I. Introduction

Company Profile

HBC, Inc. or also known as Hortaleza Beauty Center is a subsidiary of Ang Hortaleza Corporation which manufactures and retails health, beauty, personal, and home care products. It offers make-up products for face and accessories. The company also provides skin and body products, including body butter products, anti-aging lotions, foot treatments, lotions and creams, bar soaps, body scrubs, lightening powders, body oils, fragrances and scents, deodorants, intimate wash products, body wash products, body masques, and hand sanitizers; facial care products, including washes and scrubs, toners and cleansers, moisturizers, and correctives/solutions; and hair products, including hair coloring creams, shampoos, hair treatments, cleansing products, styling, and straightening treatments. In addition, it offers health and wellness products, including supplements, liniments, insect repellers, and skin treatments; salon tools, including hair dryers, curling equipment, hair irons, foot spa machines, and cuticle nippers; oral care products, including toothpastes, mouthwash products, and travel packs; and drinking water. Further, the company provides home care products, including detergent powders, detergent bars, liquids laundry detergents, and fabric conditioners; dishwashing liquids; and toilet bowl cleaners. Its products are available online and through its chain of retail stores in the Philippines; and franchised and internationally stores.
History
Founded in 1993 by the husband and wife team of Dr. Rolando B. Hortaleza and Dra. Rosalinda Ang-Hortaleza, HBC started with only 6 inherited stores from Dr. Hortaleza’s parents. The young couple was in the infancy stages of their manufacturing firm when they’ve decided to add one more store for a total of 7 start-up stores and gave it a new modern name HBC or Hortaleza Beauty Center. Selling