...Association for Stock Car Auto Racing more formerly known as NASCAR. Some people may not know about the other auto racing series that occasionally comes to the United States to compete. That series is known as Formula 1. NASCAR and Formula 1 have stark differences in where they race, how they race. Did you know that both series average speed is faster than the speed needed for a Boeing 747? A Boeing 747 requires between 150 to 200 miles per hour to take off. Right off the bat, the differences start. One of the biggest differences is the locations that these two series race. NASCAR primary races in the United States but does occasionally race in Mexico and Canada, although they did not during this past year’s season. NASCAR races in 23 cities around the country hitting many of them twice a season (2013 NASCAR Sprint Cup Series TV Broadcast Schedule). Formula 1 currently races in 19 different countries, spanning four continents and hitting each track only once during the season. NASCAR has an average of 36 races a season, while Formula 1 currently has 20 races a season. The next comparison is the vehicles that are used to provide all of the entertainment value that we see on television on a weekly basis. NASCAR drivers race in a closed wheel, closed driver compartment car. Due to NASCAR’s ongoing commitment to safety and entertainment NASCAR recently developed a brand new type of car for their series called the Generation 6 car, or Gen 6 for short. These cars are more aerodynamically...
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...4: Cheating and NASCAR: Who’s at the Wheel? This paper embarks on a road trip to NASCAR, the National Association for Stock Car Auto Racing, to take a close look at why cheating occurs within that organization. Two arguments drive the article, namely that NASCAR (1) may not be able to stop cheating particularly within the current context, and (2) might not want or be motivated to stop cheating. Obstacles complicating NASCAR''s efforts to stop cheating include the long-standing culture of unethical behavior within stock car racing, and the inconsistent imposition of punishments by NASCAR which drivers and race teams perceive as favoritism and unfair treatment. Yellow flags that raise caution include pressure from unwavering fans, and the friction between innovation and maintaining parity among teams. Proposed solutions include changing the culture within the NASCAR community, as well as developing ethical role models, both of which require major action by NASCAR''s top managers to signal the importance of ethical behavior. Other key stakeholders such as sponsors and fans must create incentives and rewards for ethical behavior, and consider reducing or ending support for drivers and teams that engage in unethical conduct. Our analysis and recommendations have broad applications because NASCAR is an archetype of a large organization attempting to reduce cheating and unethical behavior. As you think of NASCAR, the first thing comes to mind is cars racing round a track at...
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...The National Association of Stock Car Auto Racing Clover Park Technical Commnity College The National Association for Stock Car Auto Racing NASCAR (national association for stock car auto racing) was founded by Bill France in Daytona Florida in 1949, in hopes to organize a stock car racing club bound by some simple traditions. Dating back to the prohibition days when moonshine runners would deliver alcohol, many would soup up their cars and give chase to the police and tax collectors. Today, NASCAR is a spectator sport and holds six of the top 20 Television ratings for most viewed sporting event next to American football. What started from a group of renegades and informal races became a multi-million dollar family owned sports division full of triumph and tragedy. The Beginning When moonshine runners would deliver their bootleg liquor, many would modify their cars to avoid the law, or to slip by the tax collectors. Soon the regular runners would heckle about who was better and faster, so to settle the score many runners gathered at Daytona Beach for informal races. In their plight to decipher the good drivers from the bad they would end-up setting world speed records for the day and time. Organizers would come in promising fortune and a future in racing, then would skip town leaving the drivers high and dry again. (Wikipedia) So in 1947, a service station owner and stock car driver Bill France saw the potential...
