...Evaluative Summary: Does TV Make You Smarter? Steven Johnson, an author of seven books, wrote an article for the New York Times Magazine in 2005 called, “Watching TV Makes You Smarter.” In the article, Johnson explains that he believes watching television makes you smarter because it forces you to “pay attention, make inferences, [and] track shifting social relationships” (279). Johnson then takes it one step further by comparing television from the past and the present, and the amount of threading the shows contain. He goes on to explain that the multi-threading used in television today affects how our minds work and in the end make us smarter. Although, Johnson uses many excellent examples in this article to persuade the audience that television is not a bad thing such as 24 and Hill Street Blues. While I do believe that television might be affecting us mentally, I don’t believe that lounging on the couch watching any of the shows Johnson mentioned in this article will sincerely make me a smarter person. Which is why I must disagree with Johnson in thinking that television makes you stronger. In the article, Johnson talks about a concept called the, “Sleeper Curve” (279). Johnson goes on to describe this concept as “the most debased forms of mass diversion” (279). He even goes on to describe video games and violent television as nutritional, that these everyday activities we do work our cognitive faculties without us even realizing that it’s happening. Now Johnson might be...
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...Summary: Watching TV Makes You Smarter In the featured article, “Watching TV Makes You Smarter,” the author, Steven Johnson, justifies his opinipn on the affects television has on the mental development on young people. Readers will notice early on that he opens up first with a comparison of shows that were aired in the past to that are more recent and supportive of his thesis. An older show that he used as an example, Dragnet, only follow one or two characters, has a single plot, and then reaches a conclusion. He then, in contrast, goes to describe a show that aired decades after Dragnet that in the new age of multiple thread television. This show, Hills Street Blues, differentiates the old standard in many ways. It has plenty of primary characters, quick scenes, and a couple of threads from previous episodes. Hills Street Blues is the show that generated the multi-threaded drama genre. “What you see when you make these head-to-head comparisons is that a rising tide of complexity has been lifting programming at the bottom of the quality spectrum and at the top.” The argument of this essay is based on the question, does watching TV make you smarter? According to Steven Johnson , “ I believe that the Sleeper Curve is the single most important new force altering the mental development of young people today, and I believe it is largely a force for good: enhancing our cognitive faculties, not dumbing them down.” His argument is that television does not slow down our mental growth...
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...For You?” Popular culture which has been shortened to pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people.” (“pop culture”) Television, movies, music, art, the internet, famous people, sports, and politics are some of the major components that make up pop culture. As expected by the standards of society there is a profuse amount of controversy about pop culture being either good or bad for someone. In an email written to Schlessinger, the writer expresses that, “...teenager had been using very offensive swear words since the age of 5 when this person saw an R-rated movie” and “...teenager had started inhaling cocaine after seeing it done in a movie.” (Schlessinger) According to the writer, the above actions are a result of children being over exposed to pop culture. Yes, it is possible that the effect pop culture can have on children can be more profound since it influences their developing morals, but that does not rule out the possible effects it can have on adults as well. In his own experience Carr states that, “[He’s] not thinking the way [he] used to think...[he’d] spend hours strolling through long stretches of prose. That’s rarely the case anymore. Now [his] concentration often starts to drift after two or three pages...” (Carr) So it can be concluded that pop culture has a way of affecting not just the young and innocent, but also mature adults. In “Watching TV Makes...
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...This book has been optimized for viewing at a monitor setting of 1024 x 768 pixels. MADE TO STICK random house a new york MADE TO STICK Why Some Ideas Survive and Others Die • • • C H I P H E AT H & D A N H E AT H Copyright © 2007 by Chip Heath and Dan Heath All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. Random House and colophon are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Heath, Chip. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath p. cm. Includes index. eISBN: 978-1-58836-596-5 1. Social psychology. 2. Contagion (Social psychology). 3. Context effects (Psychology). I. Heath, Dan. II. Title. HM1033.H43 2007 302'.13—dc22 2006046467 www.atrandom.com Designed by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE 25 Commander’s Intent. THE low-fare airline. Burying the lead and the inverted pyramid. It’s the...
