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Strategic Management of Carnival Corporation and Plc

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Johnson & Wales University
ScholarsArchive@JWU

MBA Student Scholarship The Alan Shawn Feinstein Graduate School

11-8-2010

Carnival Corporation & plc

Ye Zhou

Johnson & Wales University - Providence

Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student

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Zhou, Ye, "Carnival Corporation & plc" (2010). MBA Student Scholarship. Paper 4.

http://scholarsarchive.jwu.edu/mba_student/4

This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu[->0].

Johnson & Wales UniversIty

Providence, Rhode Island

Graduate School

Carnival Corporation & pic

A paper Submitted in Partial Fulfillment Of the Requirements for the MBA Degree Course: HOSP 6800

Ye Zhou

Date

8 November, 2010

EXECUTIVE SUMMARY

Corporation & pIc is a global|company and one of the|vacation|

companies in the world. 1ms paper rp."''';:'''('M the company by analyzing environmental factors,

position the competitive

strategic history, this evaluates the company's nTP''':p,-" strategies (Carnival Corporation and PLC, 201 Ob).

Carnival Corporation & pic is a cruise company whose is broad

differentiation grew by acquisition,

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