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Strategic Management Models

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(a) Question: Using the Strategic Management model discuss its application in a certain organization in Kenya that deals with projects.

Strategic Management Model
Definition: Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.”
Types of Strategic Management Models
• Basic strategic planning model
• Alignment strategic planning model
• Goal-based or issue-based strategic planning model
• Self-organizing or organic strategic planning model
• Scenario strategic planning model

Organization
The organization chosen is Acorn Properties Limited, which is a limited company, incorporated in Kenya with its head office in Nairobi. Acorn is a real estate investment company offering solutions that range from project management to development and acquisition partnership in the Kenyan real estate sector.
The company uses a combination of Goal-based or issue-based strategic planning and Alignment Strategic Planning model.
Contents of their strategic plan
1. Company’s purpose –mission statement-The Group aims to be recognized as the most progressive, innovative and reliable development partner in the real estate industry in Africa through provision of superior results for our partners that not only meet but exceed their expectations. The Group will strive to manage complexity, pay attention to detail and increase our ingenuity in the real estate

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