...REPORT ON THE FINANCIAL EVALUATION: MCDONALD'S CORPORATION AND YUM! BRANDS REPORT ON THE FINANCIAL EVALUATION: McDONALD'S CORPORATION AND YUM! BRANDS TAMARA AYRAPETOVA The aim of this paper is to perform financial analysis by using financial ratios and to comment, evaluate, and understand the origins of the results by using the comparison of two companies chosen as a case study. The McDonald's Corporation is the largest fast food restaurant in the world. McDonald's Corporation statistics base it in over 119 countries and it serves more than 68 million customers daily. The company's revenues are coming not only from its primary products like hamburgers, cheeseburgers, etc., but also from rent, royalties, and fees paid by the franchisees. This report will look at the financial statements of the McDonald's Corporation over the past 3 years starting from 2010 through 2012. The author of the paper will apply financial ratios to analyze company's position and to identify patterns and trends. She will then compare the results of the analysis with one of the biggest competitors of McDonald's - Yum! Brands Inc. and the industrial averages. Yum! Brands Inc. is a US based corporation. It includes famous brands like KFC and Pizza Hut in their chain. Currently Yum! Brands are the largest competitors McDonald's has in the fast-food industry. To compare the two companies financial statements will be taken from Yahoo Finance (2013). Unauthenticated Download Date | 12/14/14 11:28 PM ...
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...Financial Research Report Thomas C. Page Bassam Ali Hamdan Fin534 March 7, 2016 When reviewing some of the best performing stocks in the business world, they all have one thing in common – a tremendous brand. A company with a strong brand name like McDonald’s Corporation means a lot in the retail sector and investing in a highly-admired brand that offers an easy-to-understand, fairly straightforward company is a good business decision. Not only is McDonald’s a popular brand name, but it has a list of statistics to support its popularity. It has been ranked as the most recognized fast food restaurant internationally and is one of the top three American brands. According to the Forbes List, McDonald’s is the sixth World’s Most Valuable Brand. It is number 207 in the Global 2000, and is listed as number 345 in sales, number 124 in profit, number 702 in assets and number 87 in market value in the world. As of May 2015, its market cap was 92.5 billion and its ticker, “McD”, was $117.48. Some more detailed information follows(Forbes, 2012): Industry: Restaurant Country: United States Founded: 1955 Chief Executive Officer: Stephen Easterbrook Website: http://www.mcdonalds.com Employees: 420,000 Sales: $27.44 billion; Assets: $34.23 billion; Profits: $4.76 billion Headquarters: Oakbrook, Illinois The company was founded by Ray Kroc on April 15, 1955 and now operates internationally in Europe, Asia, the Pacific, Africa, and...
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...has grown from $6 billion in 1970 to $160 billion in 2011, an 8.6% annualized rate (Sena, 2012). Fast food franchises focus on delivering high volume, low cost, and high speed products. Frequently, food is preheated or precooked and served to-go, though many locations also offer seating for onsite consumption. With all stands, kiosks, or sit-down locations, food is standardized and shipped from central distribution points. Consumers enjoy being able to get a familiar meal in each location, and menus and marketing are the same across all stores (Sena, 2012). McDonald’s (MCD) was founded in California in 1940 under the name “McDonald’s Bar-B-Q”. The original founders, Dick and Mac McDonald, reopened the restaurant in 1948 as a drive-in boasting burgers and shakes. In 1954, as the brothers were contemplating franchising, they met traveling salesman Ray Kroc. Kroc’s involvement signaled the beginning of MCD growth into a multinational powerhouse (McDonald's, 2010-2012). McDonald’s operations at the end of the 2011 fiscal year spanned 119 countries around the globe, with 27,075...
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...restaurants in the food service industry. These restaurants serve a varied, yet limited, value-priced menu in more than 100 countries worldwide. All restaurants are operated either by the Company or by franchisees, including conventional franchisees under franchise arrangements, and foreign-affiliated markets and developmental licensees under license agreements. Independently-owned and operated distribution centers, approved by the Company, distribute products and supplies to most McDonald’s restaurants. In addition, restaurant personnel are trained in the storage, handling and preparation of products and in the delivery of customer service. In February 2009, the Group sold its interest in Redbox Automated Retail, LLC.1 1 Thomson One Ticker MCD Exchange NYSE Industry Retailing - Foods Sector Consumer Services Classification Income & Capital Appreciation Market Cap. $71,153 M 52 Week Price range $53.88 - $71.84 Recent Price $69.22 (7/9/2010) Current P/E 15.59 Projected 2012 P/E 14.27 2009 EPS $3.98 Projected 2012 EPS $ Dividend Yield 3.33% Debt Rating AA- Beta 0.61 Porter’s 5 Forces: Pros: Cons: Brief Overview Recommendation: The EIF currently has 3.64% of equity assets invested in...
