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Strategic Management Case Study Project

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“Mission Statement Evaluation Matrix”
Introduction:
Perhaps the best way to develop a skill for evaluating mission statements is to study actual missions. There is no one best mission statement for particular organization, so a good judgment is required in evaluating mission statements. Evaluation of a mission statement regarding inclusion of the nine components is just the initiation of the process to assess a statement’s overall effectiveness. Effective statements should include nine components that can be understood well by the following examples of mission statements and their evaluation matrix.

Components of the Mission Statements: 1- Customers 2- Products or services 3- Markets 4- Technology 5- Concern for survival, growth and profitability 6- Philosophy 7- Self Concept 8- Concern for public image 9- Concern for employees
We have used the mission statement evaluation matrix to analyze the effectiveness of mission statements of three major companies working globally.

Mission Statement of Nestle:
“Good food is a primary source of god health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet psychological needs. In addition to nutrition, health and wellness, Nestle products bring consumers the vital ingredients of taste and pleasure”
Analysis:
I. Customers
Customers have been prioritized for safe, high quality and optimal nutrition with products having best ingredients. Nestle has targeted the customers of every age group from infants to elders. II. Products and Service Edible products with vital ingredients of taste and pleasure have been mentioned to give customers a nutritional satisfaction. III. Markets
Market segment has not been mentioned in the statement in terms of geographical areas. Originally it is competing worldwide.

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