Free Essay

Strategic Management - 5 Forces of Porter

In:

Submitted By dianouu
Words 1512
Pages 7
5. SECTOR : NIVELES Y DEFINICIONES
SECTOR (I) : MACRO
CINCO FUERZAS COMPETITIVAS. CICLO DE VIDA

5.1. DOS NIVELES DE ANALISIS : MACRO Y MICRO

El sector se analiza en 2 niveles: * El macro: (capitulo 5) estudia al sector globalmente. Su objetivo es definir como es la estructura del sector, su atractivo, la rentabilidad que obtiene y como la obtiene. ¿Por qué hay sectores mas rentables/atractivos que otros? * El micro: (capitulo 6) se pregunta por las empresas. Su objetivo es explicar como son las empresas del sector, como compiten, que posición competitiva tienen, que rentabilidad tienen y como la obtienen. ¿Por qué hay empresas mas rentables que otras?

5.2. DEFINICIONES DEL SECTOR : ESTRATEGICA Y DE ANALISIS

Antes de todo, una empresa debe reflexionar sobre: * La cuestión estratégica: La propia definición de su sector. ¿Cual es mi sector? Con esta pregunta sabremos: a quien se dirige la empresa, que necesidades satisfacer y como hacerlo (clientes, competidores, proveedores…) * Si la definición de su sector cambia, la misión de la empresa cambia. Estará en otro negocio: tendrá otro marco * La cuestión referente al análisis: Decidir con precisión el sector sobre el que se quiere realizar el análisis. * Cuanto mas amplia sea la definición del sector, el análisis dará una mayor visión pero una menor precisión (mas actores intervienen).

Una empresa analizara al menos el sector que ha definido estratégicamente como el suyo. * Puede que el sector para analizar no coincidiera con el definido estratégicamente: la empresa podría querer analizar una definición de sector mas amplia que la suya (para tener una mejor perspectiva estratégica de su sector, porque contempla ampliarse…) * Hago concentrados para zumos pero miro empresas que hacen refrescos además de concentrados para zumos. * La definición estratégica (a través de esas 2 preguntas) debe tener un ámbito geográfico de actuación. * El análisis del sector es dinámico, cambia cada día y tiene validez solo hoy. * Debemos de realizar 2 fotos/análisis: uno actual y un análisis del futuro.

5.3. ANALISIS DEL SECTOR (I) : MACRO.
LAS 5 FUERZAS COMPETITIVAS

¿Por qué cada sector tiene diferente rentabilidad? ¿Cómo analizar las causas? ¿Cómo estudiar su tendencia futura? Michael Porter aporto la respuesta con su modelo de las 5 fuerzas competitivas. * Cada una de estas 5 fuerzas lucha por minar la rentabilidad del sector * Cuanto mas rivalidad en el sector, menor será su rentabilidad. * Sector sin rivalidad (1ª fuerza) beneficios altos amenaza de nuevos ingresos (2ª fuerza): atrae a nuevas empresas depende de las barreras a la entrada. * Si hay altas barreras siguen manteniendo una alta rentabilidad * Si el sector tiene sustitutivos (3ª fuerza) clientes tienen una alternativa a los productos del sector baja la rentabilidad * Sector sin rivalidad + barreras a la entrada + 0 sustitutivo = alta rentabilidad, pero ahora depende del poder de negociación de los clientes y de los proveedores (4ª y 5ª fuerza). * Si hay alto poder de negociación (tiene las 5 fuerzas): altos beneficios * Si le falta una fuerza efecto “rueda pinchada”, pierde sus altos beneficios * Lo usual es que el sector tenga algunas fuerzas con algún signo de debilidad. * En realidad, solo 3 de ellas indican la rentabilidad del sector: rivalidad, amenaza de nuevos ingresos y sustitutivos. El poder de negociación de los clientes y proveedores indican quien se queda con esta rentabilidad.
Sustitutivo: producto o servicio de otro sector que satisface las mismas necesidades que el producto o servicio del sector.

