...Walt Disney and Marvel Entertainment Strategic Initiative Cynthia Morgan FIN/370 July 29, 2012 University of Phoenix Nicole L. Givens Strategic initiative plans allow organizations to identify initiatives and strategies to undertake and to accomplish the objectives and goals identified by the organization. The process for strategic initiative planning involves various steps. The steps include identifying the organizations opportunities, threats, strengths, weaknesses, creation of objectives and goals, development of tactics, strategies, use of measures, and processes to evaluate the results. Team A will discuss Walt Disney and Marvel Entertainment acquisition strategic planning initiative, identify an initiative Walt Disney discussed in their annual report, the effects the initiative will have on the organizations financial planning and the initiative will affect the organizations cost and sales. Walt Disney and Marvel Entertainment Strategic Initiative The initiative of strategic planning of Walt Disney, Team A will analyze the acquisition of Marvel Entertainment. Reports show that Walt Disney...
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...Strategic Initiative Paper "Disney" Marquita Lacy-Polk, Diana Dorsey, Kim Jenkins, Joshua Snooks FIN/370 January 29, 2014 Strategic Initiative Paper "Disney" Disney has grown exponentially to become a household name and a global leader in the industry of family entertainment. Shortly after as a small cartoon company, Ellas Disney, founder of Walt Disney grew the Disney Corporation into something that no one could have imagined. Ellas Disney was always known for his innovation and abilities and still reminiscent today as it was in the 1920s. The company attributes are a majority of and to the success that they have built. In order for organizations to be successful and to survive requires planning for the future, with creative ideas and motivated personnel with an open mind and a strong drive. Two essential business functions are financial and strategic planning, with the great success that Walt Disney has accomplished, then till now there are still financial impacts and risks that still should be considered when making certain decisions when it comes to the company. In this paper our team will be discussing in more detail the current strategic initiatives and the possible new initiatives that Disney has in play, along with the financial impacts and the risk of putting those decisions into effect. The Walt Disney’s annual reports are very important when it comes to strategic and financial planning because it provides a variety of financial information which is helpful...
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...Strategic Initiative Paper In this paper, the relationship will describe strategic planning and financial planning for Disney. The first section will cover Disney’s strategic planning initiative and identify a strategic initiative discussed in the organization’s annual report. This will be followed up with a description on how this initiative affects Disney’s financial planning. The next section will address how Disney’s initiative will affect the costs. The third section will discuss how Disney’s initiative will impact sales. The fourth section will describe the risks associated with the initiative and the financial impact that these risks have. This will be followed up with a conclusion. Strategic Planning Initiative for Disney Within many elements of strategic planning, the scope of a corporation such as Disney must be broken down into numerous factors, and the initiatives derived from those business components looked upon a step-by-step process to glean advantages from the wide array of contingencies. Team A has looked at an initiative from the Disney Annual Report for 2009, which is the strategy for handling foreign currency exchange risks. As with numerous large multi-national corporations both their future growth and expansion lie in the ability to do business in foreign markets. The management at Disney is astutely aware of this factor and has made inroads into these markets. The major drawback is financing these operations with local currencies and the foreign exchange...
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...Lyndi Day Strategic planning or what is sometimes called “long range planning” determines where Disney would be headed business wise in the next few years or more and what initiatives Disney will use to get there. Strategic planning is just one of the different steps to be performed in achieving a solid plan. As Disney encounters different issues such as the current state of the economy or positive opportunities, planners must come to careful and smart conclusions. Planners for Disney should always include the current financial state of the company, during the planning process. There are a few key steps pertaining to the financial aspect of strategic planning: developing financial goals, alternative courses of action, evaluating risk, implementing a financial action plan, and reevaluating your plan. During the planning process, at some point, senior planners will need to identify or update the strategic philosophy. This process can be accomplished by updating the mission, the vision, and the core values statement to be aligned with the strategic plan. “Some deft observer of the laws of physics as well as economics once said that the two most powerful forces in the world are gravity and the time value of money, (http://www.finance.cch.com/text/c10s10d020.asp).” Time Value of Money is a beginning block for financial planning, and Disney must have a genuine understanding of this process in order to achieve financial security throughout this strategic initiative. The Time...
