Research Proposal
Frank Mattair

Strategic Planning and Implementation STR/581

April 21, 2014

Clifford Olson

Research Proposal

In today’s industries, products and services are become similar, each company needs to develop new innovations is product design, services offered as well as differentiate their product from their competitors. To accomplish this many companies develop a strategic plan including defining strategy, direction, and making decisions on how and when to allocate its resources. A company must gain greater insight into their current position and possible paths that can be taken to achieve a specific course of action. The strategic plan is conducted by a multi-step process which covers vision, mission, objectives, values, strategies, goals and programs.

Validation of Subway’s vision, mission, and values statements

In –depth research will be required to validate Subway Corporations statements on mission, vision and values. These statements are not only key elements in the future planning of the company they also provide the basic foundation for a historical outlook. By conducting research on these basic components managers will be able to not only develop a strategy for the future; they will be able to better understand the company’s current situation as a measuring stick for current success. Both managers and stakeholders should have a clear understanding of all three statements and follow them in order for a company to function successfully in its market.

An external environment analysis consists of analyzing factors that happen outside of the control of an organization yet still have a vital influence on the organizational structure, actions and internal processes. A tool that will be used to analyze these factors will be a PEST analysis. A PEST analysis consists of examining a company’s current situation and how