5.3.1. Rivalidad

1. Numero de competidores: + competidores = + rivalidad 2. Competidores equilibrados: competidores + equilibrados = + rivalidad a. Si las empresas tienen un tamaño y capacidades similares, mayor rivalidad porque incita a acciones agresivas b. Si hay lideres, marcan unas pautas lo cual reduce la rivalidad. 3. Crecimiento: uno de los factores que + incide en la rivalidad. + crecimiento = - rivalidad c. Si el sector crece + ventas con misma cuota de mercado + desincentivados a atacar la competencia d. Si el sector no crece ataque a los competidores para tener + cuota e. Si el sector decrece ataque fuerte. 4. Costes fijos: + costes fijos = + rivalidad. Lucharan para cubrir sus costes fijos. 5. Diferenciación: + diferenciación = - rivalidad. Si hay diferenciación no tienen que competir por precio. 6. Costes de cambio: + costes de cambio = - rivalidad. Los costes de cambio que deben asumir los clientes al cambiar de empresa (Vodafone a movistar) desincentivan al cambio lo que desincentiva a atacar. 7. Capacidad: + capacidad = + rivalidad f. Demanda < Oferta sobrecapacidad de las empresas se dispara la rivalidad. g. Demanda > Oferta lo contrario 8. Competidores diversos: + conocimiento competidores = - rivalidad. Liquidas tus productos al tener un nuevo innovador y el competidor piensa que haces una guerra de precios. 9. Intereses estratégicos: si una empresa esta en un sector por otras razones que la de obtener rentabilidad puede distorsionar la rivalidad del mismo 10. Barreras de salida: + barreras a la salida = + rivalidad. Tienen perdidas y no pueden salir, aumenta la presión y por tanto la rivalidad h. Activos especializados con poco valor de liquidación i. Costes de despidos j. Actividades compartidas en diferentes negocios k. Barrera emocional l. Restricciones gubernamentales y sociales

5.3.2. Relación entre factores. Ponderación de las factores y valoracion final de la fuerza

En cada fuerza una serie de factores nos dirán su situación. Es importante analizar una fuerza competitiva de manera aislada a las demás, porque el mismo factor puede tener efectos contrapuestos sobre 2 fuerzas. Después de analizar todos los factores, estos se deben ponderar. Primero, eliminar los que no tienen importancia, y luego ordenarlos por importancia.

5.3.3. Amenaza de nuevos ingresos

2 aspectos a tener en cuenta: * Las barreras a la entrada: ellos definirán o no si existe una amenaza de nuevos ingresos. * La reacción a la entrada de las compañías del sector. Se puede predecir sobre la base de 4 factores: * La historia de los últimos ingresos * Los recursos que tienen las empresas: ¿hasta donde pueden llegar su reacción? * El nivel de competencia actual del sector * El crecimiento del sector

Sin embargo lo que de verdad impide la entrada de nuevas empresas son las barreras a la entrada. Las barreras pueden ser: 1. Economías de escala: el coste unitario será mayor 2. Experiencia: eficiencia adquirida a lo largo de los anos (menos difícil será si la experiencia la tiene el personal) 3. Diferenciación: + diferenciación = + barreras 4. Necesidad de capital: + necesidad de recursos financieros = + barreras 5. Costes de cambio: + costes de cambio = + barreras. Es difícil captar clientes pq tienen incentivos a no cambiarse. 6. Acceso a los canales de distribución: - acceso = + barreras 7. Patentes: es una barrera impermeable 8. Acceso favorable a materias primas: si las empresas acaparan algunos recursos. 9. Ubicaciones 10. Subsidios: puede ser una barrera o un incentivo a la entrada, dependiendo de si las ayudas están a favor de las empresas del sector o empresas externas. 11. Regulaciones: prohibición de importaciones, aranceles, cuotas a la importación…

5.3.4. Poder de negociacion de proveedores y clientes

1. Concentración de empresas: + numero de empresas = + poder del sector (mas opciones para escoger). 2. Sustitutivos: + sustitutivos = - poder del sector 3. Proporción ventas/compras: + proporción = - poder del sector. Si vendes 95% a un sector, este tendrá mucho poder. 4. Rentabilidad: - rentabilidad = + poder de negociación 5. Diferenciación: + diferenciación = + poder 6. Costes de cambio: + costes de cambio = + poder. El proveedor tendrá poder de negociación ya que su cliente tiene que asumir costes si se quiere ir. 7. Amenaza de integración vertical: + amenaza de integración vertical = + poder (convertirse en su proveedor o cliente). 8. Información: información de tu prov/cliente = poder

5.3.5. Sustitutivos

Sector sustitutivo de otro: cuando satisface las mismas necesidades Ej. Sectores del plástico, vidrio, lata o brick satisfacen la necesidad de envasar.

