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Strategic Management Analysis for the ACME laboratories limited

A company’s strategy is the game plan management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully, and achieve organizational objectives.
[pic] is the famous pharmaceutical company in Bangladesh and it has been continuously in the 2nd position among all national and multinational companies . The sales turnover of The ACME laboratories was more than US$ 60 million with about a large product line containing 272 products

In this report, efforts have been made to analyze Acme’s strategy to maintain its leading position in the market and the difficulties it is facing while operating in the industry. This report starts with a company background and then proceeds with an analysis of the external and internal environment of the industry and the company, followed by its strategic practices at different levels, understanding the company mission, vision and objectives; it’s financial and marketing performance and current practices of various functional units. While analyzing the overall performance of Acme, few problems in the area of finance and operation have been found and suitable recommendations has also been suggested to address the problems. After these analyses, some new strategies are suggested in light of the future direction of the industry and the market to guide the company to maintain its leadership position in the pharmaceutical industry.

Company Background:
1.1 Business of the Company
[pic] today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1954 it has today burgeoned into one of the top line conglomerates in Bangladesh. [pic] the flagship company, is holding the strong

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