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...this paper, the relationship will describe strategic planning and financial planning for Disney. The first section will cover Disney’s strategic planning initiative and identify a strategic initiative discussed in the organization’s annual report. This will be followed up with a description on how this initiative affects Disney’s financial planning. The next section will address how Disney’s initiative will affect the costs. The third section will discuss how Disney’s initiative will impact sales. The fourth section will describe the risks associated with the initiative and the financial impact that these risks have. This will be followed up with a conclusion. Within many elements of strategic planning, the scope of a corporation such as Disney must be broken down into numerous factors, and the initiatives derived from those business components looked upon a step-by-step process to glean advantages from the wide array of contingencies. Team A has looked at an initiative from the Disney Annual Report for 2009, which is the strategy for handling foreign currency exchange risks. As with numerous large multi-national corporations both their future growth and expansion lie in the ability to do business in foreign markets. The management at Disney is astutely aware of this factor and has made inroads into these markets. The major drawback is financing these operations with local currencies and the foreign exchange rates, and as such Disney has modeled a hedging system to address these...
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...Disney is very creative man to be known for following his dreams and visions. To continue, the Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont Realty in Los Angeles. It was there that Walt Disney, and his brother Roy, produced a series of short live-action/animated films collectively called the ALICE COMEDIES. The rent was a mere $10 a month. Within four months, the ever-growing staff moved next door to larger facilities, where the sign on the window read "Disney Bros. Studio." A year later, in 1925, the Disney’s made a deposit on a Hyperion Avenue lot in the Silver Lake district of Los Angeles. Construction began on the new studio shortly thereafter. During the next 14 years, many changes took place at the Disney studio: Mickey Mouse was "born" in 1928, followed by Pluto, Goofy, Donald Duck, and the rest of the Disney gang. Furthermore, in 1937, Disney's innovative first full length animated feature, snow white and the seven dwarfs, was released to critical acclaim and worldwide success. In order to expand and meet the expectations of his audience, Walt saw a need to increase the size of his studio. With profits from snow white, he made a deposit on 51 acres of land in Burbank and began designing a modern studio specifically for the purpose of making animated films. Walt was personally involved with all aspects of designing the studio. From the layout of the buildings to design of the animators' chairs, nothing was left to chance....
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...............................................................................................................................................3 3.1. 3.2. 3.3. ALTERNATIVE PIXAR: BUILDING NEW ZONE WITH IMPORTING IDEAS FROM DISNEY GLOBAL..................................... 4 ALTERNATIVE THE PIRATES OF THE CARIBBEAN: BUILDING BRAND NEW THEME ON A GLOBAL LEVEL ......................... 4 ALTERNATIVE HOME OF MULAN: CREATING A BRAND NEW THEME TARGETING SPECIFICALLY THE LOCALS ................ 4 4. 5. 6. 7. CSR INITIATIVES ....................................................................................................................................................5 GENERAL OPERATIONAL UPGRADE ............................................................................................................5 CONCLUSION ............................................................................................................................................................6 APPENDIX ...................................................................................................................................................................7 LOSING MAGIC IN THE MIDDLE KINGDOM 2 1. Introduction Aiming to tap into the huge Chinese market, The Walt Disney Company created a joint venture with the Hong Kong government, where the former had a 43% stake and the latter a 57%...
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...Organizational Planning of The Walt Disney Company The Walt Disney Company is a leader in family entertainment, spanning the globe with its many subsidiaries in dozens of countries. Founded in 1923 by Walter and Roy Disney, the company was known then as The Disney Brothers Studio. Over the years, the name changed, additional companies were added, and the vision statement grew to focus on three fundamental pillars: “generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets around the world” (The Walt Disney Company, 2014). Disney has many strengths, one weakness, many opportunities for growth, and a few threats that create a challenge for this global leader. This paper will discuss these items as they relate to the operational and strategic goals of the company. Disney’s strengths include having a significant customer base for its cable channels, having many diversified entertainment businesses, and having increased profits in the past decade (The Walt Disney Company, 2012). The biggest weakness that Disney has identified is that 75% of their revenue in 2011 was generated from customers in the U.S. and Canada. This is an opportunity for expansion of their operations to bring Disney entertainment to other parts of the world (The Walt Disney Company, 2012). The opportunities that Disney can develop include expanding their presence in emerging economies including Russia, China, Asia Pacific...
