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Strategic Initiative Paper "Disney"
Marquita Lacy-Polk, Diana Dorsey, Kim Jenkins, Joshua Snooks
FIN/370
January 29, 2014

Strategic Initiative Paper "Disney"

Disney has grown exponentially to become a household name and a global leader in the industry of family entertainment. Shortly after as a small cartoon company, Ellas Disney, founder of Walt Disney grew the Disney Corporation into something that no one could have imagined. Ellas Disney was always known for his innovation and abilities and still reminiscent today as it was in the 1920s. The company attributes are a majority of and to the success that they have built. In order for organizations to be successful and to survive requires planning for the future, with creative ideas and motivated personnel with an open mind and a strong drive.
Two essential business functions are financial and strategic planning, with the great success that Walt Disney has accomplished, then till now there are still financial impacts and risks that still should be considered when making certain decisions when it comes to the company. In this paper our team will be discussing in more detail the current strategic initiatives and the possible new initiatives that Disney has in play, along with the financial impacts and the risk of putting those decisions into effect.
The Walt Disney’s annual reports are very important when it comes to strategic and financial planning because it provides a variety of financial information which is helpful when it comes to decision making. Disney’s management team is responsible for analyzing its financial reports and coming up with a well-developed plan that will meet the future financial requirements of the company. A knowledgeable management team will focus on three main types of planning: strategic, long-term and short-term financial planning. Disney’s management team focuses on developing

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