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...McDonald’s Corporation April Hahnfeld Analyst July 18, 2010 Recommendation: HOLD Porter’s 5 Forces: • • • • • • • • • • • • • • Threat of Competition: High Threat of New Entrants: High Threat of Substitution: Low-Moderate Power of Suppliers: Low Power of Buyers: Low Pros: Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta MCD NYSE Retailing - Foods Consumer Services Income & Capital Appreciation $71,153 M $53.88 - $71.84 $69.22 (7/9/2010) 15.59 14.27 $3.98 $ 3.33% AA0.61 Best profit margin in the industry Moderate Leverage Good dividend yield and earnings growth Attractive per-share earnings growth due to large share repurchases Significant internal exposure and shareholder focus Cons: Commodity cost risks Extremely competitive industry High food, energy, and labor cost concerns Product failures Brief Overview McDonald’s Corporation’s principal activity is to franchise and operate McDonald’s restaurants in the food service industry. These restaurants serve a varied, yet limited, valuepriced menu in more than 100 countries worldwide. All restaurants are operated either by the Company or by franchisees, including conventional franchisees under franchise arrangements, and foreign-affiliated markets and developmental licensees under license agreements. Independently-owned and operated distribution centers, approved by the Company...
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...MacDonald’s Corporation Analysis FIN 284 ASSET MANAGEMENT Summer 2005 Submitted by: Anne Orji Chunlei Bao Angelo Zino Efstratios Philippis 1 Table of Contents I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. Executive Summary (includes Asset Allocation to Portfolio) Company Overview Business Description SWOT Analysis (Key Strategies and Risk Factors) Management Operations Analysis Industry and Market Analysis Overview of fiscal year 2004 Outlook for 2005 Financial Results for Q1 of 2005 Trend Analysis Correlation with current portfolio Financial Statement Analysis 3-4 4 4-6 6-9 9-11 11-14 14-15 15-18 19-21 21-22 22-24 24-25 25-34 35-46 47-50 XIV. Valuation XV. Technical Analysis XVI. Analyst Covering and Insiders Transactions XVII. Current News XVIII. Conclusion XIX. Appendix XX. References 50-53 53-54 54-55 55-59 60 2 Summary Page MCDONALDS CP (NYSE:MCD) Delayed quote data Last Trade: Trade Time: Change: Prev Close: Open: Bid: Ask: 1y Target Est: 27.94 Jul 1 0.00 (0.00%) 27.94 N/A N/A N/A 35.58 Day's Range: 52wk Range: Volume: Avg Vol (3m): Market Cap: P/E (ttm): EPS (ttm): Div Yield (ttm): N/A - N/A 25.64 - 34.56 0 5,562,320 35.41B 1d 5d 3m 6m 1y 2y 5y max 14.30 1.95 0.55 (1.97%) http://finance.yahoo.com I. Executive Summary This paper will look at the development of the McDonalds Corporation and the obstacles that it has overcome. It will also look at the McDonalds Corporation in relation to its major competitors...
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...systematic risk of an investment portfolio. It can be an imaginary portfolio that you would like to put together to park your retirement savings, or your real 401(k) portfolio. To simplify the project, we are not going to include bonds, ETFs, mutual funds, etc. Or in other words, we are going to investigate a portfolio composed of only stocks. For example, your ideal portfolio can comprise the following stocks: IBM (5%), APPL (5%), GOOG (10%), DIS (10%), C (5%), WMT (20%), ALM (5%), GM (10%), JNJ (10%), GE (5%), KFT (5%), MCD (10%). Note the weights in the parenthesis (percentage of total funding) have to add up to 100%. Your portfolio may include more stocks than this example because it normally takes more than 30 stocks (Statman, 1987) for a portfolio to be qualified as a well diversified portfolio. Beta measures the systematic risk (non-diversifiable risk) of a stock. Mysterious as it may sound, it can be easily found out by regressing the stock’s monthly excess return (return in excess of risk free rate) on market monthly excess return according to the following model: R_it-R_ft=α_i+β_i (R_mt-R_ft )+e_it Equivalently Equivalently the dependent variable Y the independently variable X where, R_it is the return of stock i on month t; R_ft is the risk free return on month t, normally a 3-month treasury bill serves a good proxy; R_mt is the market return on month t, normally S&P 500 return serves a good proxy; β_i is the beta for stock i; α_i is the intercept...
