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Strategic Management Analysis

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Speculation is rife that the Prime Minister is considering aborting the share swap deal between both companies as the alliance had failed to show any improvement.
A local news portal reported last week that the Government was also asked Khazanah Nasional Bhd. To buy back a 20.5 % stake that has been exchanged with Tune Air Sdn. Bhd for a 10% stake in budget carrier AirAsia.
The report also said that MAS Employees Union (Maseu) had met and urged the Prime Minister to abort the deal. MAS employees’ complaints include the management style of deputy chief executive officer Mohammed Rashdan Yusof. Another complaint is the talk of being redeployed outside MAS to short-haul premium airline headed by Rasdhan as that would mean a loss of benefits.
Both Khazanah and Ahmad Jauhari have yet to respond to earlier StarBiz queries.
While the cries of the union workforce of MAS over the need to protect their jobs are felt by the Prime Minister, we have reiterated that the key low-hanging fruit fro. MAS to pick lies in trimming its excessive workforce (MAS has some 20, 000 employees versus AirAsia’s 9,000 and Singapore Airlines’ 21, 000), “ OSK research said.
Furthermore the research house said with routes between AirAsia and MAS already rationalised as well as key employees from AirAsia being deployed to MAS, it believes the unravelling of the share swap deal inked last year would not bode well for the Malaysian corporate scene.
Aside from scrapping the share swap deal, rumours are abound that the union is requesting MAS (in an attempt to project jobs) to abort its plan to start a new premium short haul carrier (and instead focus on FireFly) as well as abort its planned entry into the one world alliance.
“ We think any reversal of a share swap is highly unlikely but we do not discount this possibility entirely,” OSK Research said.
MAS and AirAsia has entered into a

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