Organizations are required to develop and implement various strategies to deal with emerging issues in the business environment. Trends in the external and internal environment of the organization demand development of new strategies for the organization in order to ensure that the business remains viable. The strategic choice of the organization is critical for the achievement of both short term and long term goals of the organization. Organizational leaders and analysts must therefore conduct a thorough evaluation of various strategic alternatives by analyzing the risks involved, organizational capabilities, external environment, and whether the strategies form a good fit with the objectives and values of the organization. (Peng and Dess, 2013)
A good strategy will ensure that the organization operates at its maximum potential and achieves exemplary performance. The strategic approach that the organization adopts will however depend on the organizational culture, organizational structure and leadership style. (Abu-Jarour, 2014) The bottom line is that organizations will design strategic plans that seek to improve customer satisfaction and service quality, gain competitive advantage, improve business processes, attract and retain employees and manage their costs.
Strategic Alternatives
In developing and adopting a strategic choice, an organization has to put into consideration various strategic alternatives that are crucial in making a decision on which strategy to adopt. An important step in this process includes identification and evaluation of the best strategic alternatives for the organization. Evaluation is done on the basis of suitability, feasibility and sustainability of the strategy (Jasper and Crossan, 2012). This paper will analyze the alternatives available for Gentiva. The strategy will be important for the company to deal with the rising