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...McDonalds, Fiscal Year 2012 Keith R. Jones Strayer University Accounting I Professor Togbenou November 25, 2013 1. Identify and explain the main sections of the annual report. The main sections of the McDonalds Corporations annual report consist of a 6 year Summary which provides the user with a brief overview of how the corporation has done over the previous 6 years which also includes the current year’s annual report. The report shows items that are on other parts of the annual report such as total revenues, net income, total assets and total shareholders’ equity. The 6 year Summary also shows items such results from company-operated and franchised restaurants giving a total under “system wide restaurants”. The 6 year Summary also shows franchised sales but notes that “franchised sales are not recorded as revenues by the company”. The information is provided to give an understanding of the corporations’ performance financially. The Management’s Discussion and Analysis of Financial Condition and Results of Operations provides the user with an overview as to a description of the business, strategic direction and financial performance for the U.S. and Europe. It also gives highlights from the year, and an outlook for the next or current year (2013) for the U.S. and Europe. The Consolidated Statement of Income provides total revenues through company operated restaurant sales and expenses which includes franchised restaurants-occupancy expenses and net...
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...valuation plays an important role and analyzing the value of a company before making an investment decision is essential for an investor. There are cases where a stock may be overvalued or undervalued. It is not worthwhile to buy and hold an overvalued stock as they will not generate any positive return to the investor and vice versa in case of an undervalued stock. It is essential to estimate the value of a company based on their future growth and earning potential. As a shareholder, it is essential to know the return that an equity investor will generate by investing in a company. Free Cash Flow to Equity (FCFE) provides the actual return that equity shareholder can expect from the company. Six-year projection of income statement, balance sheet and cash flow statement are being made to determine the FCFE. Future FCFE is used for the determining the value of the firm. It indicates about the intrinsic value of the company based on which an investor can determine whether a stock is undervalued or overvalued. In this case, McDonald’s performance is expected to fall during 2015 and 2016. There is an expectation of slow revamps from 2017 in a stable phase. The determined value clearly indicates that the stock is currently overvalued, and it will not be a worthy decision to invest in this stock. Key Details of the Valuation Model It is essential to make an investment in a stock only after making a detailed analysis of the company and after fundamental analysis. In...
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...Business Strategy Analysis: McDonald’s Corporation is the world’s largest fast-food chain in the restaurant industry, serving on average 69 million customers a day. Their stores are corporate or franchised owned, with franchising being highly beneficial to their success by producing 32% of their total revenue. McDonald’s is in a highly competitive industry with market saturation because of low barriers to enter. The industry competes on price, quality, and service. McDonald’s faces competition with full-service restaurants and fast-food restaurants in the area. Their main competitors are Burger King, YUM! Brands, and Wendy’s International. The industry has faced scrutiny on the quality of their products because of a more health concise society. McDonald’s strategy for success is based off of cost efficiency, product development, and marketing and promotions. These factors help form the strong brand that McDonald’s is today. Since their establishment with Ray Kroc, they have focused on driving their success from the 3-legged stool principal representing: McDonald’s employees, the owner/operators, and their suppliers. The stool needs all three to have a good balance in order to function, without either one of the legs success cannot be achieved. All three of them work together to create new products, to reduce costs, and to achieve outstanding customer service. There is commitment in helping all three legs of the stool to succeed. The suppliers play a key role by providing high...
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...Starbucks Financial Analysis Table of Contents History 3 Overview 3 Strategy 3 S.W.O.T. 4 Starbucks Ratios 5 Balance Sheet Analysis 5 Profitability Ratios 8 Activity Ratios 9 Investment Returns 9 Comparative Analysis 10 Profitability 10 Management Effectiveness 10 Valuation Measures 10 Share statistics 10 Stock Price History 11 Dividends & Splits 11 Balance Sheet Ratios 11 Conclusion 11 References 12 Electronic Sources 12 Bibliographic Sources 12 Appendix 13 History The first Starbucks affiliate opened in 1971 in Seattle. The company focused on selling roasted gourmet coffee beans and coffee accessories. The name originates from a character in the novel Moby Dick from Herman Melville. In 1982 Howard Schultz joined the foundation-team of Jerry Baldwin, Zev Siegel and Gordon Bowker as the Director of Retail Operations and Marketing. Inspired by his personal experiences of Italy´s coffee tradition, Schultz proposed to change the company´s strategy and create a coffee chain where customers enjoy their coffee and meet friends. His idea was to transform the coffee shop to be a central meeting and socializing point. As Schultz was not able to convince the founders to switch the company into a concept coffee shop he started his own coffee shop, Il Giornale. Due to his success with his own coffee shop and the support of local investors, he was able to acquire Starbucks in 1987 from its founders. Schultz overtook the name and started a progressive...
