jobs……………………………………………………….2 Part II: Steve Jobs' presentation style……………………………………………………………..6 Conclusion………………………………………………………………………………………...8 References……………………………………………………………………………………...…8 Abstract Steven Jobs and “Apple” are excellent examples to demonstrate the correlation between leadership and management. There are lots of different studies on how Steve Jobs, the “Apple’s” chief executive officer (CEO), is leading the company to success. However, the main purpose of our work is not to analyze each of them, but to see what explanation of the company’s success can be found in certain articles, literature reviews and what can be learnt from Jobs’ way of presenting a product. Results of some findings have proved that the management style of the “Apple” CEO makes the company successful. Then, as soon as the mentioned CEO starts to speak, his presentation informs, entertains and inspires, capturing the audience. The simple techniques he uses can be borrowed by anyone for any kind of presentation. The value of this report is in depicting the management and leadership related issues when Steve Jobs is taken as a role model. Introduction “Innovation distinguishes between a leader and a follower” * Steve Jobs By now “Apple” is one of the most well known brands in the world. The rising of the company has started in 1997 when Steven Jobs becomes its leader. To start, the first half of this report...
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...APPLE AND THE DISMISSAL OF JOBS JOHN SCULLEY APPOINTED CEO OF APPLE -1983 John Sculley, a marketing expert, and as President of Pepsi Co, known for the introduction of Pepsi Challenge. "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?“ DYNAMIC DUO - JOBS AND SCULLEY BUSINESS WEEK OCT 1983 Sculley used his marketing experience to help keep the aging Apple II generating much-needed cash. Helped Jobs launch the Mac with the most admired consumer marketing campaign of its time. THE DOWNFALL Continuing drop in Macintosh sales Jobs wanted to reduce the price of MAC and spend more money on advertising He wanted to divert the money from Apple 2 to Macintosh. Sculley opposed the idea, felt that world was not ready for such a computer yet. REASONS FOR FIRING JOBS The board was not ready to take the risk of losing out on profits by lowering the price of the computer, thus safeguarding the interests of shareholders. Even after Apple finally launched the Mac, for example, the Apple II drove most of the company's sales. But Jobs could not hide his disgust for the product or the people who worked on it. His ability to create innovative products and but at the same time not striking a balance to completely think of its logistics and marketing it at attractive prices His lack of ability to work in a team and his ever changing ideas without focus. ANALYSIS The decision to remove...
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...Can Apple Survive without Steve Jobs Stevie Jay Ashford University AUSBUS 620 Dr. Buck May 12, 2013 Apples Brand Steve Jobs was and probably is still the greatest innovator of technology that we won’t see again anytime soon. Jobs determination and dedication to put the best product on the market was second to none. Jobs was into making his product the best, he has had his struggles along the way. His hard work and long hours resulted in not having a close relationship with his kids and his marriage. Jobs proved that if you have a vision you strive for the goal and whatever sacrifice you must make to accomplish this. With the death of Steve Jobs the question is can Apple survive without Jobs? Steve Jobs may have been known for his unethical antics by demoralizing his employees and taking credit for their work, but Jobs knew that in order for the Apple brand to be a success he had to run such a tight ship (Baggini, 2011). Jobs also criticized a number of his employees telling them that he didn’t have space for B and C workers only A+. If Phil Schiller can’t channel new products into ideas then Apple may be in trouble. Former managers are worried that Schiller won’t be able to carry the torch. They feel that he is over controlling and feels that he lacks the bold creative instincts needed to maintain Apples edge. Managers also feel that Schiller will be more of a conventional leader and may be prone to over hyping products in ways that may tarnish Apples...
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...Apple After Jobs: Looking at the Future Beyond iPad, iPhone and MacBook Despite the millions of words, both print and digital, written this past week about Apple co-founder and CEO Steve Jobs, it is safe to say that we probably knew very little about the man, the myth and the icon. In fact, of all the people over the years who led and shaped the personal computer and consumer electronics industries, Jobs was perhaps the most enigmatic. His personality and presence drove Apple to new heights in terms of innovation and design. It also created an almost cult-like following among users of the company’s products, who lined up for days to hear him speak at trade shows and events. The big question now is how apple technology will evolve and flourish now that Steve jobs is gone and his physical presence and charisma is missing. Conversely, Jobs was also an extremely private and introspective person, whose passion was simplicity and utility. Over the course of his life, his influence touched nearly every facet of our lives, from personal computers and phones to music, tablet devices and animated movies. But, Jobs was never obsessed with legacy or immortality, but rather with just providing ways for people to do better in their personal and working lives. He was also a person who recognized the importance of learning from failures, as he had when fired from Apple by the very man he had hired and later returning to take control and steer the company into new and exciting areas of...