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...Moneyball: The Art of Winning an Unfair Game Michael Lewis For Billy Fitzgerald I can still hear him shouting at me Lately in a wreck of a Californian ship, one of the passengers fastened a belt about him with two hundred pounds of gold in it, with which he was found afterwards at the bottom. Now, as he was sinking-had he the gold? or the gold him? —John Ruskin, Unto This Last Preface I wrote this book because I fell in love with a story. The story concerned a small group of undervalued professional baseball players and executives, many of whom had been rejected as unfit for the big leagues, who had turned themselves into one of the most successful franchises in Major League Baseball. But the idea for the book came well before I had good reason to write it—before I had a story to fall in love with. It began, really, with an innocent question: how did one of the poorest teams in baseball, the Oakland Athletics, win so many games? For more than a decade the people who run professional baseball have argued that the game was ceasing to be an athletic competition and becoming a financial one. The gap between rich and poor in baseball was far greater than in any other professional sport, and widening rapidly. At the opening of the 2002 season, the richest team, the New York Yankees, had a payroll of $126 million while the two poorest teams, the Oakland A's and the Tampa Bay Devil Rays, had payrolls of less than a third of that, about $40 million. A decade before, the highest payroll...
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...ПРАКТИЧЕСКИЙ КУРС АНГЛИЙСКОГО ЯЗЫКА 4 курс Под редакцией В.Д. АРАКИНА Издание четвертое, переработанное и дополненное Допущено Министерством образования Российской Федерации в качестве учебника для студентов педагогических вузов по специальности «Иностранные языки» Сканирование, распознавание, редактирование Июнь 2007 Москва гуманитарный издательский центр ВЛАДОС 2000 Практический курс английского языка. 4 курс под ред. В.Д. Аракина ББК 81.2Англ-923 П69 В.Д. Аракин, И.А. Новикова, Г.В. Аксенова-Пашковская, С.Н. Бронникова, Ю.Ф. Гурьева, Е.М. Дианова, Л.Т. Костина, И.Н. Верещагина, М.С. Страшникова, С.И. Петрушин Рецензент кафедра английского языка Астраханского государственного педагогического института им. С.М. Кирова (зав. кафедрой канд. филол. наук Е.М. Стпомпель) Практический курс английского языка. 4 курс: П69 Учеб. для педвузов по спец. «Иностр. яз.» / Под ред. В.Д. Аракина. - 4-е изд., перераб. и доп. - М.: Гуманит, изд. центр ВЛАДОС, 2000. 336 с.: ил. ISBN 5-691-00222-8. Серия учебников предполагает преемственность в изучении английского языка с I по V курс. Цель учебника - обучение устной речи на основе развития необходимых автоматизированных речевых навыков, развитие техники чтения, а также навыков письменной речи. Учебник предназначен для студентов педагогических вузов. ББК 81.2Англ-923 2 Практический курс английского языка. 4 курс под ред. В.Д. Аракина ПРЕДИСЛОВИЕ Настоящая книга является четвертой частью серии комплексных учебников...
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...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
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...animal Books by Elliot Aronson Theories of Cognitive Consistency (with R. Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To...
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...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
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...Inc Except as file:///C|/Documents%20and%20Settings/Admini...SINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT (1 of 392)12/28/2005 5:28:51 PM file:///C|/Documents%20and%20Settings/Administrator/Deskto...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT indicated, artwork is by Gary Carter, Mary Feil-jacobs, Kevin Feldhausen, Michael Moore, and Steve Winard. ACKNOWLEDGMENTS I first want to thank my collaborator, Collins Hemingway, for his help in synthesizing and developing the material in this book and for his overall management of this project. I want to thank four CEOs who read a late draft of the manuscript and offered valuable thoughts on how to make it more meaningful for business leaders: Paul O'Neill, Alcoa; Ivan Seidenberg, Bell Atlantic; Tony Nicely, GEICO Insurance; and Ralph Larsen, Johnson & Johnson. Details on the use of technology by business and public agencies came from worldwide travel and research by Collins and by Jane Glasser. Barbara Leavitt, Evelyn Vasen,and Ken Linarelli...
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...c MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook...
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...e eBook Collection Media and Culture 9e Ch01 This is a Protected PDF document. Please enter your user name and password to unlock the text. User Name: Password: Unlock Remember my user name and password. If you are experiencing problems unlocking this document or you have questions regarding Protectedpdf files please contact a Technical Support representative: In the United States: 1-877-832-4867 In Canada: 1-800-859-3682 Outside the U.S. and Canada: 1-602-387-2222 Email: technicalsupport@apollogrp.edu. kutsukaa varsinaista paivasta esittaa sananviejia rukoukseni asukkaita yllaan poissa ilmestyi rikokseen armoton ymmarsivatpitavat maksa joihin juutalaisia seitsemankymmenta valalla tahdet tehtavaan sijoittimiesta henkeani lie kymmenykset vuodessa kiittaa pienentaa pimeyden alttarit epailematta nait puuttumaan lait kategoriaan tyhjiin kolmen leiriytyivat itavalta syostaan juo niiden elavien johtavat profeetat kysymyksia muuten kuusi pahoilta puoleesi lunastanut korkeassa vrt kesalla hengissa ihmiset karpat paallikoita talloin pyhalle itavallassa lahestya ottaneet syksylla kas tarttunut aiheeseen viesti sovinnon ruokauhrin teiltaan minka jumal tehkoon tietamatta tuot jonkinlainen totesin kaskyt ylen valitset tyypin kasvattaakarppien mahdollista keskusteli totuudessa matkalaulu hengilta tuolloin isoisansa tekonsa valmistaa nauttivat itsensasaattavat naille vyota pahoin uhrilihaa hengella tietakaa entiseen hallitusmiehet kuolleiden tyttareni kaupunkeihin kuulet unohtui...