Lo mas difícil es saber si existe un sector sustitutivo o no. Luego se analizan los factores para ver si serian una amenaza: 1. Relación precio-calidad de los sectores 2. Rentabilidad de los sectores: ¿de qué recursos disponen? 3. Costes de cambio 4. Propensión del usuario a sustituir

Sustitutivos funcionales: sectores que satisfacen las mismas necesidades, realizan la misma función.
Sustitutivos no funcionales: satisfacen necesidades muy diversas (invertir en MBA o coches)

5.4. EL CICLO DE VIDA DEL SECTOR

Los sectores, igual que los productos o servicios, tienen un ciclo de vida. Cada sector es diferente: los ciclos de vida, tiempo de vida y duración de cada ciclo son diferentes, algunas nunca mueren…

* Introducción * Producto nuevo, se da a conocer * Pocos clientes: producto desconocido y no muy comprobado periodo de prueba * Pocas empresas: comprobar 1ero que tiene éxito el producto * Crecimiento * El producto es conocido: los clientes saben las necesidades que satisface * El producto se va mejorando: etapa de gran crecimiento en las ventas * Entrada de competidores: puede hacer aumentar la rivalidad * Madurez * Crecimiento casi nulo: casi todos el mercado tiene el producto * La caída de las ventas depende de la tasa de reposición del producto (mejores prestaciones). * + rivalidad: lucha feroz de las empresas por mantener la cuota de mercado (guerra de precios) * Declive * Aparición de un producto sustitutivo: caída brutal en las ventas mientras crece el nuevo sector * Empresas empiezan a salir, otras intentan entrar en el nuevo sector: no hay clientes para todas las empresas * Muerte

Similar Documents

Premium Essay

Gsl Cpa Index

...insivible hand 1 Competitive strategy 1 19; 20 Mintzberg 1 day-to-day operations vs strategy 1 Operationnal effectiveness vs strategic positioning1 Productivity frontier 1 mission, company 1 vision company 1 Strategic planning process 1 Leadership vs management 1 management vs leadership 1 Leadership definition 1 ethics and leadership 1 leadership and ethics 1 Friedman, 1 neoclassical economy 1 Sociioeconomic view of ethics 1 Stratetgy approaches 1 Appraoches to strategy 1 Rational approach, strategy 1 Ansoff 1 Processual approach 1 Loigcal incrementalism 1 planning vs crafting 1 crafting vs planning 1 Rational approach vs processual 1 evolutionary approach 1 Systemic approach 1 Startegic thinking 1 Strategic thinks vs planning 1 Startegic planning vs thinking 1 thinking vs planning 1 planning vs thinking 1 Fit vs stretch 1 Stretch vs fit 1 Levels of strategy 1 strategy level 1 Corporate strategy 1 Business strategy 1 functional strategy 1 global context of business 1 globalisation drivers 1 Competitive forces 1 technological forces 1 social forces 1 political forces 1 Globalisation challenges 1 Competition 1 distribution 1 macro-economic 1 socio-economic 1 financial 1 legal 1 Physical 1 Political 1 sociocultural 1 labour 1 technological forces 1 Globalisation benefits 1 costs benefits 1 timing benefits 1 learning benefits 1 arbitrage benefits 1 Role of accountant...

