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Strategic Human Resource Management

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Strategic Human Resource Management-MGT 509
Individual Assignment
Instructions
This is an individual assignment. The word count should be less than 1500. In writing your answers, you should do extra research based on the given case study. You should submit your answers in printed form on or before 19th March 2016. This assignment carries a total of 15 marks whereas 10 marks allocated for the submitted answer and 05 marks allocated for the presentation. The date of presentation will be announced on 19th March 2016.
Integrating McDonald’s Business, Human Resource, and Staffing Strategies
McDonalds is a restaurant chain that operates in most of the countries including Sri Lanka. It has recognized its human resources as the most important asset. The company’s success depends on the satisfaction of its customers, which begins with workers who have the attitudes and abilities required to work efficiently and provide good customer service. To execute its growth strategy, McDonald’s has identified people as one of its three global corporate strategies. McDonald’s claim that’s that as an employer, it wants “to be the best employer in each community around the world”. It also makes a “people promise” to its employees that “we value you, your growth, and your contributions”. Its five “people principles” reflected by its human resource strategy are: respect and recognition; values and leadership behaviors; competitive pay and benefits; learning; development; and personal growth; and ensuring that employees have the resources needed to get the job done. The company has also identified its people practices and approaches that substantially impact the firm’s performance. This has allowed it to develop a business model that emphasizes the people factors that improve firm results by improving employee commitment, retention, productivity, and customer loyalty. McDonald’s works hard at hiring people who want to excel in delivering outstanding service. But, many of its employees are teenagers. The company tries to recruit and hire the best people, retain them by offering ongoing training, and then promote from within to fill its managerial positions. To ensure that it’s recruiting the right people, the company has identified important skills and behaviors that it looks for in applicants. McDonald’s has found that the best way of hiring quality crew members is to advertise inside the restaurant and attract local people and/or friends of existing employees. McDonald’s also recruits at local job centers and career fairs, using hiring material with a clear message targeted at its intended audience. (Adapted from Phillips, S. and Gully, S.M., (2012), Strategic staffing, Pearson Education).
Questions:
a) What are the sources of McDonald’s success?
b) How has McDonalds aligned its business, human resource, and staffing strategies?

c) What are some possible talent-related threats that could erode at McDonald’s competitive advantage?
d) What would you recommend the company to maintain its competitive advantage over the next five years?

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