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Strategic Management and Employee Management Alignment

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ALDI
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Strategic Management and Employee Management Alignment ALDI
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Strategic Management and Employee Management Alignment

Executive Summary

ALDI is a German company that is a global leader in the retail grocery industry with over 7000 stores worldwide. The company has a good reputation for their high quality products with low pricing. The purpose of this assessment is to investigate how well ALDI align their human resource strategies to the overall business strategy. The report commence with a presentation of the company’s main features, where it started and how it has developed to be an international leader. Further on, the assessment contains an explanation of what business strategy ALDI has in the organisation and what the people management processes and practices look like in the company. Lastly it identifies actual examples of people management processes and how well they are applied into the organisation. Improvements are highlighted as a way for the organisation to improve and be able to remain competitive on the international market.

Key findings of this report are that the current business strategy is a cost leadership approach. The strategic management of ALDI at present is one of expansion and growth. The employee management reflects this as ALDI is participating in a period of recruitment and employee training and development. The marketing strategy illustrates the sustainable competitive advantage ALDI possesses of providing high quality processes at a low relative cost to mainstream brands. The business model is accompanies the strategic management, ensuring the business is lean, dynamic and focuses of simplicity and efficiencies. People management, process and people examples included relate to training, development,

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