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...Executive Summary: According to the 2010 Interbrand Best Global Brands report, “McDonalds Corporation is the 6th most valuable brand globally”. The calculated value of the iconic golden arches logo has an estimated net worth of $33.58 billion (Interbrand, 2010) The company is ranked as the #1 restaurant brand and on an average day will provide food and beverage service to 60 million customers around the world. This corporation is a pioneer in global expansion and emulated by many competitors. Since the opening of the first McDonalds in California in 1940, the company has continued on its journey to continually enhance the brand and support higher sales. In July of 1966, McDonalds listed on the NYSE. By 1970 they surpassed $1 billion in annual sales; the corporation’s vision for growth and their unique business model paved the way for a global footprint that would stir media frenzy. As a global economic presence, McDonalds is a superpower. There are famous stories reported across the globe such as when McDonalds served 30,000 hungry Russians on the opening day of McDonalds Moscow in 1990. This paper will demonstrate the global reach that McDonalds has by reporting and analyzing on the global FX and debt markets and how changes in currency rates and interest rates impact the company’s financials. The analysis will provide an overview of the firm and then delve deeper into the current global presence of the organization and breakdown certain specifics by region globally...
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...McDonald’s CFO and His Roles Leah P. Hairston GB 360 Principles of Finance Instructor: Ms. A. Divine September 28, 2014 Table of Contents * Abstract……………………………………………………………………………..p.3 * Background of the Company………………………………………………………..p.4-5 * Background of the CFO……………………………………………………………..p.5 * Current Roles of the CFO…………………………………………………………...p.6-7 * Company Financials…………………………………………………………………p.7-10 * Recent Financial Statements………………………………………………………p.10-13 * Liquidity Ratios………………………………………………………………………p.14 * Profitability Management Ratios…………………………………………………….p.14 * Debt Management……………………………………………………………………..p.15 * Analyst Commentaries……………………………………………………………p.15-16 * Conclusion……………………………………………………………………………p.16 * Works-Cited APA style………………………………………………………………p.17 Abstract The CFO of McDonald’s has a very important role in the company. CFO’s take care of the controllership duties, treasurer duties, and economic strategy and forecasting duties. Addressing the issues surrounding capital structure is one of the most important duties of a CFO. Peter J. Bensen, 51, is Corporate Executive Vice President and Chief Financial Officer, a position he has held since January 2008. From April 2007 through December 2007, he served as Corporate Senior Vice President-Controller. Prior to that time, Mr. Bensen served as Corporate Vice President-Assistant Controller from February 2002 through March 2007. There are currently...
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... * Yahoo Originals * Business & Finance * Personal Finance * CNBC * Contributors Compare Brokers Apple unveils larger iphones, smartwatch, Apple Pay By Yahoo Finance15 minutes agoYahoo Finance * * * * * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- View Comments (54) Share this ------------------------------------------------- Top of Form Bottom of Form * * * * Recommended for You * ------------------------------------------------- McDonald's: 'That's Not Ketchup…It's Blood' ------------------------------------------------- McDonald's (MCD) sales are sliding and so are its shares. McDonald's said same store sales fell 3.7% in August, the worst slide since 2003. McDonald's also said its supplier problems in China would slash 15 to 20 cents off its...
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...McDonald’s Corporation Analyst Maria Jose Abuawad April 23, 2013 Pros: Cons: Figure 1 1 Year Performance MCD vs. S&P 500 Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2015 P/E Projected 2015 EPS Dividend Yield Debt Rating Beta MCD NYSE Restaurants Consumer Staples Income and Capital Appreciation US $99.3 Billion $83.31 - $99.78 $99.05 18.48 17.5x $7.24 3.10% A 0.34 Recommendation: HOLD Strong brand Economies of scale Cohesive franchisee system International growth opportunities High profit margins Pays a dividend Market share leader Vulnerable to currency exchange Highly competitive industry Obesity propensity Porter’s Five Forces: Threat of Competition: HIGH Threat of New Entrants: LOW Threat of Substitutes: HIGH Power of Suppliers: MODERATE Power of Buyers: MODERATE Brief Overview McDonald’s is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 119 countries. The company operates in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. McDonald’s employs 1.8 million people. It also franchises 80% of its restaurants. The company was founded in 1940 and is based in...
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