Rishi Suresh Mehta – M00467609
Managing the Whitespace – Mark C Maletz and Nitin Arora
An organization contains a particular structure and departments where there are levels of hierarchy. These levels refer to positions of lower to higher designation in terms of authority (the right to take decisions), responsibility, work pressures, salaries, timings and many more. The article describes all the working into ‘Blackspace’ and ‘Whitespace’. The Black space encompasses all the business opportunities that a company has formally targeted and organized itself to capture. Whitespace is more like an unseen concept that exist in organizations. It’s a large but mostly unoccupied territory in every company where rules are vague, authority is fuzzy, budgets are nonexistent, and strategy is unclear and where, as a consequence, entrepreneurial activity that helps reinvent and renew an organization takes place. In modern times it has been noticed that there is huge competition among companies to develop and market their products and services in order to be no 1. This no 1 refer to being the best in all aspects with regards to market share, sales conducted and profit earned per unit. In order to survive in such a competitive environment there is a need of managing in the ‘Whitespace’.
There are a lot of challenges that can be faced at whitespace management. In every organization there are politics that go around. It is seen that the higher management authority try not to allow junior level employees to easily rise up the ladder or even appreciate their work at times because big position not only demands a lot of time and effort with regards to work but also pays higher salaries and other benefits to employees. Another major challenge would be measurement of the work done. Every firms primary objective is to achieve the organizational objective. With the help of whitespace