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STR581 – Strategic Planning and Implementation – Final Exam Study Guide 2013
200 Correctly Answered Questions

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Section 1

1. “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line.
A. direct
B. dramatic
C. soothing
D. Leveraged
E. abrasive

2. Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________.
A. dominant the manufacturers they do business with
B. contend with dwindling customer bases
C. aggressively pursue market expansion and diversification strategies
D. aggressively pursue take over strategies
E. aggressively “squeeze” manufacturer margins

3. Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products.
A. similar
B. identical
C. commodity-type
D. over the Internet

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4. Major retailer types include the following EXCEPT ________. A. the Internet B. specialty store C. superstore D. catalog showroom E. discount store

5. Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion. A. selective specialization B. market specialization C. full market coverage D. product specialization E. single-segment concentration

6. To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive

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