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...Introduction For more than 90-years, the name Walt Disney has been a world dominant leader in the family entertainment industry. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world ("The Walt Disney Company", n.d.). Over the years The Walt Disney Company has diversified into four major business segments: Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products. Diversification of products and services is a strategy that The Walt Disney Company clearly centered on in order to ascertain a competitive advantage in the entertainment industry. Over the years it has expanded into a household name and entertainment power house. It is for this reason brand has a loyal customer base and for most there is no substitute. Marketing Scope The Walt Disney Company’s largest and most value creating synergy it their marketing and advertising strategy. Despite the high prices of the Disney theme parks and resorts the number of visitors are unmatched by their competitor’s. The one of the main reasons behind the company’s success is their marketing strategy is interrelated. The Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products are able to promote and market each other’s products/services through one another. The Walt Disney Company is the world's largest media corporation...
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...Walt Disney Company Introduction The Walt Disney Co. is an enigma in these rough economic times for the sole purpose that they show minimal signs of slowing down. Mickey Mouse has his hands dipped into everything and from an investor’s standpoint that’s a good thing because that equals diversification, and in turn, diversification lowers risk. The Disney Company operates in several areas of the media and entertainment industry. They have recently acquired Pixar, which consistently provides box office record sales with their animated films. Along media entertainment lines, Disney also operates dominant media channels ABC and ESPN. These are two channels that carry with them a strong loyal following. Sports have always been America’s past time and it’s unlikely to see them ever declining or the viewership that goes along with it. People have always poured capital into sports and will continue to for many centuries to come. Aside from Disney’s ventures, investors focus and confidence should be in the trademark of Disney. Characters such as Mickey Mouse and Buzz Light-year are icons that will never be lost in the pages of time. Kids and adults alike will always want to participate in the next big thing the company has to offer and these kinds of expectations will always lead to Disney having a stable stock price and even unstable in the positive manner because the growth potential is limitless for this company. You can see that limitless with the many franchises Disney has...
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...Business Analysis project, a review of the strategic initiatives taken by The Walt Disney Company relative to organizational and operational adaptations to the changing markets. An explanation of how recent economic trends are influencing the company, strategies Disney has used or could use for adapting to the changing markets. In addition, tactics Disney has implemented or could implement to achieve their strategic goals, the role human resources management plays in helping them achieve the goals, and would I be willing to invest in this company as a mutual fund manager. How Recent Economic Trends Are Influencing Disney. Even though the economy has been in a recession for the past couple years The Walt Disney Company has been doing well and shown continued growth. The company continues to show signs of being a healthy company as indicated by their continued increase in their net income Nelson (2012) “Disney’s income for 2011 and 2010 was $4,807 and $3,963 respectively, which represents a 21.30% increase.” (p. 4). In addition, the company had a net income of $3,307 in 2009, which represents a 19.84% increase for 2010. As shown in Figure A, Disney has shown growth in all areas of its financial statements during the past three years. Over all the company has not been significantly effected by the current economic downtrun and has been able to hold its market share. Strategies Disney Has Used to Adapt to Changing Markets The Walt Disney Company has the capital to allow management...
