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Str 581 Week 5

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Strategic Choice & Evaluation Paper

STR/581
March 17, 2014
Victor Rayneri

Executive Summary
The University of New Mexico Medical Group, Inc. (UNMMG) was created in 2007 under the University Research Park and Economic Development Act in Albuquerque, New Mexico. UNMMG is classified as a not-for-profit corporation. UNMMG currently employs 900 clinical practitioners, represents 152 specialties who are exclusive caregivers to the state’s only academic medical center – University of New Mexico Hospital (UNMH) ("Review Of University Of New Mexico Medical Group, Inc. Operations", 2013). UNMMG is a multi-specialty group practice that operates 11 clinics in addition to attending at the 76 clinics at UNMH in Albuquerque area ("UNM Medical Group", 2014). UNMMG reports to the UNM Health Systems, which is comprised of the UNM School of Medicine, UNM Hospitals, UNM Sandoval Regional Medical Center, UNM Cancer Center, UNM College of Nursing and the UNM College of Pharmacy. Being the only academic medical center, UNMMG has to compete with other healthcare facilities in the area and in the state to provide high quality and innovation academic medicine.
In order to realize growth for any organization, they need to evaluate alternatives such as strategies to maintain a competitive edge among its competitors. Strategies such as the best value discipline, generic strategy, and grand strategy should be identified for the organization. Strategy recommendations and recognitions will be determined for UNMMG.
Value Discipline There are three value disciplines that organizations can adhere to. The three value disciplines are: customer intimacy, operational excellence, and product leadership. The selection of a value disciple is a central act that shapes a subsequent plan and a decision a company makes and it defines what a company does and therefore what it

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