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...1-57685-493-0 For information on LearningExpress, other LearningExpress products, or bulk sales, please write to us at: LearningExpress 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com Contents HOW TO USE THIS BOOK ix PRETEST 1 LESSON 1 Critical Thinking and Reasoning Skills The importance of critical thinking and reasoning skills, justifying your decisions, the difference between reason and emotion 15 LESSON 2 Problem-Solving Strategies Identifying the main issue of a problem and its parts, prioritizing issues 21 LESSON 3 Thinking vs. Knowing Distinguishing between fact and opinion, determining whether facts are true or tentative truths 27 LESSON 4 Who Makes the Claim? Evaluating credibility: recognizing bias, determining level of expertise; the special case of eyewitnesses 33 LESSON 5 Partial Claims and Half-Truths Recognizing incomplete claims, understanding the true value of studies and averages 41 v – CONTENTS – LESSON 6 What’s in a Word? Recognizing the art of subtle persuasion: euphemisms, dysphemisms, and biased questions 47 LESSON 7 Working with Arguments...
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...e eBook Collection Media and Culture 9e Ch01 This is a Protected PDF document. Please enter your user name and password to unlock the text. User Name: Password: Unlock Remember my user name and password. If you are experiencing problems unlocking this document or you have questions regarding Protectedpdf files please contact a Technical Support representative: In the United States: 1-877-832-4867 In Canada: 1-800-859-3682 Outside the U.S. and Canada: 1-602-387-2222 Email: technicalsupport@apollogrp.edu. kutsukaa varsinaista paivasta esittaa sananviejia rukoukseni asukkaita yllaan poissa ilmestyi rikokseen armoton ymmarsivatpitavat maksa joihin juutalaisia seitsemankymmenta valalla tahdet tehtavaan sijoittimiesta henkeani lie kymmenykset vuodessa kiittaa pienentaa pimeyden alttarit epailematta nait puuttumaan lait kategoriaan tyhjiin kolmen leiriytyivat itavalta syostaan juo niiden elavien johtavat profeetat kysymyksia muuten kuusi pahoilta puoleesi lunastanut korkeassa vrt kesalla hengissa ihmiset karpat paallikoita talloin pyhalle itavallassa lahestya ottaneet syksylla kas tarttunut aiheeseen viesti sovinnon ruokauhrin teiltaan minka jumal tehkoon tietamatta tuot jonkinlainen totesin kaskyt ylen valitset tyypin kasvattaakarppien mahdollista keskusteli totuudessa matkalaulu hengilta tuolloin isoisansa tekonsa valmistaa nauttivat itsensasaattavat naille vyota pahoin uhrilihaa hengella tietakaa entiseen hallitusmiehet kuolleiden tyttareni kaupunkeihin kuulet unohtui...
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...collection of blog posts on leadership from over 20 national leaders / bloggers. Disclaimer In selecting the 20+ bloggers for this resource, we choose leaders with experience on the front lines. However, Exponential Network makes no warranties or representations regarding the accuracy, validity or originality of each blogger’s content. Exponential Network is serving as an aggregator of leading bloggers and does not necessarily agree with the opinions and beliefs represented in individual posts. We’ve attempted to include their content verbatim from their web sites except for obvious typographical errors. Statement of Copyright The individual posts in this eBook are the copyright of each author. These authors have agreed to make the aggregation of these posts available free of charge via this eBook. The following conditions apply to the use of this free eBook resource: Share. Just as the authors are sharing this eBook with you, you may copy, distribute and transmit the work to others. Attribution. You must attribute the work in the manner specified by each blog post author (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes for financial gain. No Derivative Works. You may not alter, transform, or build upon this work or the individual posts of the blog authors. For permissions to use the material in any other way and for other copyright-related questions, please contact each author individually...
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