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...BA 380 Case #9 APPLE INC. IN 2011: CAN IT PROSPER WITHOUT STEVE JOBS? INTRODUCTION It is not a secret that for 2009-2011 the United States had had poor economic conditions and it was barely possible to succeed for any businesses under these circumstances in the market. However, Apple Inc. had dared to celebrate its record quarterly revenues for 2011 that its stock price boomed to a level where Apple Inc. became the most valuable and demanded company by market capitalization worldwide. The growth revenues and profits came primarily from increased sales of iPhones and iPads, which increased by 142 percent and 183 percent from the same period in 2010. In addition, the sales of Mac computers increased by 14 percent from third quarter 2010 and reached a record of 3.95 million units. Steve Wozniak and Steve Jobs founded Apple Computer in 1976 and started selling them under the name the Apple I to computer enthusiasts. Two years later they produced their first major personal computer (PC) and named it the Apple II, and the sales for this new product became to be more than 10, 000 units. However, their next product line, the Macintosh (Mac), had changed personal computing history through graphical user interface (GUI) which was user-friendly and allowed users to interact more with screen images rather than regular typing text commands. In spite of the fact that the Macintosh introduced in 1984 became crucial in the personal computing history, because of speed limit and the...
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...INTRODUCTION Born | Steven Paul Jobs February 24, 1955 San Francisco, California, U.S | Died | October 5, 2011 (aged 56) Palo Alto, California, U.S. | Cause of death | Metastatic Insulinoma | Occupation | Co-founder, Chairman and CEO, Apple Inc. Co-founder and CEO, Pixar Founder and CEO, NeXT Inc. | Board member of | The Walt Disney Company Apple Inc. | Religion | Zen Buddhism (previously Lutheran) | Spouse(s) | Laurene Powell (1991–2011, his death) | Children | Lisa Brennan-Jobs Reed Jobs Erin Jobs Eve Jobs | Steven Paul "Steve" Jobs was an American entrepreneur and inventor, best known as the co-founder, chairman, and CEO of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smart phones to music and movies..." Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. He also played a role in introducing the LaserWriter, one of the first widely available laser printers, to the market. CHILDHOOD Steve Jobs was born on February 24 1955...
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...Leadership of Steve JOB Abstract Insert body of abstract here. If there is no abstract, delete this page. Enjoy your APA template! Leadership of Steve Jobs “Jobs didn't create the Macintosh project -- it was started by Jef Raskin in 1979 -- but he took it over in 1981 and brought it to fruition. Jobs didn't write the code or design the circuit boards, but he provided the vision that made it happen.”(Macworld; Nov 2011,) Steve Jobs was a visionary it all started for him in 1976 when he cofounded the Apple company with Steve Wozniak in their garage. Steve Jobs found electronics fascinating he worked on electronic hobby kits when he could. While in college Steve Jobs dropped out but keep going to classes that interested him in the field of electronics and he would also attend computer club forums with friend Steve Wozniak. Shortly after he landed a part time job with Hp where is good friend Steve Wozniak worked. He later returned home from College and found a job with Atari where he helped to innovate some of the features of the famous game known as pong again with the help of Steve Wozniak. According to Grossman lev, McCracken, Harry (2011)“Jobs already had a lot of experience, though not the kind you usually think of as preparation for building a company.” Steve Jobs major business challenges came when he started Apple were he did not know much about computers but what he wanted to do was to sell them. He was not technical but he knew how to get people and...
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...Steve Jobs is the CEO of Apple, which he co-founder in 1976(Anonymous, 2002). As we were known, Apple success is known under Steve Jobs leadership. To deeply evaluate his leadership style, first of all, we need to understand clearly the Steve Jobs’ legacy both in the terms of thins and ideas. Steve JOBS attended Reed College in Portland. Unfortunately, he dropped out after six months(Stanford, 2008). There are two factors that lead to this situation: perhaps the primary reason is about expensive college tuition were being wiped out all of his working-class parents’ savings. Another contributing factor is that he found college couldn’t help him to figure out the value he wants. It is considered by many that transformational business leadership will exercise a profound influence upon the change of the company’s direction(Chirantan Basu, 2015). Two of significant essential elements of transformational leadership is about ability to bring innovation and change (Bass, 1995; Devanna & Tichy, 1996; Eastman & Pawar, 1997). Many people argue that when assessing Job’s leadership style, most people tend to characterize his leadership style as primarily transformational. As an illustration, I would like to take Steve Jobs as the typical example. As Jobs begins his second tour at Apple in the late 190s, Steve Jobs have used his special visions and super innovation to revitalized Apple Inc. And resulting in returning it to profit. Due to the internal struggled within the company...
