Module Handbook

[Strategic Management]
[19-6B02-00L]
Module Leader: Deborah FitzGerald-Moore
2008-2009

Level [6]

Undergraduate (September Intake)

Faculty of Organisation and Management

Events Management Subject Group
Faculty of Organisation and Management
Sheffield Hallam University,
Howard Street, Sheffield, S1 1WB

Contents

WHAT’S THIS MODULE ABOUT? 1
MODULE TEAM CONTACT DETAILS 1
MODULE OVERVIEW 2
SCHEDULE OF STUDY 3
READING LIST 6
TASK BRIEF 1 - COURSEWORK 8
TASK BRIEF 2 - COURSEWORK 9
Presentation Assessment Criteria Task 1 11
Assessment Decision - Task 1 -Presentation 15
Assessment Decision - Task 2 - Company Report 16
TASK BRIEF 3 - EXAMINATION 17 What’s This Module About?

This module is here to help you better understand how business organisations work. It will help you to consider why certain companies or organizations in your chosen sector are successful and some are not. Whilst it will not give you a crystal ball it will hopefully give you a forward looking perspective on your chosen industry and many of its major companies

This module will also allow you to integrate the wealth of knowledge you have gained throughout your course. Strategy is manifest in all the functional activities of the company i.e. marketing, operations, human resource management and finance and at many different levels of the company from the Board of Directors down to Heads of Department.

Strategic decision making occurs in all types and sizes of organisation from large multi national to small businesses, so whichever your choice of career after University this module will help understand an organisation’s strategy in terms of its content, context and process. Therefore in your future managerial career you will undoubtedly use the skills and knowledge gained from this element of your degree course.

The module team hopes