Words: 2428 - Pages: 10

Premium Essay

Analyze Case Study “Global Forces and the European Brewing Industry”

...EXECUTIVE SUMMARY According to Powell (2003), strategic management is considered as a crucial factor to firms’ development and expansion because it deputizes the science of crafting and making initiatives systematically in both short and long periods directed at wining firm’s goals. Firm’s mission statement, vision and strategies are inherently tied, and constitute the key concepts that allow a firm to obligate such objectives. Along with this, the firm strategy has to be immediately fixed and improved to move in conjunction with the needs of the external environment (Stead et al., 2004). Understanding the importance of strategic management, the report’s purpose is to exploit supplied information from the case study “Global forces and the European brewing industry” to carry out the external environment analysis which uses PESTEL and Five Forces Models. Basing on the achievements from the industry analysis, a further analysis called strategic groups which based from strengths and weaknesses of four brewing firms is made to categorize each kind of firms. References from books, journal articles were used to providing proper prove for supporting the trend in the case. INTRODUCTION The case study reflects how international forces have influence on European brewing industry as well as how such breweries firms has tried to overcome the difficulties. Despite of the fact that the European governments have enforced some restrictions and carried...

Words: 2220 - Pages: 9

Premium Essay

Porter's Five Forces

...Introduction The porter forces model was first developed in 1979 by Michael .F. Porter of the Harvard as structure for assessing and evaluating the competitive position and power of an organization, the model is grounded on the concept that there are five forces which ascertain the competitive intensity of the market (Porter, 2008). Figure 1.1 shows a diagram of the five forces model, (Flesicher, 2007) Porter’s five forces model is quite useful and it provides a number of benefits , its most contribution is that it's a relevant tool to help organizations find the fundamental structuring components of their given business operation. It is the map showing where the company is and where they hope or want to be (Flesicher, 2007).Further more Schmidt (p.82, 2010) adds that “The model help to identify where the power is in the present business situation, This is important both in understanding the might of a company’s current competitive situation and the power of a position that the company wants to move to.”By understanding where the intensity is, the model can be used to identify the areas of strength, to improve failings and prevent mistakes; also strategic analysts often use the theory to know if new products or services are potentially profitable (Roy, 2011). The five forces model is a tool for analysising the competitive environment as Henry (p.70, 2008) states that “It allows an organization to determine the attractiveness or profit potential of a given market by...

Words: 1358 - Pages: 6

Premium Essay

Critically Evaluate Two Approches Used During the Strategic Analysis Process

...give to meaningful results that will take the right decision for the future. Many schools give a lot of methods of market analysis. In addition to the well-known SWAT and PEST analysis, there are many other approaches such as Value Chain Analysis, Porters Five forces, Core Competencies and Stakeholder Mapping that may be useful. This work will present two approaches of strategic analysis process such as Value Chain Management and Potters Five Forces. Those two methods seem to be the most authoritative and covering the largest range methods. The information and conclusions drawn from them give a clear view of the situation in which the company is located and whether the plans for the future have any chance of entry into force and to bring relevant results. The first section presents the method of analysis of the value chain, its advantages and disadvantages, and presented examples of its application in practice, as typified by several companies. In the next part in a similar manner presented the advantages and disadvantages of the Potters five forces, also supported by examples of application. Finally, a brief summary is presented. 2. Value Chain Analysis Value Chain Analysis is one of the methods of analysis of the strategic potential of the company, which is a "resource approach", which sources of success the company is looking for in the company. Value chain on the one hand refers to the economic path and then to organizational theory and analysis of the internal value...

Words: 3852 - Pages: 16

Premium Essay

Case “Google Is Changing Everything”

...www.ccsenet.org/ijbm International Journal of Business and Management Vol. 5, No. 7; July 2010 Competitive Advantages and Strategic Information Systems Mahmood Hemmatfar, Ph. D. Faculty Member of Islamic Azad University, Brojerd Branch, Iran Mahdi Salehi, Ph. D. (Corresponding author) Assistant Prof. Department of Accounting and Management Ferdowsi University of Mashhad, Iran Tel: 98-912-1425-323 E-mail: Mahdi_salehi54@yahoo.com Marziyeh Bayat, Ph. D. Faculty Member of Islamic Azad University, Hamedan Branch, Iran Abstract Information edge and 3rd millennium predisposed so many of revolutions. Business organization with emphasize on information systems is try to gathering desirable information for decision making. Because of comprehensive change in business background and emerge of computers and internet, the business structure and needed information had change, the competitiveness as a major factor for life of organizations in information edge is preyed of information technology challenges. In this article we have reviewed in the literature of information systems and discussed the concepts of information system as a strategic tool. Keywords: Strategic information systems, Information technology, Information sciences, Decision support systems, Competitive advantages 1. Introduction The potential usefulness of different kinds of Information System (IS) for environmental management is well recognized (Díez et al, 2009). Perhaps we can say advances in information...

