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STR 581 Week 4 Strategic Growth and Evaluation,
Introduction
Growth is a core objective of many organizations because it leads to increase in sales as well as revenue. However, most companies do not know the right tactics and strategies to follow in order to ensure that they grow successfully. It is also vital for companies to determine the right kind of growth that the company needs in order to meet its objectives. Therefore, involving stakeholders in that discussion in order to make the right decision is very imperative (Marquis, 2010). This paper will discuss the best alternatives of growth using Verizon as an example.
Value discipline
Value discipline has three forms in which different companies use to define its core objectives. Operational excellence is one of the value disciplines where by the company does not really care much about the product they are offering but the services they are offering in addition to the products. This means that the company has to ensure that all the services they offer are superior to any other company in the market. By so doing, they will be able to attract customers due to the after service they offer the market (Saks, 2009). The company offers customers with products of low prices so as to ensure that they can afford them. They also ensure that the customers do not hassle a lot when getting their products. Therefore, they ensure that the products are in strategic locations that can be accessed easily by all middle-level customers.
Product leadership is another form of value discipline. In this strategy, the company chooses to ensure that they offer their customers the best product in the