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...Strategic Plan Part 1 Walt Disney: Conceptualizing new service division Will Johnson BUS/475 March 12, 2015 Frank Bearden Strategic Plan Part 1: Conceptualizing new service division Introduction The Disney brand is a global powerhouse, renown for entertaining hundreds of millions of people over the past 75 years. Founder Walt Disney (d. 1966) took a simple vision of an animated mouse and turned it into a fantastical empire full of breathtaking imaginations come to life. The Disney Company is an organization which embraces constant innovations, one which the corporate world admires. It is because of this restless and intrepid spirit that Disney consistently lands on Forbes ‘Best Of’ lists, including Most Reputable Businesses and Most Valuable Brand (Forbes, 2014). Some of Disney's breakthrough innovations include the first motion feature using sound (Steamboat Willie), the first full-length animated feature film (Snow White), the first ‘4-D’ feature film (Captain E/O starring Michael Jackson), and the world’s first fully-interactive ‘themed park’ (Disneyland). This ‘company of firsts’ highlights the importance of an organization staying true to its mission statement while pushing above and beyond, breaking new ground with bold, visionary ideas. But Disney is not done. The Disney Company doesn’t rest on its laurels; and there are still new frontiers to discover in this illustrious company. Having developed new advancements in entertainment, Disney now points its...
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...sources when necessary. 1. Fortune 500 Company name The Walt Disney Company | 2. The company’s internal and external stakeholders Internal stakeholder’s | External stakeholder’s | | According to "External Stakeholder Engagement" (n.d), stakeholders include non-governmental organizations (NGOs), multi-stakeholder initiatives (MSIs), labor unions, peer companies, multi-lateral institutions, government agencies, socially responsible investors, industry associations and others. | 3. Company’s mission and vision Company’s mission According to "Walt Disney Company's Mission Statement And Vision: Formula For Success" (2013), "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information”(Walt Disney Company Mission Statement). | Company’s vision According to "Walt Disney Company’s Mission Statement And Vision: Formula For Success" (2013), “Keep their customer’s happy” (The Walt Disney Vision). | 4. Company goals At least one company goal that can be accomplished through a strategic plan According to "2012 Disney CitizenshipPerformance Summary " (2012), “Recognize kids who make positive contributions to their environment or communities” (Performance Detail ). | At least one company goal that can be accomplished through an operational plan According to "2012 Disney Citizenship Performance Summary " (2012), “Reflect a diversity of cultures...
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...Disney Executive Summary, newest strategies being formulated and implemented Mike Fine MGMT 590-Dr.Beck Due to changing consumer preferences that are heavily influenced by technology, Disney identified the opportunity to meet the changing of consumer preferences by realigning two of its divisions, Disney Consumer Products and Disney Interactive. The company formulated that technology and digital entertainment were continuing to evolve and a new segment would create a unique product experience that would exceed consumers’ expectations. By combining the divisions they could share technological expertise and maximize opportunities and efficiencies. In addition, the change will more effectively leverage Disney’s extensive licensing structure and retail relationships across both segments. Both divisions are seeing great success in the marketplace with technology driven initiatives alongside the more traditional lines of business. Walt Disney Company has pledged $1 million commitment to the United Negro College Fund. Disney formulated that a portion of their resources would assist high achieving African American students in underserved communities across the country. This will allow UNCF to create a diverse pipeline of college educated professionals poised to assume fulfilling careers in the entertainment industry. This investment will allow for better futures now and will pay dividends in the future when they become our next generation of leaders. To implement this...
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...The Walt Disney Company is the world's largest media conglomerate. Disney’s assets extend into movies, television, publishing, and theme parks. The Disney/ABC Television Group includes the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABC Family, Disney Channel, and they own eighty percent of ESPN. Walt Disney Studios produces films through Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a film producer and top comic book publisher. In addition, Walt Disney Parks and Resorts operate the company's popular theme parks including Walt Disney World and Disneyland. The primary environmental challenges that Disney faces as they strive towards improving their corporate sustainability practices are as follows: 1) The theme parks and movie studios create a great deal of waste. 2) The affiliate companies that private label for Disney are manufacturers that faces common environmental challenges in way of air pollution, waste, and natural resource conservation. Disney has a great deal of influence and indirect responsibility for the sustainability practices of business partners within their supply chain (which will be referred to as “affiliates” throughout this report). 3) Disney’s target market is the youth throughout the world. The Walt Disney Company takes accountability for educating and inspiring environmental awareness and responsibility within their impressionable consumers. Considering...
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