Words: 6680 - Pages: 27

Premium Essay

Porsche Annual Report

...Strategy 1 2 3 4 5 6 7 8 9 Course Overview and Strategy Concept Economics of Strategy Shareholder Value External Environment Internal Environment Competitive Positioning Diversification Mergers & Acquisitions Global Strategy Business Strategy Corporate Strategy Strategy Process 10 Organizational Structure and Control 11 Strategic Leadership © 2007 Prof. Dr. Bernd Venohr 2 Agenda Introduction to Strategy 4 External Environment - General environment analysis - Industry analysis - Summary and Outlook next Session © 2007 Prof. Dr. Bernd Venohr 3 Where are we today? Introduction to Strategy 1 Course Overview Strategy Concept 2 Economics of Strategy 3 Business Strategy 4 External Environment Shareholder Value Corporate Strategy 7 8 Diversification Global Strategy 5 Internal Environment 6 Competitive Positioning Mergers & Acquisitions 9 Strategy Process 10 Organizational Structure and Control 11 Leadership © 2007 Prof. Dr. Bernd Venohr Strategic 4 General purpose of external analysis Identify  Opportunities: conditions that may help firm achieve strategic competitiveness  Threats: hinders or constrains firm’s pursuit of strategic competitiveness Two types of environment  Macro environment  Micro environment (industry) Source: Robert M. Grant, Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th edition, Blackwell, 2004) © 2007 Prof. Dr. Bernd Venohr 5 General environment...

Words: 5592 - Pages: 23

Premium Essay

Hjdf

...March 2016 Student Name: Simrat Pal Singh Student ID: TIZ00001KI Submitted To: Mariana Morrison Theory This porter five forces was introduced by Michel e porter who was from Harvard business school in 1979, [ (porter five forces , 2016) ] these are about to find what level of competition in the industry and how we can develop our business, Porter five forces give us analysis what is the competition in the market and how market is influence by this porter five forces and these five forces helps us to find the position of that factors which influences the market These five forces can forecast about what profit organisation can achieve and how much success it will get, [ (model of five forces , 2016) ] The porter five forces are as follows 1. Suppliers power = if the supplier want to reduce the profit of the organisation then supplies increases the prices of product , suppliers can also effect the availability & reduce the quality of the product , [ (supplier power, 2016) ] if there is monopoly created by supplier in the market that it’s major factor to effect the costs of product [ (poertersupplier buyer, 2016) ] 2. Buyers power = customer is king , [ (bargaining-power-of-buyers-porters-five-forces-model, 2016) ] a buyers can force to businessman to reduce their product price and give them a good customer service , as per porter five forces analysis customer [ (buyer power, 2016) ] have bargain power and customer can put competition in the market...

Words: 1596 - Pages: 7

Premium Essay

Risk Management

...www.ccsenet.org/ijbm International Journal of Business and Management Vol. 5, No. 7; July 2010 Competitive Advantages and Strategic Information Systems Mahmood Hemmatfar, Ph. D. Faculty Member of Islamic Azad University, Brojerd Branch, Iran Mahdi Salehi, Ph. D. (Corresponding author) Assistant Prof. Department of Accounting and Management Ferdowsi University of Mashhad, Iran Tel: 98-912-1425-323 E-mail: Mahdi_salehi54@yahoo.com Marziyeh Bayat, Ph. D. Faculty Member of Islamic Azad University, Hamedan Branch, Iran Abstract Information edge and 3rd millennium predisposed so many of revolutions. Business organization with emphasize on information systems is try to gathering desirable information for decision making. Because of comprehensive change in business background and emerge of computers and internet, the business structure and needed information had change, the competitiveness as a major factor for life of organizations in information edge is preyed of information technology challenges. In this article we have reviewed in the literature of information systems and discussed the concepts of information system as a strategic tool. Keywords: Strategic information systems, Information technology, Information sciences, Decision support systems, Competitive advantages 1. Introduction The potential usefulness of different kinds of Information System (IS) for environmental management is well recognized (Díez et al, 2009). Perhaps we can say advances in information...