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...Cheating and NASCAR: Who’s at the Wheel? ACC 571: Forensic Accounting May 29, 2012 My first thought when I hear NASCAR, is cars, fans and a whole lot of noise. Who knew that it is one of the top selling sports in the USA. According to the article “10 Interesting NASCAR facts”, There are over 75 million NASCAR fans in the United States and over 6 million attended races in 2010. NASCAR has grown increasingly in its popularity and is now the second largest grossing sport. NASCAR founder William France “Bill” France Sr. founded the sport in 1948. Bill was a mechanic and auto shop owner from Washington, DC. He moved to Daytona Florida in the 1930’s. At the time, Daytona was a great spot for racing enthusiasts. William got involved in racing cars and promoting events. He soon realized that, at different races, rules would vary, and certain promoters were dishonest and would steal money from the contestants. William France Sr. felt the need for a governing body to sanction events. He chose members of the community, discussed this with them. This idea gave birth to NASCAR. . (www.History.com) Analyze the motivational factors that promote cheating at NASCAR. In the article “Is it Easy to Cheat in NASCAR?”, since stock car racing is such a big business, sponsors do not like to hear of any bad publicity when it comes to their particular team(s). Neither do the teams want to lose their sponsorship. When the sport tried to change the culture of NASCAR by giving stiffer...
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...I. Executive Summary NASCAR is the brainchild of William France, which he started in 1948. Remaining under the control of the France family, NASCAR has since grown to become multibillion dollar business and one of the premier sports in America today. NASCAR sanctions over 1500 races at over 100 tracks in the US and Canada. NASCAR’s business model and success is heavily dependent on its relationship with big name sponsors. NASCAR strives to be the recognized leader in motorsports entertainment by improving distinctive environments for customers, participants and employees. NASCAR foresees strategic global expansion specifically in mature markets such as Europe, where Formula 1 racing has a dominant foothold. NASCAR is particularly sensitive to recessions. To combat this issue, strategic pricing will be used along with the support of loyal sponsors. To continue growing the NASCAR brand in the US we plan leverage our high profile drivers to appeal young folks. NASCAR is also cognizant of the untapped market with minorities and is committed to attracting this diverse group through target marketing and the implementation of special programs. To promote safety within professional racing NASCAR has invested in new technology and is stringent on safety procedure. NASCAR plans continue emphasizing safety and research to make the sport safer than ever. The company also plans to pursue more green initiatives to reduce its carbon footprint. As the economy improves the company will...
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...pace? All of those stories are based on fact. Our current day muscle cars had a shady past in transporting bootleg alcohol during Prohibition. On top of high output engines: the steering and suspension did not yield to modifications. Yes, your brand-new muscle cars’ grandparents were rum runners with a historical value laced into American’s rich blood of fighting spirit for rebellion. What better way of showing anti-establishment mindset than transporting bootleg alcohol in hopped up garage built cars. At the turn of the twentieth century, anti-alcohol lobbyist put forth strong propaganda towards their cause of banning alcoholic beverages, these groups protested and advocated false and slanders materiel to the public, as well as, convincing congress that the esoteric group held a moral high ground in the subject matter. They pushed a thought of old ideas that which they held impart to the preconceived notion that alcohol is, and was a gateway to anger, gluttony and unfaithfulness. With this ideology, many people faced imprisonment and in the extreme cases where the United States government...
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...Almost everyone has their own idea of a dream vacation. It's the perfect place to get away from the reality of every day life and the stress that goes along with it, and the choices and ideas of the “perfect vacation” are as varied as the people who dream about them. Some fantasize about lazing on a warm, sunny beach with soft ocean breezes and a cold exotic drink at their side. Some dream of forests and wildlife, cool running streams, and fresh mountain air that is thick with the scent of pine. There are those whose ideas of the perfect dream vacation involves the thrill of stock car racing mixed with the roar of the crowd, the smell of fuel and hot asphalt that's mingled with the smell of hot dogs and fries from the concession stand, and the heart stopping excitement of mishaps on the track. So what is my idea of the perfect dream vacation? It's simple. It's the place where there are no crowds, everything is familiar, the food is prepared to my specific taste, and the bed is my own. For me, there is no place like home. With a little forethought and planning, even home can be turned in to a dream vacation getaway. A leisurely breakfast is the perfect way to start each vacation day. A plate of fresh fruits, fluffy scrambled eggs, toast with butter, and a cup of hot coffee is sure to chase away that sleepy feeling and energize you for the day ahead. Maybe your favorite breakfast includes a bowl of cereal and a glass of orange juice, or a bagel with...
