...Business Model and Strategic Plan III, Balance Scorecard and Communication Plan Abstract This paper discussed issues and strategies of implementing a Balanced Scorecard in order to facilitate strategic planning in PepsiCo’s Mountain Dew Energy drink company KickStart. PepsiCo has been using the Balanced Scorecard in order to manage its performance measures for the implementing of the Balanced Scorecard to try and select the appropriate performance measures for the area’s listed below; • Growth in developing in the Energy drink new product and emerging markets • Financial perspective---how do we look to stakeholders • Customer perspective---how do our customers se us? • Internal business processes—what must we excel at? • Innovation and learning----how can we continue to improve and create value? Other challenges include collecting the desired information and systematizing its production analysis. Understanding what the customer wants and getting feed back on the flavors, the taste, and the coconut waters affect on the healthier side of the choice. Background and Context PepsiCo’s sister brand Mountain dew has created an off brand for young coffee drinkers of America called Millennia’s. The Challenges of implementing performance for the new product taste is going to be difficult without getting the target audience approval. PepsiCo’s motto is to make sure when it introduces a new product it is consistent with “The performance with Purpose”. The performance...
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...Sample Outline for a Strategic Communication Action Plan The following is an example of an outline for a strategic communication action plan for XXXX County Schools based on the recommendations from an NSPRA Communication Audit Report. The suggested goals were taken from the guiding principles, objectives and action steps detailed in the recommendations in the report. The plan also indicates which of the district’s strategic directions (or goals) the communication goals most directly relate to. Please note that this is an outline and not a complete plan, as there are sections that Communications Office staff and administrators need to address, such as budget, timelines, responsible parties and evaluation measures. Ongoing communication and public relations activities should also be added. While this represents a substantial start on developing a comprehensive communication plan, it requires the input and direct involvement of XXXX County Schools staff and patrons in order to prepare a final plan. Strategic Direction: Highest Student Achievement Suggested Goal: Position XXXX County Schools as “the district of choice” for quality teaching, learning and student achievement. Objectives • Develop clear, consistent messages that are delivered in “one clear voice.” Action steps: ♦ Create a theme. Target audience: Staff; parents; community Budget: Timeline: Responsible persons: Evaluation measures: ♦ Develop key messages for staff, board and key communicators. Target audience:...
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...The Changing Nature of Global Economy and the Need for Strategic Communication Business today has become a very big venture and the need for expansion into the global economy is deemed necessary for large company growth. Business’s entering into the global market will need strong communications in order to survive a global economy. The concept of strategic communications will allow a company to expand worldwide with the competency that the correct message is being portrayed. The concept of strategic communications involves understanding the meaning of the strategic communications, the different levels of communications, and the advantages of utilizing strategic communications. Strategic communications, in short terms, is the utilization of the best avenue to portray the message and concept at hand. The definition version is infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. The topic of strategic communications is important because it increases different avenues of communication, provides a consistent and well coordinated delivery of the message or concept, and overall demonstrates the level of professionalism the company has by following distinct procedures. A company operating in a global business market has three different levels the producer can take in order for the consumer to recognize their product...
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...of internal communication of a reputed consulting firm that has widespread reach on domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and the behavioural aspects of employees as monitored before and during the interview process. The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most frequently are informal, such as word-of-mouth and telephone coupled with a company intranet or emails which the employees can access. The dialogic communication has paved way for strong interpersonal relationships between the employees. While the firm’s operations are currently goal oriented, as the firm plans to enlarge its scale, operations will lean towards being process oriented. In such situations it will be difficult to sustain an informal communication structure and there will be a realization for a more formal communication structure. The report evaluates this range and concludes that even though the current communication practices in the organization are satisfactory, there is always a scope for improvement as there as in scenarios of expansion. The organization should strategize communication culture to maintain...