Words: 6680 - Pages: 27

Premium Essay

Application of Michael Poter's Force in Automobile Industry

...Poters 5 Forces Application on Automobile Industry Topic: Apply the Porter's five forces model on Automobile Industry and analyse the attractiveness of the Industry for Investment purpose Evolution of Porter's Five Forces Model Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness. Michael Porter was born in Ann Arbor, Michigan. Five forces uses concepts developing, Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the industry profitability. An "unattractive" industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition". Introduction Five Forces Model by Michael Porter Five Forces model of Michael Porter is a very elaborate concept for evaluating company's competitive position. Michael Porter provided a framework that models an industry and therefore implicitly alsobusinesses asbeing influenced by five forces.Michael Porter's Five Forces model is often used in strategic planning. Porter's competitive fiveforces model is probably one of the mostcommonly used business strategy tools and has proven...

Words: 293 - Pages: 2

Premium Essay

Apple Links

...Ryanair’s internal strategic capabilities (SWOT)……...4 Ryanair’s strategic choice (Porter’s five forces)………5 VRIO framework……………………………………………..5 Rumelt’s criteria……………………………………………..6 Ryanair’s implementation of low cost strategy………..6 Recommendations………………………………………….6 Conclusion…………………………………………………...7 Reference List……………………………………………….7 Appendix………………………………....…………………..8 12.1 Presentation’s slides…………………………………8 Word count 1,744 (excluding reference list and appendix) 2 Besmir Lika 1.0 Introduction Strategic Management Individual Report Richard Jump The notion of underlying the concept of generic strategies is that competitive advantage is at the heart of any strategy, and achieving competitive advantage requires a firm to make a choice, if a firm is to attain competitive advantage, it must make a choice about the type of competitive advantage it seeks to attain and the scope within which it will attain it (Porter, 2004). The purpose of this report is to assess the key strategies chosen by Ryanair within cost leadership and that were likely to generate competitive advantages to the organisation. Furthermore, this paper will analyse the Ryanair’s decision to become a low cost airline through Porter’s five forces. It will help to understand the industry attractiveness and competitive forces. PEST analyses will be directed in order to analyse the business environment where Ryanair operates. SWOT analyses will be piloted to diagnose the strategic capabilities of Ryanair...

Words: 3061 - Pages: 13

Premium Essay

Michael Porter Contribution

...customer tastes and preferences require robust systems and strategies to maintain current market share profitably and ensure growth. It is within this spectrum that Michael Porter has become a well-known contributor in the field of strategic management as he shades light on which elements to consider in coming up with a strategy for both domestic and international markets. A good strategy will result in the creation of a unique and valuable position, involving a different set of activities. Strategic position emerges from three distinct sources which are serving few needs of many customers, serving broad needs of few customers and serving broad needs of many customers in a narrow market. After positioning itself, an organisation must ensure that its strategic efforts results in creating “fit” among a company’s activities. Fit has to do with the ways a company’s activities interact and reinforce one another. In his endeavour to build strategic intent within organisations, Michael Porter is well known for the following contributions in the field of corporate strategy: 1. Generic Strategies 2. Value Chain 3. Competitive Advantage 4. Porter’s Diamond 5. Five Forces Model 1. Porter’s Generic Strategies Porter’s generic strategies is a frameworks used to outline the three major strategic options open to organizations that wish to achieve a sustainable competitive advantage. Each of the three options need to be considered within the context of two aspects...