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...1. Introduction 1.1 Background of Apple Inc The corporate history of Apple Inc is considered as a history of passion (Schermerhorn 2010, p.438). It was begun by a pair of Stevens, i.e. Steven Wozniak and Steven Jobs together with Ronald Wayne, who combined their professional skills to create Apple Computer [1]on 1st April 1976 with the release of the Apple I, the first Apple computer, in the same year. Since the establishment, Apple has been focusing on the consumer electronics, computer software, and personal computers and the best-known products include Iphone, Ipad, Mac line of computers and other hardware and software products. And according one of the most recent brand study carried out by the global brands agency Millward Brown, Apple has overtaken Google as the world’s most valuable brand (Bbc.co.uk 2011). Figure 1 Steve Jobs and the most recent Iphone 4 in white Source: Yohe 2010 1.2 Industrial environment introduction As claimed by Hill and Jones (2008, p.100) that for the last 20 years, fast growth of the power of the computer has greatly attributed to the high extent of innovation and a turbulent environment in the personal computer industry. There are a number of players and potential entrants in the industry that drive up the competition and such fierce competition again is enhanced by the fast technological innovation resulting in the fact that no single company, no matter how large and power it is once, could maintain...
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...newspapers and relevant magazines), provide a detailed history of Apple and describe the current state of the company and the corporation’s future goals and vision. (Page limit: 2-3 pages, double spaced. Please include references and in-text citations). On April 1st 1976 Apple Computer was founded in a garage as the result of the combined effort of Steve Jobs, Steve Wozniak and Ronald Wayne. At this time Steve jobs was working at Atari, under Atari founder Nolan K. Bushnell. Wozniak finishes work on the Apple 1 at the time when he was working for Hewlett Packard and made them an offer for $800 for a machine that runs BASIC. HP at that time turns down the offer. After that, they decided to cut the price to $666.66 and exhibited the computer at the Home Brew Computer Club meeting. Paul Terrell, president of Byte Shop Chain was impressed by the new invention and placed an order for 50 pieces. The order was delivered before the deadline. After short period of time Ronald Wayne decides to leave the company making Steve Jobs, Steve Wozniak the primary founders of the company. This was the first big order that Apple got. In the same year, both of them came up with Apple II. It dint attract any buyers. At this time the company was facing a financial crisis and needed funding. A Steve job asks his former boss to help him find some investors who had interest in the project. Nolan Bushnell, who was his former boss introduces Steve jobs to Mike Markkula , who then went on to play a major role...
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...Steve Jobs has been labeled a visionary by many, and rightfully so. Though he may not be the tech celebrity that he once was, nor is his name any longer so strongly associated with the basic, commonplace components of software and hardware design that he helped to pioneer and that computer users the world over take for granted, the charismatic, passionately counterculture chief executive officer of Apple Computer was once the most important individual in Silicon Valley and even today dictates the trends and, some would say, overall health of the industry, continuing to drive innovation. Steven Paul Jobs was born an orphan on February 24, 1955 in Los Altos, California. Steve Jobs was adopted from infancy by a Northern California machinist named Paul Jobs and an accountant Clara Jobs, both now deceased. Being mostly a typical boy Steve did well in school with no disciplinary problems to speak of. He was a person that was not easy to get to know, he guarded himself carefully, which is something he still does today. His girlfriend from Homestead High School in Cupertino California remembered him saying, ?Someday I will be a millionaire? in a completely serious manner. Steve would talk about the future a lot and was usually involved in some form of a crusade over one thing or another. Steve?s obsessive personality meshed quite well with his best friend Steve Wozniak whom he called ?Woz.? Steve Wozniak was a brilliant engineer and is responsible for some amazingly complex circuitry...
