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Strategic Choice and Evaluation
This paper will evaluate alternatives an organization must consider to realize growth; including the best value discipline, generic strategy, and grand strategy. Additionally, a strategy or combination of strategies will be recommended for Life Insurance Companyto implement.
Value discipline
Value discipline is a model created by Michael Treacy and Fred Wiersema that defines three disciplines a company can adhere to as their primary value principle. The three value disciplines include operational excellence, product leadership, and customer intimacy. Customers define value and consider several aspects including a convenience of price, after-sale service, dependability, etc. when defining a value on the product or service. To maintain a leadership in the respective industry businesses have focused on delivering superior customer value in one the three value disciplines; operational excellence, customer intimacy, or product leadership and meeting industry standards in the remaining two (Treacy & Wiersema, 2014).
The primary principle value disciple Life Insurance Companyshould focus on delivering superior customer value is operational excellence. Operational excellence includes providing customers with reliable products or services at competitive prices with minimal difficulty or inconvenience.
Generic Strategy
Generic Strategy is a basic approach to strategic planning and includes the fundamentals of marketing strategies; differentiation strategy, focus strategy, and low cost strategy. Cost leadership involves becoming the low cost producer in its industry and exploiting all sources of cost advantage to achieve and sustain overall cost leadership. Differentiation strategy focuses on being unique in its industry and focusing in on their unique offerings at a premium price. Focus strategy includes cost focus and

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