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...The Key to a Thriving Business: Internal Communication Presented to Mark Medicoff Lecturer John Molson School of Business Concordia University Prepared by Student Comm 212 Section F John Molson School of Business Concordia University October 21, 2008 Table of Contents Executive Summary............................................................................................................iii Introduction..........................................................................................................................1 Background..............................................................................................................1 Purpose Statement....................................................................................................1 Research Methods....................................................................................................1 Body.....................................................................................................................................1 Keys to International Success..................................................................................1 Internal Communication in Business.......................................................................2 Microsoft’s Success in the International Market.....................................................2 DHL’s Success in the International Market.............................................................3 ...
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...Stuart(2005) argues why annual report is still important. He provides four points that annual report can offer to show the next horizon and resonate with shareholders. Those key messages can guide shareholders effectively in order to realize high financial results. This article explains the report question efficiently what necessary messages and major method communication is demanded to shareholders and possible inventors. While it is limiting since the article come down to checking the characteristic an annual report needs which can exchange ideals efficiently with its main readers. In addition, Stuart(2005,P.2) illustrates many success examples how DTCC change their annual report by using some new methods such as benchmarking approaches and techniques, set up senior communication officer. Those examples are rarely and cannot be seen as evidence. The lack of the source is perhaps it is useful in DTCC but the author does not show some evidence whether they can be used in other companies to communicate with shareholders. Text 1 Goldstein, Stuart Z. 2005, ‘Unleashing the power of the annual report at DTCC’, Strategic Communication Management, vol.9, no.3, pg.30 Text 2 Arumugam, S. 2005, ‘Navigating the web of Financial Reporting’, EBF，issue 23 winter 2005/6, pp.51 Text 3 Australian Shareholders’...
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...Statistics in business Glenn Smith QNT/351 June 1, 2014 Mark Alsakka Summary Statistics is the research of the assessment, arrangement, accumulation, as well as the meaning of the data in the field of business as well as marketing procedures. Statistics cope with the main business elements, e.g., the planning process of the data accumulation by way of developing the surveys as well as tests. Additionally, there are 2 main kinds of statistics, the first one is descriptive statistics, in which the figures are used in the statistics procedure, as well as the second one is inferential statistics, in which the procedure incorporates getting the results and making the forecasts. Statistics Methods With regards to statistical techniques, there are several specific types of statistics techniques that are described here. The 1st technique is the “Experimental Method,” that includes the study procedure in which the venture looks into the causality and draws a specific decision on the impact of the modifications in the values of independent parameters. The “Observational Study” is the technique which looks at the connection between 2 different but same factors, like a connection in smoking and cancer of the lung. The “Levels of Measurement” is yet another technique which includes 4 levels of measurement, that are - minimal, ordinal, interval, as well as ratio. Each one of these measurements includes a different use in the study procedure and analysis procedure. The Null theory...
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...En este ensayo se estará presentando un análisis ambiental interno y externo y un análisis de la cadena de suministro para la propuesta ofrecida en el nuevo negocio. Se creara una tabla SWOTT donde se resumirán los hallazgos. En el análisis ambiental se deberán considerar como mínimo, los siguientes factores. Para cada factor se identificara la principal fortaleza, debilidad, oportunidad, amenaza, y la tendencia los cuales se incluirán en la tabla: 1. Fuerzas Externas y tendencias a considerar: Leyes y regulaciones, fuerzas externas mundiales, economía, la tecnología, innovaciones, aspectos sociales, ambientales y la ventaja competitiva. 2. Fuerzas internas y tendencias a consideras: las estrategias, estructuras, procesos y sistemas, recursos, metas, capacidades estratégicas, la cultura, tecnología, innovaciones, propiedad intelectual y liderazgo. Se escribirá un resumen en el que se analizaran las fuerzas y tendencias relevantes de la lista anterior. El análisis debe incluir lo siguiente: fuerzas económicas, leyes y regulaciones con sus tendencias, hacer una critica de lo bien que la empresa se adapta a los cambios. También se analizara y explicara la cadena de suministro de la nueva empresa. Comparta sus planes de desarrollo y habilidades básicas de la influencia y los recursos dentro de la cadena de suministro con el fin de tener un impacto positivo en el modelo de negocio y de las partes interesadas. Identificar problemas y oportunidades. Identificar los problemas y/o...