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...NASCAR and Formula 1 Both have their roots in the car races of the early 1900's. The European races of the 20's and 30's for Formula 1 and the beach course races at Daytona Beach, Florida in the 30's. Formula One is open wheel racing, meaning simply that the cars' wheels are open, or not covered by the skin of the vehicle. The sport is basically technology driven. Manufacturers spend time and money in research and development to produce new parts construction materials to make their cars faster than the next guy. The courses are generally road courses, a term meaning that the course consists of left and right turns as well as straights. As mentioned by others Formula 1 races are sometimes run on courses made of blocked off city streets. They also race in the rain and use a different type of fuel. Formula 1 races take place all over the world. NASCAR is stock car racing, meaning that the cars are loosely based on 4 door sedans currently in production by the auto makers that compete in the series; Ford, Chevrolet, Dodge, and Toyota starting in 2007. The cars do use older technology, but they are meant to emulate the classic American hot rods. It's the idea of taking what you have and doing enough modifications to beat the other guy. Although, in NASCAR, those modifications must meet the standards and fit the rules. They compete on many different tracks, although most are considered oval. There are many configurations though; ovals, tri-ovals, quad-ovals, nearly rectangular...
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...Racing Today motorsports is leading sport activates. The two leading types of racing are NASCAR, and FORMULA ONE also known as FORMULA ONE. NASCAR which includes Truck series, Nationwide, and Sprint cup series FORMULA ONE only has one division which is the FORMULA ONE. The total amount of people that watch motorsports is ”527million people” http://en.wikipedia.org/wiki/Formula_One#cite_note-4 National Association Stock Car Auto Racing is commonly referred to as NASCAR. NASCAR is the most popular type of motorsports which has an average of 75million people “http://www.backseatblonde.com/December6.html.” NASCAR has 28 races a season. NASCAR’s cars use the top brands which consist of Chevy, Dodge, Toyota, and Ford. Each car must have at least three stock parts: the hood, roof, and the trunk. Each engine for the cars is similar but has different parts that make them different. “Most top racing teams build their own engines from scratch. The total cost of these engines, which take more than 100 hours to build, is anywhere between $45,000 and $80,000.” [Source: Martin, Hendrick Motorsports]. “At Hendrick Motosports, a racing shop that supports four different Sprint Cup teams, a 95-person engine department cranks out more than 600 engines a year.” [source: Hendrick Motorsports].” http://auto.howstuffworks.com/auto-racing/nascar/nascar-basics/nascar-race-car-cost1.htm . Tires are very different from our street tires. They are wider and have tougher material because of the extreme...
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...Many people do not know the difference between the two sports of NASCAR and IndyCar. While these sports are alike in a few aspects, they are difference in so many more. Most people just believe that both of these center around cars driving in circle around a big track. While that is true, each sport represents a different type of car, different types of tracks, and most importantly different types of race car drivers. IndyCar, whose name comes from the race track in Indianapolis, races an open-wheel car. This means the car is made without a roof and there is nothing covering the wheels of the race car. Unlike normal cars people drive every day, open-wheel race cars do not protect the driver. Mainly since the car is built without a roof, the driver's head sticks out of the top of the race car. This sport is a highly dangerous sport for that reason. NASCAR, whose name stand for National Association of Stock Car Auto Racing, races a stock car. This means the race car is built like every day normal cars. The body of the car is made to look like a normal car but the inside of the car is built to protect the driver. The car is built around a metal roll cage that is designed for top safety. The way each of these cars, for both...
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...FACULTY OF ECONOMICS AND MUALAMAT BACHELOR OF MARKETING FOR FINANCIAL SERVICES MARKETING STRATEGY CASE 4: NASCAR (A BRANDING SUCCESS) PREPARED BY: NAJIHAH BINTI AHMAD ABDILLAH 1110967 Report Submitted to Mrs. Azlinda bt Lahadzir SEMESTER V SESSION 2013 CONTENT Introduction …………………………………………….. 3 History ………………………………………………….. 4 Key Issue ………………………………………………. 5 NASCAR’S challenges ………………………………... 5 NASCAR’S Branding Strategy………………………… 6 Questions and Answers ………………………………... 7 - 9 Conclusion and Recommendation …………………… 10 INTRODUCTION The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France, Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of Bill France, Sr. NASCAR is the largest sanctioning body of stock car racing in the United States. The three largest racing series sanctioned by NASCAR are the Sprint Cup Series, the Nationwide Series, and the Camping World Truck Series. It also oversees NASCAR Local Racing, the Whelen Modified Tour, the Whelen All-American Series, and the NASCAR iRacing.com Series. NASCAR sanctions over 1500 races at over 100 tracks in 39 US states and Canada. NASCAR has presented exhibition races at the Suzuka and Motegi circuits in Japan, Mexico, and Calder Park Raceway in Australia. NASCAR's headquarters are located in Daytona Beach, Florida, although it also...