Words: 4555 - Pages: 19

Premium Essay

Skype

...Knowledge Resource Centre KNOWLEDGE FINDER BACK TO KNOWLEDGE HOMEPAGE ------------------------------------------------- Top of Form          Bottom of Form KNOWLEDGE FINDER BACK TO KNOWLEDGE HOMEPAGE PRINT VERSION SEND TO A FRIEND Management Tools Porter's Five Forces and Profitability M.E. Porter, "How Competitive Forces Shape Strategy", Harvard Business Review, 1980. This diagram has been recreated by LMC. LMC explains Porter's Five Forces and Profitability A business strategy tool designed to analyse a strategic business unit and its relationship with and competition within the industry. Using five key areas affecting profitability, the results give a company insight into its industry attractiveness. The five forces are identified as: bargaining power of suppliers, bargaining power of buyers, threat of new entrants, threats from substitute products and competitive rivalry. Each force is analysed in terms of whether it will produce higher or lower profitability if its effects are felt. 1. Bargaining power of suppliers This will be high or strong where there are relatively few individuals holding the power, where the costs of changing suppliers are high, or if the supplier has a strong brand. 2. Bargaining power of buyers This will be strong where market share is controlled by few buyers, for example large supermarket chains in the groceries market, or if the costs of switching supplier are low. 3. Threat of new entrants There can be various barriers...

Words: 2714 - Pages: 11

Premium Essay

Ford Strategy Analysis

...individual achievement, achievement from a company, a country or at the very least a non – financial institute to achieve strategic success. Ford Motor Company has in recent times lost its market share to emerging Asian companies such as Honda, Toyota, Hyundai and Nissan. As a new landscape of economic might surfaces, new car stereotypes are emerging. Finding a place in these segments is proving difficult for Ford Motors and hence need to change its strategies. Hyper-competition combined with tough economic times has pushed Ford to the edge of insolvency. This paper examines the issues that plague the company while using published models to make analysis on how and why the problems occur to better understand their potential impact on the company’s sustainable competitive advantage. Recommendations will seek to give strategic solutions to address the issues identified earlier. This research isn’t structured upon models to identify, analyze and solve issues but rather looks at the core of the problems within Ford Motors and provides models to analyze and solve the issues.   TABLE OF CONTENTS Contents INTRODUCTION 1 SECTION 1: STRATEGIC ISSUES AT FORD 2 Underlying Issues at Ford Motor 2 1. Financial 3 2. Competition 4 SECTION 2: STRATEGIC MODELS AND FRAMEWORK SUITABLE FOR ISSUES IDENTIFIED 6 2.1. Competitor Analysis 6 2.1.1 Porter’s 5 Forces Analysis 7 2.1.2 SWOT ANALYSIS 11 2.2 Financial...

Words: 5717 - Pages: 23

Premium Essay

Porter

...InterScience (www.interscience.wiley.com) DOI: 10.1002/jsc.764 Strategic Change Rethinking and reinventing Michael Porter’s five forces model Tony Grundy Cranfield School of Management, UK Michael Porter’s five competitive forces model has been a most influential model within business schools but has perhaps had less appeal to the practising manager outside of an MBA and certain short business school courses. In this article it is argued that whilst there are a number of reasons why the model has not achieved greater currency, most importantly it can be developed a lot further. The paper looks at a number of important opportunities for using Porter’s model in an even more practical way, including: mapping the competitive forces, which can vary significantly over market and competitive terrain and within the same industry; understanding its dynamics; prioritizing the forces; doing macro analysis of the sub-drivers of each of the five forces; exploring key interdependencies, both between and within each force. Copyright © 2006 John Wiley & Sons, Ltd. Introduction When Michael Porter conceived the five competitive forces model, it propelled strategic management to the very heart of the management agenda. The framework became a centrepiece of texts on business strategy and strategic management, and essential examination material on MBA and similar courses globally. But what has become of his original five competitive forces? It would appear to be the case that not a great deal has...

Words: 7895 - Pages: 32

Premium Essay

Marketing

...|Unit Title |Unit Code/No Unit12 |Date Issued | |Strategic Planning | | | |Student Name |Student ID |Date Received | |Lecturer Name |Internal Verifier Name | |Michael Brown |M. Azam | Rules and regulations: | | |Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books | |without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework;| |stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and | |if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student | |handbook for further details of what is / isn’t plagiarism. | Coursework Regulations   1. Submission of coursework must be undertaken according to the relevant procedure – whether online or paper-based. Lecturers will give information as to which procedure...

Words: 974 - Pages: 4