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...Integrated Marketing Communications Plan | [Company name] | | | | | Product name: | Click here to enter text. | Prepared by: | Click here to enter text. | Modified date: | 9/18/2008 | | | Table of Contents 1 Executive Overview 4 1.1 Scope of this Integrated Marketing Communications Plan 4 1.1.1 Marketing Objectives 4 1.2 Communications Objectives 4 1.3 Communications Strategies 4 1.4 Issues and Challenges 4 2 Situational Analysis 4 2.1 Product History 4 2.1.1 Product background 4 2.1.2 Current problems facing product 4 2.1.3 Past integrated marketing communications oR advertising themes 4 2.1.4 Past integrated marketing communications budgets 4 2.1.5 Past to present media spending 4 2.1.6 Current messaging 4 2.1.7 Customer trends 4 2.2 Current Marketing Situation 4 3 Target Audiences 4 3.1 Target Audience 4 3.2 Key Evaluation Criteria 4 3.3 Target Audience Profiles 4 3.3.1 Customer Profiles 4 3.3.2 Industry Analysts and Publications 4 4 Competition 4 4.1 Product Comparison 4 4.2 Barriers to Entry 4 4.3 Competitor Differentiation 4 4.4 Key Competitor Net Impressions and Messages 4 5 Branding and Messaging 4 5.1 Branding Architecture 4 5.2 Positioning Statement 4 5.3 Value Propositions 4 5.4 Major Messages 4 5.4.1 Major Messages for Customers 4 6 Communications Vehicles 4 6.1 Communications Process and Vehicles for Customers 4 7 Tactical Calendar 4 8 Budget 4 9 Metrics 4 ...
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...Running head: Strategic Communications Strategic Communications its implications in Corporate Social Responsibility, especially as it relates to the United States Military Social Responsibility and Ethics Management MGMT 325 1 November 2008 Abstract The purpose of this paper is to inform the readers of Strategic Communications and its implications in corporate social responsibility especially as it relates to the United States Military and specifically how the United States Air Force is utilizing Strategic Communications to decisively influence worldwide audiences in efforts to either diffuse or prevent aerospace crisis. Strategic Communications, its implications in Corporate Social Responsibility, especially as it relates to the United States Military Wow, now if that is not a mouthful, it is no wonder why today and in the future we are going to rely more and more heavily on what we say versus what we actually accomplish. I reiterate we must remember it is what and how we say things that are most remembered not how we acted. The ability to affect change in a memorable voice is accomplished through an ever growing medium known as Strategic Communications, which is defined by the Defense Science Board (2004) as “a vital component of U.S. national security. It is in crisis, and it must be transformed with strength of purpose that matches our commitment to diplomacy, defense, intelligence, law enforcement, and homeland security.” It is also further...
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...Communication The criminal justice system most develops a strategy implementation plan to have an effective communication flow through the chain of commands. “Research has shown that enterprises[often] fail at execution because they go straight to structural reorganization and neglect the most powerful drivers of effectiveness- decision rights and information flow”( Hoover, 2010). Agency in the policy department process should have an underlying strategy that pushes communication through the government department. Most law enforcement and government agencies fall in the trap of not following information through out the departments. Strategic communication plan helps agency’s core message, strategy, values, purpose, and mission to persuade key stakeholders and enhance positioning. Depend how the agency group them together there are four components that helps provide a roadmap to get from strategy development to implementation. Rational statement analyzed and summarizes the strategic communication plan goals and objectives that will move the organization toward strategy implementation. Situational analyze determines where the organization is today and where is heading. Situational analyze also identify issues, challenges, and barriers to communication along the way. Vision key function is to eliminate gang activity in neighborhood, disrupt the flow of drug, and reduce crime. Core values are a method that asks leader and employees if the current organization culture...