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...BUS 620 The New Apple With the ever evolving and extreme fast pace of technology the question looms as to what is in store for Apple Inc. as the company deals with the loss of the cofounder of the organization for the second time. The loss comes this time not from resignation but from separation due to the passing of Steve Jobs. Steve Jobs a pioneer in the technology field the Co-founder, Chairman and CEO of Apple passed away in 2011 (Apple.com). When Steve Jobs came back to Apple in Loss of Steve Jobs With the loss of Steve Jobs what is left behind is a legacy of entrepreneurship and charismatic style and very influential leadership. As Steve has moved on the Apple organization has a need to remain competitive within the market on all levels of products and services offered by the company. In order to remain competitive the continuation of operating the organization in the same fashion will be important as Apple can learn from past experiences without Steve Jobs. Steve stepped down as Chairman of Apple in 1985 after being placed in that position by the co-founder John Sculley. John Sculley was frustrated with Jobs leadership and management style and by placing Jobs in the role of Chairman Jobs could not make any decisions regarding the company (McCracken 2011). This frustrated Jobs and thus he stepped down. Downward Turn With an ever changing evolving business there is uncertainty. When Steve left Apple the first time in 1985 there was uncertainty in the...
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...International Management Project - Apple - Summary In a context of “fast growing technological market", what could be the futures perspectives of Apple over the strategic issues in order to maintain its competitive advantage? Introduction I – A Sociology of Steve Jobs A) Steve jobs: the perfect illustration of a charismatic authority B) Steve Jobs: does he really is an inventor? C) From death to succession II – How does Apple react about the uprising competition on the consumer electronic market? A) Understanding the market B) External and Internal analyze through specific models C) Major changes on the market D) Apple’s strategic positioning: a specific target audience III – Recommendations and Justifications A) Drawing of frightening competitor B) Possible strategies C) What Apple is looking for and how to reach it? Conclusion Appendix Introduction In a period of financial turbulences, the consumer electronics market is facing several challenges where every company have to differentiate themselves and bring something more through innovation in to be able to maintain their competitive advantage and to grow their market share. In this case, Apple, great name, is probably the most innovative corporation established on this market by staying aware of the trends evolutions as well as of the electronics consumers’ needs to gain competitive advantages. Indeed, its orientation...
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...I. Brief Biography of Steve Jobs II. Steve Jobs and Apple III. Ethics and Values IV. Death of Steve Jobs V. Conclusion VI. References Executive Summary Steve Jobs has been labeled a visionary by many, and rightfully so. Though he may not be the tech celebrity that he once was, nor is his name any longer so strongly associated with the basic, commonplace components of software and hardware design that he helped to pioneer and that computer users the world over take for granted, the charismatic, passionately counterculture chief executive officer of Apple Computer was once the most important individual in Silicon Valley and even today dictates the trends and, some would say, overall health of the industry, continuing to drive innovation. I. Brief Biography of Steve jobs Steve Jobs is a great man so the rules don’t apply, is how Steve Jobs is described at the beginning of his career at Apple computer. From his early childhood, he was always thought of as an oddball or different. From Steve Jobs rise to power, to his fall, and to his second coming, Steve Jobs has always been different. Steven Paul Jobs was born an orphan on February 24, 1955 in Los Altos, California. Steve Jobs was adopted from infancy by a Northern California machinist named Paul Jobs and an accountant Clara Jobs, both now deceased. Being mostly a typical boy Steve did well in school with...
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...Steve Jobs From Wikipedia, the free encyclopedia Jump to: navigation, search Steve Jobs | Jobs holding a white iPhone 4 at Worldwide Developers Conference 2010 | Born | Steven Paul Jobs February 24, 1955 (1955-02-24) (age 56)[1] San Francisco, California, U.S.[1] | Residence | Palo Alto, California, U.S.[2] | Nationality | American | Alma mater | Reed College (dropped out in 1972) | Occupation | Chairman, Apple Inc. | Salary | US$1[3][4][5][6] | Net worth | $8.3 billion (2011)[7] | Board member of | The Walt Disney Company,[8] Apple, Inc. | Religion | Buddhism[9] | Spouse | Laurene Powell (1991–present) | Children | 4 | Relatives | Mona Simpson | Signature | | Website | Steve Jobs | Steven Paul "Steve" Jobs (born February 24, 1955) is an American business magnate and inventor. He is co-founder,[10] chairman, and former chief executive officer of Apple Inc.[11][12] Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 film Toy Story as an executive producer.[13] In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula,[10] and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of Xerox...
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