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...October 30, 2013 Is Automobile Racing a Sport? There are many arguments for and against auto racing actually being a sport. To understand this argument one needs to know what type of racing people are saying is a sport. Auto racing has been around as long as there have been automobiles. Every teenager, whether they admit it or not has raced. This type of racing however is not a sport if you ask me; this type of racing is known as street racing. On this type of racing people get together and race their suit up cars and see who is faster. There is no stress on the body, and not any practice needed to participate in this. This is one of the main reasons that most people believe that auto racing is not a sport. The type of racing mentioned above is not what most people consider auto racing and neither do I. Auto racing happens on ovals, drag strips, and road courses all across the world. No matter what kind of race track a driver is on it is demanding, both physically and mentally. The type of auto racing most people criticize is whether NASCAR is a sport or not. I understand why people would say that. It doesn’t take more than basic knowledge to drive a car; millions of people also drive a car on a daily basis. These people think driving a commute car and a NASCAR car is the same. Try driving a car which is heavier than a normal car and goes almost three times as fast. The National Association for Stock Car Auto Racing, most commonly known as (NASCAR) is fairly new to the kingdom...
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...Stock Car History Have you ever thought about stock car history and how it grew so big in today’s society? Stock car racing is a form of automobile racing found mostly in the United States, Canada, New Zealand, Australia, Great Britain, New Mexico, Brazil, and Argentina. In the US today the big races are the ones done by the professionals, and that is in NASCAR. NASCAR is a sport where men and women can race automobiles that are upgraded for speed and aerodynamics. On some tracks race car drivers can drive up to 200 and 600 miles at speeds of 200 miles an hour. Racing was started by moonshines back in the 1920s where they had to out run the law because they were smuggling alcohol which in there time was banned because of 18th amendment, and...
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...Before there was Nascar, there were Moon runners. A guy with a souped up car with a 200-gallon moonshine tank in the back if his car. He drove his coupe at neck breaking speeds through the twisty mountain roads to deliver the moonshine to buyers. It was usually delivered at night and with the police or revenuers waiting for him. Evading the roadblocks and outrunning the chase was all part of a day’s work to a moonshine runner. They say that most of all the racecar divers were involved in bootlegging. That’s how most of them were able to afford the fastest and the most expensive machines. They ran moonshine down the twisty back roads and through the mountains to the people during the prohibition. Wilkes County products were delivered throughout...
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...Nascar (National Association for Stock Car Racing) is a world apart from Formula One. Both are exceedingly popular, yet they lie at diverse ends of the motor sports spectrum. Most people who have an obsession with cars and racing may know about Nascar and Formula One, the two most respected names in motorsports today. At first glance, Nascar and Formula One seem very similar; however, a closer look reveals many differences such as aerodynamics, mechanical caliber, speed and horsepower, race tracks, fan base, and histories. Auto racing is a popular, fast paced sport. Nascar and Formula One draw large audiences on television, radio and at live events. Spectators are drawn by the danger, speed, competition, and displays of automotive machinery and the drivers behind the steering wheels. However, Nascar and Formula One are separated in numerous ways. The car chassis style is so different that they conduct races in notably different ways and the organizational rules that they must follow, makes for a different driving experience. Formula One vehicles depend so much on aerodynamics, passing other cars on the track is not a main part of the Formula One racing strategy. Formula One races aim to be fast, but the cars do not change positions, very often. Nascar, on the other hand, rely on passing other cars on the track, to run and win the races. While Formula One may have too little passing abilities, Nascar may suffer from too much of it. Furthermore, bumping or trading paint, is against...
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