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...Explain why strategies fail? Understanding the value of and need for a strategic plan is a great place to start, but just wanting something, isn’t enough. Developing a strategic plan takes discipline, foresight, and a lot of honesty. Regardless how well you prepare, you’re bound to encounter challenges along the way. Some of the below mention factors contribute to failure of strategies. Poor Preparation of Line Managers: Numbers of companies have recognized that the responsibility for formulating strategy belongs to line managers, not staff planners. The latter’s role is supportive and facilitative. But in many instances, line executives have been inadequately prepared to assume this responsibility. Line managers need to understand the key concepts and language of strategic planning. It is unlikely that without some help, they will uniformly understand the operational meaning of such notions as ‘bases of competition’, ‘strategic issues’, ‘key success factors’, ‘portfolio role’, and ‘strategic management’. Typically, line managers view strategic planning as an additional burden imposed from above, diverting them from ‘running the business’. All too often, many line managers adopt a grudging, mechanistic approach to their planning duties. Small wonder that staff planners creep back in to lend a hand and help fill the void. Improving line managers’ understanding and skills in strategic planning through participation in ‘quick-fix’ management development courses often yields disappointing...
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...IT STRATEGIC PLANNING “You’ve got to be very careful if you don’t know where you are going, because you might not get there.” Yogi Berra BACKGROUND Henry Mintzberg, former president of the Strategic Management Society, points out that “strategy can not be planned because planning is about analysis and strategy is about synthesis.” 1 Failure to recognize this basic distinction accounts for the frequent failure of such exercises, as does an excessive focus on technical detail, lack of suitable leadership, and perhaps most important, failure to align technology to institutional mission and priorities. Strategic planning involves a structure or framework, a set of procedures (both formal and informal), and of course content. Beyond these basic elements, the underlying assumptions about strategic planning are that the future can be anticipated, forecasted, managed or even controlled, and that the best way to do so is to have a formal and integrated plan about it in place. The process of planning itself may turn out to be more important than the results, and that process requires, as Mintzberg suggests, both analysis and synthesis. Planning simply introduces a formal “discipline” for conducting long-term thinking about an institution, and for recognizing opportunities in and for minimizing risks from the external and internal environments. Among the hundreds available, perhaps the most well-know model of strategic planning has the SWOT (for strengths, weaknesses, opportunities...
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...Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications University of Phoenix MMPBL/500 David Rollins May 17, 2010 In the last three years Global Communications has faced declining stock prices that have shaken stockholder confidence in the company. Increased competition from the cable industry and their inability to update systems and processes with new technology and contributed to their decline. Global Communications must identify future trends and threats if they want to increase market share and gain a competitive advantage. Gap Analysis: Global Communications In response to the external threats from competitors Global Communication has re-evaluated their current business model and has embarked on a new strategic plan. Whereas this new course may lead them to regain market share they failed to recognize the value of their long term workforce. Global Communications has to take action and respond to the external threats in the telecommunications industry if they are to remain competitive. Whereas these changes may bring success they are full of challenges. Examples of these challenges include implementing the new strategies so they succeed in improving the company’s current position in the telecommunication industry and effectively deal with pending litigation from the Union who strictly opposes the outsourcing of call centers to Ireland and India as this will contribute to laying off employees in the United States. The corporate...
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...Strategic Communication Ethics Ethics is the subjects that define the difference between the right and wrong, in terms of business it is refereed as the ethical literature of doing business. Ethics has always been a part of our lives, defining our boundaries for deciding whether which side would favor us and which side is the right one. Many ethical philosophers believe that the act of doing right or wrong is totally depended on the situation. Philosophers also believe that ethics is science of conduct that motivates each individual to live under the defined conducts of life. Ethics is not a new subjects, it is from the times of Socrates and Plato around 2500 years back when the theory of ethics came as the “state of art”. Ethics has played a very important role in translating legal laws and regulations; ethical guideline is required for the assessment of new laws. Ethics focus on creating and sustaining more moral values such as honesty, responsibility, respect etc. These values are termed as the moral or ethical principles. Business Ethics When we say Business Ethics, it is subjected to the behavior of working in an office atmosphere. It is important to work right and do what is right at workplace. There is a very special relation that the company has with its customers and stakeholders; the company is always working hard to please them. Business Ethics also involve the ethical behavior of one employee with the other, the healthy conversation between the manager and...
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