Eugene Aniemeke

Strategic Analysis of PZ Cussons Nigeria Plc. Annual Report 2013

R1403D66321

Table of contents

1. Introduction …………………………………………………………………………………………….3

2. Strategic Analysis of the Annual Report ………………………………………………………5

3. Conclusion …………………………………………………………………………………………………..14

4. References ……………………………………………………………………………………………………15

Introduction
“Strategic management process is a method by which managers conceive of and implement a strategy that can lead to a sustainable competitive advantage” (StrategicManagementInsight.com, 2013).

The structure of this report will focus on a Critical analysis of PZ Cussons most recent annual report based on the Strategic management process in play. The purpose of this study is to analyze PZ Cussons Nigeria PLC’s strategic management process with the aid of its annual report.

The Nigerian fast moving consumer goods (FMCG) sector is evidently extremely competitive and as such requires a meticulous execution of strategic management process within its business environment. A business must be able to analyze its environment and make informed decisions that will not only guarantee its survival but profit.

The fast moving consumer goods (FMCG) sector in Nigeria basically involves the manufacture as well as the marketing of soaps, detergents, home and personal care products, and electrical goods. This also includes food and nutritional products. The sector comprises of four major consumer companies - PZ, Unilever, Procter and Gamble (P&G) and Reckitt Benckiser (RB). These four are the market leaders and pacesetter where this sector is concerned. Competition also includes other fringe players. It’s imperative to state here that of all; only PZ and Unilever are listed on the Nigerian stock exchange.

PZ Cussons Nigeria Plc. Understands the dynamics of the market and is